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… And Facebook for All – Your Profile Page

Published by Janet Gershen-Siegel on July 12, 2022

Life, Liberty, … And Facebook for All – Your Profile Page

It’s something Facebook members have seen hundreds, if not thousands, of times. It’s your profile page.

Let’s talk about your profile. So, here is mine.

In addition to the basic tabs at the top, it also contains:

• A space for your profile picture
† Information on any mutual friends you might share with anyone peeking at your profile
• A small subgroup of your friends
† Your likes
• also, your photos
† Your links
• A share button, and,
† Some ads

NOTE: Facebook continually A/B tests, and so buttons and features move, change, are resized, added, or can disappear altogether. Your neighbor can sometimes see a rather different version of Facebook versus yours.

And this is normal. The largest beta tester the world has ever seen will never sit still.

But these elements have been there for quite a while. It’s a safe bet that many of these account settings will stay on your FB profile page. Although their order and names will probably change.

Let’s look at these in order.

A Space for Your Profile Picture

No one is stopping you from putting up a picture that is not, actually, of you. As a result, I’ve seen dogs on Facebook, scenery, people’s children, cartoon characters, and more. Hence it’s a place to be somewhat expressive.

However, recognize that, if you’re using Facebook at all for your business (or if you’re simply looking for work), you’ll need to tone this down.

If you want to go fairly conservative (which I personally think is best, but opinions differ), go with a headshot or a head and shoulders shot that’s fairly recent. And, do make sure you’re smiling.

Mutual Friends

If someone surfs in and finds your Profile Page, they’ll probably be drawn to whether you’re really the person they’re looking for, and whether you have any acquaintances in common.

For example, if you’ve got a somewhat common name (e. g. Gregory Cole), then it’s really going to help out people if they see anyone who you know is in common with whoever they know.

One way I’ve used this information has been in locating High School friends, as we tend to have the same mutual friends.

If I see that Jane Smith is also friends with John Jones and Dave Brown (names are made up, of course), then I realize, aha! Chances are good that Jane and I attended High School together. Or, at least, she’s from my area.

However, sometimes it just means that Jane is a local (if John and Dave stayed in the area after graduation). Or it might mean she’s a younger or older sibling of my classmates. Hence it’s an imperfect system.

A Small Subgroup of Friends

So, this is six friends (fewer, if you have fewer than six friends, of course). And it used to be you had control over this, but apparently not anymore.

As Facebook gets larger and larger, aggregations like these start to go the way of the dodo. Why? Because Facebook is really just a big, honkin’ database. Just like most of the internet, including AI, I might add.

With over 3.07 billion daily active users, all these displays, with their sorting and re-sorting, are going to get memory intensive rather quickly.

It will never, truly, be a bare bones platform a la X or Bluesky. But you can expect to see some aggregative niceties to go away over time, or to be aggregated even further.

After all, how many times have you seen only the so-called “most relevant” comments instead of all of them when you click on a post? That, my friend, is saving Facebook some valuable memory.

Your Likes

Whenever you click Like on a group or page, it can show up here. A few show up at a time, and they rotate. To take something out of rotation, un-Like it. Much older and inactive pages and groups show up less, as Facebook follows social signals in this area, too.

E. g. pages and groups that appear inactive or even downright abandoned will lose precious visibility time and space to groups and pages that are up to date and lively. FB will also sort them at the bottom of the list.

Photos on Your Profile Page

So here is where your profile picture shows up in all its glory, and bigger than on your Home Page. Therefore, make sure it looks good here as well as on your Home Page. What I said above bears repeating.

If you are using Facebook for business (or if you’re looking for work), make sure your profile image is a flattering photo clearly showing your face. It need not be full-length (and, if it is, it’ll be smaller on the Home Page, but here it’s all visible) and, for God’s sake, smile!

Plus, photographs also show up on your wall if you upload them and agree to publish them to your wall.

Wall

Up at the top, you can put in your status. There doesn’t seem to be a true limit to how long a status message can be, but after a few lines, it’s excessive. And there’s undoubtedly a limit in there somewhere. You probably can’t just upload War and Peace.

People put all sorts of nonsense in here – including not only statements of their adoration for celebrities but also mundane minutiae such as the scintillating fact that they’re about to go pick up the dry cleaning. It’s also a place where people post their political opinions.

If you want to use Facebook at all for your business, your status messages should really be short, somewhat on point and inoffensive. This is also true if you are looking for work and are not using Facebook for any of that – potential employers are watching!

Below is the wall itself, where friends can post replies to your status (they can also reply directly to the status), send you greetings, send you game requests, etc.

You can always delete or hide these messages, which can be a good idea if they are becoming something you’d rather not share with others.

You can also hide notifications from various applications so, if everyone you know is playing something like Farmville, and you don’t care about it, right-click on any Farmville notification and select the hide Farmville notifications button.

However, be aware that there are any number of similar or satellite applications, so you may be doing a rather similar task more than once. Still, understand that you don’t need to ask people to stop sending you requests. Just block the related app, whatever it may be.

The Audience for Your Profile Page

If you want to maintain at least a vestige of privacy, you can always change who receives your statuses, e.g. ‘all but ___’. However, this just stops the notification. If the person you’re excluding goes to your wall, they will still be able to see your status.

Planning a surprise party for someone? Don’t do it on your Facebook wall, mmmkay?

Info

You can add any number of tidbits here. At minimum, you should at least list your marital/dating status, your birth date (the year is optional) and your current city and/or hometown.

This will draw people in and make it easier for them to find you, particularly if you have a rather common name.

You want friends and business associates to figure out that they want you, the Mary Lou in Hicksville, New York, versus the Mary Lou in Mars, Pennsylvania.

Marital status isn’t strictly necessary (and I’ve found it doesn’t stop guys from sometimes hitting on me – eek), but I personally think it’s a nice thing to include.

However, of course, no one can force you to do this and naturally it is illegal in the United States for a potential employer to demand this information.

Birth date is kind of nice to have, partly as an identifier and partly to give another piece of information out that’s just pleasant to see. It’s a minor revelation (particularly if you only give out the month and day) and is essentially harmless.

And an American employer cannot legally ask for the year. However, employees do have to be of a certain age in order to work full-time at all.

Still, if you get that far along in a job application, an employer won’t use Facebook to confirm your age. The employer will instead use official governmental records like your birth certificate for that.

Adding your birth date also means the inevitable onslaught of Facebook birthday greetings.

Your Biography on Your Profile

Biography is optional and, if you use Facebook for business, keep it short, on point and inoffensive. Work history is also not necessary, but it can be helpful if you need for people to find you.

Are you the Mary Lou in Hicksville who worked at AIG, or at the Dairy Queen? Plus, that can add to the networking vibe. But keep in mind that Facebook for networking remains a poor substitute for a site like LinkedIn.

Educational information also helps to identify you. Graduation years are not necessary. Likes and interests will show up in part by your typing in here and also by you “liking” various pages.

Keep in mind that this can be found, so “liking” a page with a profane name is going to be something that can be picked up by potential employers and clients.

And as a corollary to that, I would say to anyone shocked by such things, chill the f*** out.

I would seriously argue that someone saying they like Van Halen’s For Unlawful Carnal Knowledge Album (personally, I prefer their earlier stuff with DLR), is a helluva lot less offensive than saying they like the KKK.

Profile Page Photos

These are pretty self-explanatory. Any photographs that you’re tagged in will show up here. You can collect photos into albums, of course. Also, if a photograph is unflattering, compromising or just plain not of you, you can always untag yourself.

Before my parents left Facebook, I was sometimes tagged on my mother’s photos so I could find them. I generally don’t mind this. My profile has enough photographs of me that it’s obvious I’m not her.

But you might mind this. So, if it happens, talk to whoever’s doing this. There are other ways of sharing photographs and albums which might suit your needs better.

And if someone shares photos of your minor child’s face without obscuring their features, feel free to complain to that person. You’ve got every right to not want (potentially) a good three billion monthly active users getting a good look at a six-year-old child.

Your Links can go on Your Profile Page

So put a link in your status, or post it to your wall, and it will convert to something clickable. And if it comes from Youtube, it’ll even embed the video. And like most things on Facebook, any link can get comments or “Likes”.

A Share Button

Actually, there are several of these. Pretty much everything on Facebook can be shared in one manner or another, and even off Facebook.

Bottom line: your Profile Page is your face to the world. It is clickable, shareable and somewhat searchable. Don’t want people to know something about you? Don’t put it on your Profile Page.

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

… And Facebook for All

• Creating a Facebook page
† Working with a Facebook Page
• Offsite Sharing
† All Your Account Settings
• All the Rest of It
† Facebook versus Forums

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Almost Everything But the Tweet – Conquering Twitter (metrics and timing)

Twitter, Twitter Stream, offsite connections, visual elements, Twitter followers, Optimizing Twitter, Professionalism, Demystifying Twitter, metrics, verbal elements, Amazoncart debuts, Optimizing Twitter, Professionalism, metrics, verbal elements, Bruins denounce Twitter hate, Twitter bigots, lost dogs, using Twitter to track, Shift in Twitter Trends

Almost Everything But the Tweet – Conquering Twitter (metrics and timing)

Published by Janet Gershen-Siegel on May 12, 2022

Let’s Look at Almost Everything But the Tweet — Twitter Metrics and the Art and Science of Tweet Timing

Metrics and timing. When you tweet may not seem to matter too much. In particular, if you don’t tweet too terribly often, your tweets will still be out there, so why bother to even care about timing?

Not so fast.

Patterns

According to The Science of Retweets, Twitter users tend to follow some recognizable patterns.

First thing Monday morning is prime time for retweeting; so is five o’clock on a Friday afternoon. And it’s always 5 o’clock … somewhere.

Yet that makes sense, as tweeters are either settling into the work week or are just about to start the weekend. Weekend tweeting is another animal as well.

Noon is another good time for retweeting—people are at lunch or are about to go. That’s true for people who go into an office and also those who work from home.

Plus there’s also the matter of accounts (often for job sites) that pump out a good dozen tweets, one right after another. These have little individual impact and seem only to be useful for later searching.

Timed tweeting seems almost counterintuitive. But for a business to use Twitter effectively, the tweets should be planned anyway. Why not plan not only their content but also their timing?

Scheduling Software

Here’s where services like Tweet Deck, Social Oomph (formerly Tweet Later) and HootSuite can provide some assistance. By scheduling the most important tweets for the very start and end (and middle) of each business day, you can add to their impact.

Separating out your tweets can also get them all out there while simultaneously preventing a flood of tweets which many users are generally just going to ignore.

Another positive upshot to spacing out your tweets is giving you content that can be used later. For Social Media platforms, it’s easy to initially attack them with an enormous amount of enthusiasm and then taper off or even fizzle out entirely.

If you regularly spit out twenty tweets per day, you’ll be tweeting 100 times during any given work week. Even your most dedicated followers are probably not going to read every single one. Plus, you’re setting yourself up for burnout.

Repeating tweets is pretty much a given, particularly when you consider how many touches people need before they buy just about anything. If someone missed your “Everything’s on sale!” tweet, then you want to catch them on the flip side, eh?

Time Zone Scheduling

So, instead, how about scheduling only two tweets per day (say, at 9:00 and 5:00 PM in the time zone where you have the greatest market share)? That way, you’ll have more people reading and no one will feel overwhelmed.

Plus your 100 tweets will work for a little over a month or even two, if you are judicious and don’t tweet on the weekends.

So long as your tweets aren’t intimately tied to a specific time (e. g. announcements of an upcoming event), it shouldn’t matter. And, if they are, you might want to consider splitting them over several Twitter accounts. Perhaps open up one for just events in Seattle, for example.

Now, what about metrics?

URLs

Unfortunately, Twitter itself doesn’t do much, so you’ll mainly have to cobble things together yourself and use off-Twitter resources. One idea is to use a URL-shortening service that tracks basic metrics, such as Social Oomph or HootSuite.

You may not get much more data from them than click count, but it’s still something. Hoot Suite provides .owly link metrics, with two free reports.

Another idea is to use a unique URL for the site URL in your profile, say, https://yoursite.com/twitter. If you’ve got Google Analytics set up, you can track when that page is used for landings to your site, and its bounce rate.

For commercial ventures, you might even make up a coupon code and tweet about it. Or use your Twitter landing page as a means of communicating certain special offers available only to Twitter users.

This is also useful for segmenting your audience when you want to send them email (with their double opt-in permission, of course!).

Follower/Following Ratio Metrics

Your number of followers, and the ratio of followers to who you follow, is all well and good, but it’s hard to say what you’re measuring. On Twitter, as on much of the web, popularity tends to breed even more popularity.

And, it doesn’t really mean much if you have a number of purely spammy sites following you. They aren’t reading your tweets, anyway, so what’s the point?

This dilutes any idea of what these numbers might provide regarding influence, but if for some reason you really want to be followed by a bunch of spammers, just place the term weight loss into your profile and never block the spammers.

In fact, follow them back, and you can get even more of them. It hardly seems a worthwhile trophy to be followed by the biggest-ever village of spammers, eh?

And for God’s sake, don’t buy followers! That way lies madness. And it’s a fine ticket to being banned, or at least it used to be.

Some Metrics

Some sites, such as Audiense, show number of followers and their influence and activity. You can see which inactive people you follow (so you can drop them if you like), which famous people follow you, etc. Some of these are admittedly vanity metrics, but they are helpful.

Tweet Stats demonstrates, among other things, a graph of daily aggregate tweets. And it also contains your most popular hours to tweet and who you retweet. You’ll probably have to pay a different site for stats like exposure and reach.

E. g. this means impressions and mentions of any topic, be it a word, a phrase, a user id or a hashtag.

In conclusion, keep up with Twitter, but don’t overwhelm your followers with floods of content. And measure your influence as well as you can, both using your own and external tools. If you can adjust your tweets to better serve your followers, your true influence will surely rise.

Want More About Twitter AKA X?

If my experiences with X resonate with you, then please be sure to check out my other blog posts about Twitter/X. While it’s now got a new name, and has changed considerably, a lot of these tips will still work—and often with other social media platforms as well.

Almost Everything But the Tweet

• Starting a Twitter Stream
† Demystifying Twitter
• Twitter, Social Media and Professionalism
† Conquering Twitter (verbal elements)
• Conquering Twitter (visual elements)
† Optimizing Twitter
• Conquering Twitter (offsite connections)

And, if you’re a fellow writer, you may want to check out:
† PitMad on Twitter

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The Conquest of LinkedIn – Last Little Bits

Published by Janet Gershen-Siegel on April 28, 2022

Let’s Look at the Conquest of LinkedIn and its Last Little Bits

What sort of last little bits? Now, there’s more to LinkedIn than what I’ve already covered. And, truth be told, the number and diversity of add-ons and features is only going to keep growing. As with any other truly viable online business, LinkedIn keeps adding new bells and whistles, and constantly A/B testing. It is already a far different site from the one I joined a few years ago. And, by the way, I have never gone Premium. I think it’s a waste of money, particularly for job seekers who are often watching every dime.

However, there is an appreciable difference between making and keeping your page lively and interesting, versus making it too busy. I don’t think that you need everything. Really. I think a bit of restraint is in order.

Connections List

Your connections list is not as granular as it once was, possibly a function of LinkedIn getting larger. After all, by 2025, LinkedIn is projected to have over a billion users. Hence the demands of data, and server speed and size, mean that they aren’t going to give you as many opportunities to add metadata about your connections.

Instead, the site offers groups. Create a group, and invite likely people to join it. Your High School’s graduating class, or your sorority chapter might be good choices, as your High School is probably already represented and your sorority might be as well. But these groups provide more specificity. Of course, not everyone you invite will join one of these groups, but it’s worth a shot. Still, LinkedIn is no longer trying to be like a CRM system. That’s, I feel, for the better, as it gives the site more focus as a networking platform.

Events

Another tool that is gone is events. A pity, in some ways. But again, the site is looking to focus itself better. That includes eliminating some of the fat.

Following a Company

LinkedIn provides the ability to follow a company. If you are in charge of your company’s LinkedIn profile, you can help to stimulate this information stream by listing comings and goings, promotions and transfers. Got an event going on, with an interesting or attractive look to it? Take a picture and post it!

Profile Page Shortcut

The shortcut to your profile page is an easy way to make yourself stand out a bit more. Just select a reasonable shortcut for yourself. Mine is my last name, because it’s unique.

Last Little Bits on Your Profile Photograph

The last, and perhaps most important bit is your profile picture. To add, or not to add? I say, add it. It’s not like you’re going to hide your race, your age, or your gender if you meet someone. So you may as well come forward so that, if you meet in person, they can recognize you. Use a recent, clear headshot, and for God’s sake, smile! Look professional and approachable, and try to keep it current. That reminds me; I should probably update mine.

Last Little Bits and Some Takeaways

There will undoubtedly be more changes and last little bits as LinkedIn dreams up new ways to connect business persons. Perhaps virtual reality is in its future. Stay tuned – I may blog more about LinkedIn and its last little bits as it continues to reinvent and improve itself.

LinkedIn is constantly changing. These might end up not being the last little bits after all.

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

• Your Profile Page
† Your Resume
• Meeting Offline
† Your Network
• Giving Your LinkedIn Profile A Facelift
† Last Little Bits
• InMaps – Visualize Your Network on LinkedIn

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Giving Your LinkedIn Profile A Facelift

Published by Janet Gershen-Siegel on March 24, 2022

What’s this About Giving Your LinkedIn Profile A Facelift?

Dahling, you need a facelift! This post is a riff on an old article from Social Media Today: 6 Tips for giving your LinkedIn profile a facelift.

I liked this article and recognize that it was designed to be a straightforward beginner’s set of tips, but there is more that could be done. There usually is.

Use a Profile Photograph

I absolutely agree. I realize there are people who are shy or who feel that they don’t photograph well. But the truth is, most of us on LinkedIn don’t care.

Unless you are looking for a modeling or an acting gig, your appearance does not and should not matter. That is, so long as you are neat and presentable, and are in business attire. Head shots and images up to about the middle of your chest are best. You don’t need a full-length body shot.

I also think that keeping a picture off your profile because you don’t want to reveal your race, gender or age is somewhat wrongheaded. After all, what are you going to do if you actually get an interview with a company (and not necessarily directly through LinkedIn)?

Send a proxy in your stead, a la Cyrano de Bergerac? That’s kinda silly, dontcha think?

As for me, people online are going to figure out that I am female, they will get a pretty good handle on my age and my religion and if they look a bit, they’ll even see pictures of me when I weighed nearly 350 pounds. And I embrace those things and don’t try to hide them. Your ideas may differ, but I don’t, personally, see the value in hiding such things.

And if an employer is going to pass me by because I’m no longer 21, or not Asian, or too short or whatever, then I don’t want to work for that employer, anyway. And… that’s probably illegal, anyway.

Use a Vanity URL

On LinkedIn, you can get them to make you a specific URL for your profile, rather than just accept the computer-generated one. Not surprisingly, I think this is a great idea. This happens to be mine. You can get a bit of an SEO bounce if you use a vanity URL. It is easy and it is free, and it is considerably more memorable.

Plus, if you wish, it’s a good thing to put on a business card or a resume, or even into a signature line in email.

For a Facelift, Use a Headline

Personally, I find these weird, but that may be just me. For me, just my job title seems to be fine, as it evokes (currently) not only what I do but the industry I am in right now. I’ve always, personally, found that titles like Terrific Social Media Manager or Experienced Fry Cook just seem odd. But that may be me.

Try it—but I’d recommend doing so as a more or less controlled experiment. If it’s not working after, say, six months, I recommend rethinking it.

Update Your Email Settings

If you’re open to receiving job openings, make sure that your profile says so. And if not, make sure you say that instead. People won’t necessarily follow your requirements in this area, but some will. And it can serve as an indirect means of indicating you might be interested in making a move if the timing and the circumstances were right.

Make Your Profile Public

Personally, I think that the only time your profile should be private is in the first five seconds after you’ve created it. Then again, I have had an online persona since 1997, and find it easy to share a lot of things.

Of course not everyone feels this way, but it seems to be kind of useless to have a LinkedIn profile if you don’t want to share it with anyone. Networking, which is what LinkedIn is all about, is, in part, about going outside your comfort zone and meeting new people. This is not like Facebook where, potentially, the pictures of you drinking in 1963 could come back to haunt you.

This is a gathering of professionals. Any employer upset if you have an online presence on LinkedIn is not only not with the times. They are being thoroughly unrealistic. Employees look for better opportunities all the time. Wise employers recognize and accept that. Denying someone access to LinkedIn, or being upset by an employee’s presence therein, is misplaced.

So go out there and fix your profile! And give it a facelift!

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

• Your Profile Page
† Your Resume
• Meeting Offline
† Your Network
• Giving Your LinkedIn Profile A Facelift
† Last Little Bits
• InMaps – Visualize Your Network on LinkedIn

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Creating a Facebook Page

Published by Janet Gershen-Siegel on December 9, 2021

Creating a Facebook page

How do you go about creating a Facebook page?

Pages versus Groups

Why do you want one over another? Why does it matter?

Groups, as you might expect, allow for more discussion. However, everyone is on a more or less equal footing in terms of presenting content. And if that is what you want, then of course that is perfectly fine.

However, if you are looking to essentially market your own wares, then a group is not going to help you very much. Instead, your own messages will be lost in the shuffle of everyone else’s content and messaging. As the administrator, though, you can eliminate any discussions you do not wish to see.

This can get tedious, plus you lose the entire discussions.

With a page, you are the site owner/administrator. You create the content, which others react to, which can include commenting, and those comments can include links. If you want those comments and links gone, you can eliminate them. But this is an activity which is bound to become tedious. But at least the generalized discussions would remain.

Creating a Facebook Page for You, an Independent Writer

Like other small business persons (for that is what an indie author is, right?), you have two separate lives on any social network. One is as an individual. You have friends, you have opinions. You might play games or write about politics.

Or you might post memes or videos. You have fun, you express support or sympathy. And, let’s face it, you give and receive attention.

Your other life is as a writer. A writer who might need help with marketing. Maybe a writer who might want to bounce ideas off other authors. A writer who might need some help with a plot, or at least a sympathetic ear. You might want to talk to others who have been where you are.

Plus, you might want to connect with people who can help you improve your craft. Those are beta readers, cover artists, and editors. They might be writers you admire or even publishing houses which interest you.

And, let’s face it. You may be there to sell your stuff. In fact, you probably should be.

Creating a Facebook Page: Go For a Particular Look and Feel

We have all noticed branding for our favorite commercial ventures, whether it is the shade of green for Starbucks and its products, or the use of a mascot/spokes-character like Flo from Progressive Insurance. Or it could be the backward ‘R’ in the Toys ‘R’ Us store signage. For your Facebook page, your website, your Twitter stream, and your background image, it pays to brand these items.

Branding can be subtle, such as a color scheme, or more sophisticated, with the creation of a special logo for your page.

And yes, even if you’re not much of a visual artist, you can still engage in branding. Color and word choice can be your best friends.

How to Create a Facebook Page

Facebook is constantly changing the means of performing tasks, as it is continuously A/B testing (e. g. it tests which layout or color scheme, etc. gets you to click more). Currently, the way to make a page is, click on Pages on the left side of your feed and then click on Create a Page.

Then select the page type. Select Artist, Band, or Public Figure, and pick either Author or Writer. Add your name and then click Get Started.

Seriously, it’s that simple.

Now go make an author page!

Does This Method Ever Change?

Yes. Constantly. Check at the source, always!

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

• Creating a Facebook page
† Working with a Facebook Page
• … Your Profile Page
† Home Page
• Offsite Sharing
† All Your Account Settings
• All the Rest of It
† Facebook versus Forums

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… And Facebook for All – Offsite Sharing

Published by Janet Gershen-Siegel on October 7, 2021

… And Facebook for All — Offsite Sharing

Offsite sharing is a fascinating concept. Perhaps the most compelling feature of Facebook consists of the availability of the Like Button.

The Like Button and Offsite Sharing

Because the offsite Like Button dovetails beautifully with its presence on the site itself, i.e.,

“The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website.”

Drag and Drop

Furthermore, the site tries to make it easy for even novice programmers (and people who can really only do drag and drop) to place a Like Button on their own sites for offsite sharing.

The premise is irresistible. You add the Like Button, people Like your own site, and that information transmits back to Facebook and to the Likers’ friend lists.

In addition, their friends, who may not have know about you at all, suddenly do, and the offsite sharing spreads even more. They, hopefully, check you out, Like you, and the process repeats on and on, ad infinitum, or at least in theory.

And with enough intersecting friends with enough non-intersecting additional friendships, a few Likes could translate into dozens, if not hundreds, or even thousands, of new people who know about you.

Engagement and Reach

However, engagement and reach are both going down. And Facebook actually has the gall to try to get people to pay for what it does! Quelle horreur!

But, seriously folks, how do you think Facebook pays its bills? They do it with advertising. If users will not be charged (and Facebook would be mighty foolish to start charging all of those free sources of detailed consumer data), then advertisers will be.

And of course that already happens.

What gets a lot of people’s undershorts knotted is that the freebie advertising is harder and harder to implement. Facebook seems to push everyone with a page to start buying likes to get more offsite sharing.

Thumb on the Scale?

Whoa, Nelly! Because that would be kind of unethical, if the site was deliberately putting a thumb on an imaginary scale and making it harder for people to reach their fans without paying for reach and engagement.

So, are they doing that?

While the jury is still out (after years!), I am still inclined to say no. After all, the site grows by leaps and bounds on a second by second basis. And so engagement and reach dilute without Facebook having to do a damned thing.

Finally, does the site benefit from making it harder for page and group administrators to connect for free? Absolutely. But do they have to work in order to create this condition?

Nope. Life does it for them.

Offsite Sharing: The Upshot

Beyond issues with Russian interference and how the Facebook algorithm can sometimes tamp down third parties, offsite sharing can work pretty well there.

Political and other paid ads, though, are another story. They are a reminder that, every year, Facebook becomes more and more of a “pay to play” platform. Hence if you want to share something from off the site, your shared content might be lost amidst the paid stuff. So be it.

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

• Creating a Facebook page
† Working with a Facebook Page
• … Your Profile Page
† Offsite Sharing
• All Your Account Settings
† All the Rest of It
• Facebook versus Forums

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The Conquest of LinkedIn – Meeting Offline

Published by Janet Gershen-Siegel on October 5, 2021

The Conquest of LinkedIn – Meeting Offline

Meeting Offline. Oh. My. God. You want me to do what?!??!

Go offline. Yes, I really and truly want you to do this. I want you to go out and meet real-live, honest to goodness human beings. You know, members of your own species.

But, but, but, I hear you saying, why am I on on online networking site in the first place? Isn’t it to build a network online?

Well, sure it is. But nowhere in there is the word only living. Online, yes. But not exclusively there.

Not by a long shot.

Traditional vs. New-Style Networking

Traditional networking involves fairly formalized, ritualized meetings between job seekers and employees of companies where the job seekers wish to work.

Here’s the drill: the job seeker gets an introduction via a friend, or a friend of a friend, and goes to the contact’s office. The job seeker brings his or her resume and the two of them chat, maybe for a half an hour or so.

And the job seeker leaves the resume and, if he or she is good at follow up, sends a nice thank-you note. The contact may or may not respond, promising to get in touch if something comes up, or if the contact thinks of someone else for the job seeker to talk to.

And the cycle either continues, or it dies on the vine. And so it goes.

LinkedIn Changes That

With LinkedIn, the drill differs. Here is what I found to be helpful. Your mileage may vary, or you may come up with something else. So, instead,

1. You find a person you want to meet. They may be in your industry, or an industry you want to get into. Or they are in a company where you think you’d like to work. Make sure they are close enough to you that getting together is feasible.

2. And you ask them to link to you.

3. You do this with about 19 other people – this is a numbers game, and not everyone will say yes. My experience has been, out of over 200 of these, only one person has flat out said no.

However, over half either ignored my link request or just never got around to it.

I have even met some of these people under other circumstances – it’s often not hostility that keeps them from linking to me, it’s that they are busy and processing far too much information at any given one time.

So, give yourself better odds. Mine have been about 45% have said yes to the link request.

4. Someone says yes. Great! Send them a note, saying something like,

Thank you for linking with me. Would it be possible to meet briefly for coffee? I am interested in going into ___/working at ___ company/working as a ____ and can see that you have done that, and I hope that you have a few tips you can share. Thanks!

5. Repeat this with anyone else who’s agreed to link with you, pursuant to your initial request. My experience has been that, out of the people who linked to me, I contacted about 55% of them to ask them to coffee.

For the others, I realized they were either too geographically remote or they let me know they could link but were busy, e. g. they were new parents.

And then, out of that group, about 25% of those actually got as far as scheduled meetings. Hence my success rate was that I met with about 6% of the people I initially wrote to.

6. So block off an hour or two, but tell your guest that you only want 20 minutes of their time. Hence that way, if the meeting goes over, you’re covered.

Yet More!

7. Don’t bring your resume! Instead, bring either a laptop or your smartphone or a pen and paper. And bring a paper list of companies you’re targeting. Because if the conversation flags, you can always ask your guest what he or she thinks of those companies, or if your guest knows anyone at any of them.
8. Furthermore, have your guest select the date, time and place. In addition, give a couple of choices of dates or places for meeting offline, if your guest is having trouble deciding and
9. Offer to pay for coffee. Even if you’ve been out of work for a long time, most people are sensitive enough, and realize you’re probably watching your funds. However, you must ask.

Meeting Offline Specifics

As for the meeting itself, make it whatever you want it to be. And if the conversation flags, remember it’s only 20 minutes out of your life.

So you can always claim a prior appointment. However, if the conversation goes well, be sensitive to your guest’s time – just ask – do you need to go? And then just follow their lead.

So follow up with a thank-you email, and send a note every few months or so, to maintain the connection. Just send along an article or blog post that you think that your guest might enjoy.

And it is also a courtesy – although not strictly necessary – to follow them on X and/or read and comment on their blog, if any.

So will it work? It can. I did not meet with a lot of people in terms of percentages. However, the people I met with gave me very good information, and introduced me to others (or informed me of upcoming events) which helped me out even more.

And it also was incredibly helpful to me in my work, as I had a good, strong network to draw on when we had events and needed to fill a room.

This kind of activity will certainly get you out and about, and give you exposure to people in your current or future field. Finally, meeting offline counts as making a job contact for virtually any Department of Unemployment.

There, now, meeting offline wasn’t so bad, was it?

Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

• Your Profile Page
† Your Resume
• Meeting Offline
† Your Network
• Giving Your LinkedIn Profile A Facelift
† Last Little Bits
• InMaps – Visualize Your Network on LinkedIn

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Employer Access to Employee Passwords

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Employer Access to Employee Passwords

Published by Janet Gershen-Siegel on September 21, 2021

Are employee passwords sacrosanct?

Er, maybe not.

Employee Passwords and the Laws that Cover Them

This post is a response to A Look at Employer Access to Employee Passwords.

Employee passwords have become a new battleground. Because this issue has begun to crop up, and it will only continue to do so.

So does your employer have a right to your social media passwords?

So before you reflexively say no, hold the phone. Because the truth is, unless the law expressly forbids it, companies can. They can take advantage of a less than stellar economy and less than powerful employees.

As a result, they can demand access into social media accounts and employee passwords. Hence a variety of bills have been introduced around the United States in an effort to address this matter.

Massachusetts

Let’s start with a look at Massachusetts.

First of all, here in the Bay State, legislation is pending. This includes H.B 448, which relates to student data privacy. It also includes, which relates to social media consumer privacy protection. And it includes S.B 1055, which relates to social media privacy protection.

Arkansas and Employee Passwords

Arkansas Ark. Code Ann. § 11-2-124; Code Ark. R. 010.14.1-500 says:

“Employers may not ask or require employees or applicants to disclose their user names or passwords to a personal online account; change the privacy settlings on their accounts…”

California and Employee Passwords

Much like Arkansas, employers can’t get into employees’ social media accounts. But an exception exists for investigations into misconduct, per Cal. Lab. Code § 980.

Colorado

Colorado’s law is Colo. Rev. Stat. Ann. § 8-2-127, which says:

“Employers can be fined up to $1,000 for the first violation and up to $5,000 for each subsequent violation.”

Connecticut

In Connecticut, the law is Conn. Gen. Stat. Ann. § 31-40x, which says:

“Employers can be fined up to $500 for the first violation and between $500 and $1,000 for each subsequent violation. Employees can be awarded relief, including job reinstatement, payment of back wages, reestablishment of employee benefits, and reasonable attorneys’ fees and costs.”

Delaware

And in Delaware, the law is Del. Code Ann. tit. 19, § 709A. It’s pretty similar to the law in Arkansas.

Illinois

So in Illinois, the law is 820 Ill. Comp. Stat. Ann. § 55/10; Ill. Admin. Code tit. 56, §§ 360.110, 360.120.

“If an employer violates the law, an employees and applicants may file a complaint with the Illinois Department of Labor.”

Louisiana

In addition, La. Stat. Ann. §§ 51:1951 to 51:1953, 51:1955 says:

“Employers may not request or require employees or applicants to disclose user names and passwords or other login information for their personal accounts.”

But in Louisiana, it’s okay for employers to push for a look into employee personal online accounts in one instance. This is if there are allegations of misconduct. So stop downloading porn at work!

And this is according to Nolo.

Maine

So in Maine, the law is Me. Rev. Stat. tit. 26, §§ 615 to 619.

“An employer that violates the law is subject to a fine from the Department of Labor of at least $100 for the first violation, $250 for the second violation, and $500 for subsequent violations.”

Maryland

So in Maryland, the law is Md. Code Ann., Lab. & Empl. § 3-712. The provisions are pretty close to those in Arkansas.

Michigan

And then in Michigan, the law is Mich. Comp. Laws Ann. §§ 37.271 to 37.278.

“Employers that violate the law can be convicted of a misdemeanor and fined up to $1,000. Employees and applicants may also file a civil claim and recover up to $1,000 in damages plus attorney fees’ and court costs.”

Montana

And then in Montana, the law is Mont. Code Ann. § 39-2-307.

“An employee or applicant may bring an action against an employer in small claims court for violations. If successful, an employee or applicant can receive $500 or actual damages up to $7,000, as well as legal costs.”

Nebraska

Then in Nebraska, the law is Neb. Rev. Stat. Ann. §§ 48-3501 to 48-3511. This is another law like the one in Arkansas.

Nevada

But in Nevada, the law is Nev. Rev. Stat. Ann. § 613.135. This one is very short but it specifically includes blogs.

Employee Passwords in New Hampshire

Furthermore, N.H. Rev. Stat. Ann. §§ 275:73 to 275:75 says:

“Employers may not require employees or applicants to change the privacy settings on their email or social media accounts or add anyone to their email or social media contact lists.”
But just like in Louisiana, Granite Staters will have to provide a look-see if there are any misconduct accusations flying around.

New Jersey

Then in New Jersey, the law is N.J. Stat. Ann. §§ 34:6B-5 to 34:6B-10. So it says:

“Employers that violate the law are subject to a fine of up to $1,000 for the first violation and up to $2,500 for each subsequent violation from the New Jersey Labor Commissioner.”

New Mexico

So in New Mexico, the law is N.M. Stat. Ann. § 50-4-34. This one specifically extends to friend lists.

Oklahoma on Employee Passwords

In addition, when it comes to employee passwords, Oklahoma’s Okla. Stat. Ann. tit. 40, § 173.2 says,

“Employers may not require employees or applicants to disclose passwords or other information that provide access to personal online social media accounts or require employees to access personal social media in the presence of the employer. A social media account is an online account used exclusively for personal communications and to generate or store content, including videos, photographs, blogs, instant messages, audio recordings, or email.”

So this is according to the National Conference of State Legislatures.

Oregon

Then in Oregon, the law is Or. Rev. Stat. Ann. § 659A.330. This is another law like the one in Arkansas.

Rhode Island

Furthermore, per R.I. Gen. Laws §§ 28-56-1 to 28-56-6:

“Employees and applicants may file a civil lawsuit for violations. The court can award declaratory relief, damages, reasonable attorneys’ fees and costs, and injunctive relief against the employer.”

Now here, this is beyond the standard where an employer can’t just take a peek whenever they feel like it.

Tennessee on Employee Passwords

And per Tenn. Code Ann. §§ 50-1-1001 to 50-1-1004:

“Employers may not ask or require employees or applicants to disclose passwords to personal online accounts.”

Utah

So in Utah, the law is Utah Code Ann. §§ 34-48-101 to 34-48-301. So it says:

“Employees and applicants may file a civil lawsuit against the employer for violations, with a maximum award of $500.”

Virginia and Employee Passwords

So in Virginia, the law is Va. Code Ann. § 40.1-28.7:5. It’s not too far off from Arkansas, but an employer can get employee passwords under the guise of an investigation.

Washington (State) on Employee Passwords

So in Washington State, the law is Wash. Rev. Code Ann. §§ 49.44.200 and 49.44.205. So it says:

“Employees and applicants may file a civil lawsuit against the employer for violations and obtain injunctive relief, actual damages, a penalty of $500, and reasonable attorneys’ fees and costs.”

West Virginia and Employee Passwords

So in West Virginia, the law is W. Va. Code Ann. § 21-5H-1, another Arkansas clone, more or less.

Wisconsin on Employee Passwords

And then in Wisconsin, per Wis. Stat. Ann. § 995.55:

“Employees and applicants may file a complaint with the Wisconsin Department of Workforce Development for violations and receive appropriate relief.”

Other States on Employee Passwords

In addition, Maryland became apparently the first state to consider the matter, per the Boston Globe, in 2012. Furthermore, according to the National Conference of State Legislatures, several bills have been proposed around the country.

However, aside from the ones listed above, only the following states seem to have these laws. Then according to the National Conference of State Legislatures, there are also such laws in Guam and the District of Columbia.

The bottom lines is that these bills come up repeatedly.

Finally, the country still has a long way to go in terms of guaranteeing employees privacy in social media accounts. Hence we all need to look out more. In addition, it might end up a good idea to just out and out refuse when asked for passwords.

Facebooker, beware.

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Social Networking/Social Media Tips

Published by Janet Gershen-Siegel on September 7, 2021

Social Networking/Social Media Tips

Social Media Tips? Yes, please! A while back, Grassroots Giving Group published some great Social Networking tips. I agreed with their ideas but would like to expand upon them a bit.

And they were essentially exploring when Facebook and Twitter (X) are useful. Here are some of their ideas.

Ideas

Here are a few quickie ideas.

Announcements

Don’t just announce upcoming or new things but also add links in order to drive traffic. Agreed! However, I would add a targeted landing page.

If you’ve got people coming in from Facebook, why not create a new landing page to personally welcome them (e. g. Welcome to our Facebook Friends!). The best part about that is that, since it’s a separate page, Google Analytics will track the clicks separately.

You’ve got a fighting chance of getting good metrics, so you’ll know whether your announcement of the opening of a new branch of the Widget Factory played better on Facebook or on Twitter.

Sending shortened website addresses on Twitter – use an URL shortener. Of course! But why not use one (such as from HootSuite) where you can get some click metrics? Using both a personalized landing page and an URL with click metrics can give you an even clearer idea of how traffic flows.

Oh, and they don’t tell you why you should shorten an URL on Twitter (even if the URL fits), but I will: to make it easier for people to retweet.

Planning

Here are some tips for better planning.

Planning in Advance

There’s nothing new here. You should keep up with things and plan in advance. Absolutely. And that means, when you’re hot and creative, write, write, write!

Keep drafts and ideas going, and also think about how you can expand on your own blog entries or others’ (such as this blog entry).

Get yourself a stable of other blogs/blog writers, news sources, etc. Who inspires you? Who interests you? And don’t repeat or steal, of course. Rather, expand and comment. These are perfectly legitimate ways to update your blog.

This Day in History

Commemorate occasions in your company! There must be something you’ve done that is good blog fodder. Of course, not every day is memorable, but it’s another way to keep the pipeline going.

If July 12th is an important day in your organization, make sure that the July 12th blog post and Tweets are ready to rock and roll, and they are updated to the correct year.

Heck, in HootSuite and SocialOomph (mentioned above), you can schedule Tweets. Why not schedule the Tweets for July 12th (or whatever your special day just so happens to be) and be done with them?

Quotes

They said, “Quotes!”

Quote Collection

I like this idea, and I think it can be used for a lot of purposes. This is not only quotes about your specific organization or its work, but even more generalized quotations.

Surely there is something from Shakespeare (“My kingdom for a horse!”) or the Bible that could work for you in some capacity or another. It can be another jumping off point for creativity.

Ask Your Audience Questions

I think this is more useful if you have a somewhat large and actively commenting readership. While a rhetorical question is lovely, I think it’s just better if you can get at least a little feedback. Otherwise, it feels like you’re just shouting out to the wilderness.

Staff Introductions

This is another great idea. While your site might already have staff biographies, that’s another way to get the readership acquainted with who’s making the product.

Notes From Your Day

I don’t know about this one. Your day, maybe. Mine? I guess this is, in part, centered around the event reviews I’ve done. But otherwise, my days tend to be spent, well, here, blogging. Which may or may not be thrilling to others.

But I can see where my coworkers could have some very interesting days. The process of invention is pretty fascinating.

Social Media Tips: Takeaways

So there you have it. Some pretty amazing social media tips for getting and keeping things going. And, while the post wasn’t, specifically, about blogging, it rings very true for that very specific – and sometimes challenging and elusive – task.

Oh, and you may also want to learn what the best lengths are for social media posts.

Finally, many, many thanks to the Grassroots Giving Group.

For more information, see the December 16, 2010 edition of Grassroots Giving Group.com’s blog.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

It’s About Time to Start Demystifying Twitter, er, X

What can Twitter (I refuse to call it X) do for you, the independent writer? Let’s look at demystifying Twitter in all its glory.

Demystifying Twitter: What’s the Big Deal About 140 280 Characters?

Twitter/X is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others.

Many of us know someone who tweets (I still call them tweets. Don’t you?) about everything in their lives. Spare me. Spare us all. Pull-eaze!

It’s dull, it’s dumb, and you want to throttle them half the time. Their cheesecake is not fascinating. Their slow bus to downtown is not riveting. You don’t much care why they didn’t buy a particular pair of sneakers.

We may also know someone who’s a lot more fascinating. I’m not talking about celebrities, who have other sources for their cachet. Instead, I am talking about people who just seem to be more interesting, or at least their tweets are. Or at least they are funny or relevant.

Guess which one you want to be like?

Two Lives

On much of social media, when you are an independent author, you lead two lives. There is your personal life where you have friends and family, but there is also your professional or semi-professional life.

Even if you never sell (or never want to) a syllable of your work, if you want to improve, you are at least in the realm of semi-professional.

Demystifying Twitter With Two Accounts?

That might not be such a bad idea. One for yourself, for your political opinions, your questions about the universe, your tweets to customer service when something goes wrong …

The other? For writing. This can be for talking about what you’re doing, and even teasing it a bit. For reporting your NaNoWriMo progress, if you like, to your cheering section. Or any similar newer challenge you’re doing.

Post your first line. Or post the page where you just typed The End. Share your triumphs and your frustrations. Ask for a little (brief) advice, even!

Also, for the hashtags #amwriting and #amediting, too.

Demystifying Twitter: A Little More About Hashtags

Engagement is the name of the game on a microblogging social media platform like X. This means actually responding to others. And it means expecting some pushback on occasion.

Because believe it or not, your hot takes aren’t always right.

And that means your stream will be more fun, more inspiring, and more of what you want. Pretty cool, huh?

There is more, of course. I’ll get to it soon. So stay tuned!

Want More About Twitter AKA X?

If my experiences with X resonate with you, then please be sure to check out my other blog posts about Twitter/X.

While it’s now got a new name, and has changed considerably, a lot of these tips will still work. And they will often work with other social media platforms as well.

• Starting a Twitter Stream
† Twitter, Social Media and Professionalism
† Verbal Elements
• Visual Elements
† Optimizing Twitter
• Metrics and Timing
† Offsite Connections

And, if you’re a fellow writer, you may want to check out:
† PitMad on Twitter

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… And Facebook for All – Your Profile Page

Life, Liberty, … And Facebook for All – Your Profile Page

A Space for Your Profile Picture

Mutual Friends

A Small Subgroup of Friends

Your Likes

Photos on Your Profile Page

Wall

The Audience for Your Profile Page

Info

Your Biography on Your Profile

Profile Page Photos

Your Links can go on Your Profile Page

A Share Button

Want More About Facebook?

… And Facebook for All

Like this:

… And Facebook for All – Offsite Sharing

… And Facebook for All — Offsite Sharing

The Like Button and Offsite Sharing

Drag and Drop

Engagement and Reach

Thumb on the Scale?

Offsite Sharing: The Upshot

Want More About Facebook?

Like this: