Social media has become a big part of my life. And here is how that all went down.
The truth is, I started going online in early September of 1997. It was my 35th birthday, and Princess Diana had just died. I was not a big fan of hers.
This does not mean I was actively hostile or even uninterested. It was more that I was not a royals watcher. And I am still not much of one.
Whatever Harry, Meghan, Will, and Kate are doing is not much more fascinating to me than what the Kardashians are doing.
That is, not much at all. But I digress.
I was shocked to find people (this was on MIRC) who had whatnot to talk about. Now, this was not a great swath of highly intellectual jargon. And I was not making deep, long-lasting friendships.
But I was finding out that there were people out there with something to say. And, I was learning that I, too, had what to say.
Then Came the Early Years
I switched over to the New York Times’s forum, Abuzz, in maybe 1999. There, I found more intellectual discussion but also a lot of silliness and a lot of heart. The friendships were deeper.
In fact, I am still friends with some of the people from that time.
When Abuzz finally folded, Able2know.org was born. This continued the smart talk but it also opened up less intellectual talk.
Facebook
I joined Facebook on October 5, 2008.
And when I first got there, it, too, was a more geeky and almost intellectual place. But that changed.
At some point, Facebook converted to a more egalitarian site much like it is today.
It’s About Time to Start Demystifying Twitter, er, X
What can Twitter (I refuse to call it X) do for you, the independent writer? Let’s look at demystifying Twitter in all its glory.
Demystifying Twitter: What’s the Big Deal About 140 280 Characters?
Twitter/X is essentially a microblogging service. You broadcast your thoughts to the ether. Some of those thoughts, to be sure, are more interesting than others.
Many of us know someone who tweets (I still call them tweets. Don’t you?) about everything in their lives. Spare me. Spare us all. Pull-eaze!
It’s dull, it’s dumb, and you want to throttle them half the time. Their cheesecake is not fascinating. Their slow bus to downtown is not riveting. You don’t much care why they didn’t buy a particular pair of sneakers.
We may also know someone who’s a lot more fascinating. I’m not talking about celebrities, who have other sources for their cachet. Instead, I am talking about people who just seem to be more interesting, or at least their tweets are. Or at least they are funny or relevant.
Guess which one you want to be like?
Two Lives
On much of social media, when you are an independent author, you lead two lives. There is your personal life where you have friends and family, but there is also your professional or semi-professional life.
Even if you never sell (or never want to) a syllable of your work, if you want to improve, you are at least in the realm of semi-professional.
Demystifying Twitter With Two Accounts?
That might not be such a bad idea. One for yourself, for your political opinions, your questions about the universe, your tweets to customer service when something goes wrong …
The other? For writing. This can be for talking about what you’re doing, and even teasing it a bit. For reporting your NaNoWriMo progress, if you like, to your cheering section. Or any similar newer challenge you’re doing.
Post your first line. Or post the page where you just typed The End. Share your triumphs and your frustrations. Ask for a little (brief) advice, even!
Also, for the hashtags #amwriting and #amediting, too.
Demystifying Twitter: A Little More About Hashtags
Engagement is the name of the game on a microblogging social media platform like X. This means actually responding to others. And it means expecting some pushback on occasion.
Because believe it or not, your hot takes aren’t always right.
And that means your stream will be more fun, more inspiring, and more of what you want. Pretty cool, huh?
There is more, of course. I’ll get to it soon. So stay tuned!
Want More About Twitter AKA X?
If my experiences with X resonate with you, then please be sure to check out my other blog posts about Twitter/X.
While it’s now got a new name, and has changed considerably, a lot of these tips will still work. And they will often work with other social media platforms as well.
In addition, in the original article, the author talks about, essentially, how to tell whether a Twitter feed is being handled professionally, or not. Hence following are their “5 Points to consider before hiring a service to manage your Twitter account.”
Professionalism: Check Their Twitter Stream
1. First of all, before you even look at the different tools for measuring a Twitter user’s level of influence (which can be misleading and in some cases manipulated) you firstly need to check the individual’s own Twitter stream.
† What type of language do they use? – agreed. Because branding involves, among other things, speaking the language of your customers.
Are you a hip hop record label? A travel agency catering to retirees? A diamond jeweler? All of these businesses have different customer demographics.
Hence there is no “one size fits all” here. However, this does not mean people cannot adapt to communicate properly with everyone they do business with. After all, you need not hire a child to market to children.
But the Social Media Specialist needs to get the message across so that the target readership is receptive.
Lazy Tweets
• Do they spam their own followers by sending lazy Tweets for example? #FF @Tweeter1 @Tweeter2 etc. – I’m not so sure I call this spamming. I think, at times, it’s useful to do this.
But overdoing it (and you’ll know it’s overkill if tweets (I still call them tweets. Don’t you?) like this, or quickie retweets, dominate the stream) is definitely not a good way to do business.
† How do they use their own account? Is it professional or sloppy? Do they Tweet late into the night and have no professional boundaries. Do they over mix professional with personal Tweets. – agreed. And with useful tools such as HootSuite, you can schedule tweets.
There’s no excuse for late night tweeting, and no need for it. If the stream is meant to engage internationally, it might be a good idea to split it up into more than one account, so that one stream is for North America and another for Asia.
Messaging
• Are their own Tweets all over the place so you are not able to pick up a clear message. – this is a good point, and not just when it comes to Twitter. A clear message is key – for a robotics company where I worked, the message centered around sales.
Messages promoted education and/or robots. NASA, for example, was only mentioned in the context of robotics, not in the context of space launches. There’s a lot of information out there.
Consider it to be a bit like a garden – usually it needs weeding and thinning, as opposed to fertilizing.
† Furthermore, do they acknowledge where they take their material from or just duplicate what they see their competitors do? – ah, this is big. It’s why the original source for this article is listed. And it is a big part of how the ‘net works, or at least is supposed to.
You post a blog entry. A competitor sees it. If they riff on it and post it and give you a link back, then that’s good for you. And you thank them and do the same in reverse and yeah, they’re still a competitor. But you’ve got common ground and in some areas you can cooperate.
Or they don’t acknowledge you. And everybody digs their heels in and the world becomes a slightly more miserable place. Hey, you make the call, but I prefer cooperation pretty much every time, myself.
Too Much Self-Promotion?
• Do their Tweets make any sense to you or are they just full of self promotion they hold no real value other than grooming their own ego. – true, but I think sometimes this can come from Social Media marketing folk not being properly trained.
If the marketing manager is unsure of how much promotion should be mixed in with information, the marketer might be similarly confused.
† How much negativity comes across in their stream – not everything is or should be positive, but I do get this. The idea is, well, are you promoting to people who want to buy your company’s organic brownie mix, or do you just sound petulant and whiny?
However, you can sometimes be too perky. But I think if there are errors in this area, they should probably fall on the side of more, rather than less, perk.
Professionalism: Which Business Accounts Do They Manage?
2. Ask for the name of one of the business accounts they manage, and go through this with a fine tooth comb. Keep an active eye on the account and monitor how they manage the business’ online profile.
• How many tweets are there and what type do they send? – it’s a quantity and a quality game on X. You need to get across some seven views before people start to consider buying. And consider X’s international, 24/7 appeal – people may be checking your messaging out at 4 AM your time.
This, by the way, goes against an earlier statement about the marketer not tweeting into the wee hours. No, they shouldn’t – but unfortunately, sometimes, that’s when the readers are online.
After all, if you’re tweeting for people playing World of Warcraft, they’ll be on at 4 AM. As for quality, that goes along with the above statements as well – are the tweets worthwhile, or are they dull self-promotion?
Engagement
† How do they engage with the client’s audience? – some of this is in the form of retweeting. Retweeting and replying have a place, as it is a give and take type of engagement. Is there professionalism behind the engagement?
• And how is the call-to-action placed and worded? – this is fairly self-explanatory. There is a difference between what looks like a hard sell, and what has more of a friendly “Hey, check this out” vibe.
Does the marketer know the difference? And is the difference readily apparent in tweets?
† In addition, do the articles relate to the client’s industry and audience? – this harkens back to my NASA example above. Content is necessary, of course, but irrelevant content is worse than no content at all.
Because it’s better that the marketer pump out less content if it’s not relevant, yes?
• Do they add any value? – the $64,000 question! Can you tell without having access to measurement tools?
Professionalism: References
3. sk for a number of references and call them. This, of course, is excellent advice any time you are hiring.
† How has the business level of influence grown? For sure if they cannot achieve this for themselves, then they can’t do it for the client. – try objective measurements if you can get them, like Google rankings, bounce rate, etc.
• What have been the benefits? – only your industry will have the specifics for this. Increased sales may or may not be the actual benefit.
After all, sometimes social media is used for damage control. If that can happen more efficiently and inexpensively – that might be the benefit.
† What difference has it made to your online brand? – again, this is a specific question.
• How good is the level of communication? – hard to say what this means without context. After all, the car dealer and the online cancer support group will have different needs in this area.
† What results has the business seen? – again, objective measurements are best, whatever you can get.
Professionalism: Metrics
4. Ask what X measuring tools they use to provide their clients with monthly reports. Do they use anything else to measure how things are working (or not)?
• While there are some good free tools around they do not come close to paid analytical tools for managing X and other social media accounts. – agreed, but sometimes that’s how things go, particularly if the person you’re considering has worked for startups or nonprofits.
†Ask what recommendations they have made to the client that have enabled the business to grow based on the findings. – these should be in whatever reports the person under consideration provides.
Professionalism: Time
5. Finally, ask how much time they intend to spend on your account over the week.
• How will this time be managed with all their other projects?> – this is a good question for any sort of a freelance or offsite working relationship.
† What elements of account management does this breakdown in to? – again, this is not confined to social media; it’s a good question for any potential employee who’ll be working remotely, or not exclusively with you.
• How will they keep you informed and up to date with relevant tweets and conversations? – reports? Emails? Something on Slack or Teams? What is manageable and relevant?
Professionalism: My Own Ideas
And now a few of my own when it comes to professionalism.
† What do the tweets look like? Are they interesting? Relevant? Grammatically correct within the character limit? Or are they just slight variations on a theme?
• Do all provided links work, or do they go to dead ends? And do the links have any sort of measurement behind them, even simple click metrics? Do they lead to generic pages, or to any custom landing pages for X users? Can you get metrics and attribution from them?
† What’s the follow/follower ratio? Does the person follow everyone, or are they, at least seemingly, a bit choosy in this area? We all know that junk follower accounts exist – does the prospective hiree even follow those or seem to use auto-follow?
• So how often does the person tweet? Daily? Monthly? A monthly X stream is barely this side of useful. Tweets need not come every five seconds, but it is a fluid, evolving medium and needs more attention than that.
† And finally, and this is a question for the person (and you may not get an accurate answer, by the way), does the person under consideration actually like what he or she is doing?
Do they have a passion for it? Or is it, like, Time to make the doughnuts?
I’m not saying that we can (or should) always love what we do. But plenty of people love doing this. Why not hire someone who does?
Finally, you can get a passionate Social Media person, to handle your Twitter stream, do your blogging, manage your online community, promote your Facebook page and more. And they will do it with professionalism and aplomb.
We really do exist.
Want More About Twitter AKA X?
If my experiences with X resonate with you, then please be sure to check out my other blog posts about Twitter/X.
While it’s now got a new name, and has changed considerably, a lot of these tips will still work. And they will often work with other social media platforms as well.
Liberty, Justice (?), … And Facebook for All – Company Pages for Writers/Authors
Company pages have become spots you put together on Facebook to support a business (not the same as a fan page). These have gotten more corporate recently. For a writer, this is what you’re currently dealing with.
For other types of companies, you’ll need to open them up and do some experimenting.
Also, like everything else on Facebook, these pages and their settings do evolve, and they’ve gotten simpler these days. Currently, the following features are available for fans. Let’s start with the main tab.
Main Tab (Posts)
• Intro
† Page type (author, etc.)
• Location
† URL (which you can click on to promote your website, for a fee, of course!)
• Ratings, if any
† Photos
• Posts (under each post, there’s a button to boost that post)
About Tab
Now for the About tab.
† Contact and basic info
• Page transparency
† Details
• Categories
† Contact Info
• Websites and Social Links
† Basic Info
Within the About tab, there are subtabs. The main such tab includes followers in the first . section.
Followers Subsection
Followers has tabs for Followers, Following, Mutual Following, and Likes.
Photos Subsection
The next section is Photos and just includes tabs for Photos and Albums.
Videos Subsection
The only thing in this subsection is, unsurprisingly, videos.
Two More Subsections
These are just Groups and Likes.
Mentions Tab
This tab is just for whenever anyone has contacted or tagged you. Do yourself a favor, and look at it on occasion, as it can sometimes become a spam magnet.
Reviews Tab
This one only contains reviews, if any.
Followers Tab
This is really just another way to get to the aforementioned Followers subsection (under the About tab). Followers has tabs for Followers, Following, Mutual Following, and Likes.
Photos Tab
This is really just another way to get to the aforementioned Photos subsection (under the About tab). Photos just includes tabs for Photos and Albums.
More (with a down arrow)
Currently, this tab provides ways to get to:
• Videos (same as the aforementioned Videos subsection under the About tab)
† Live (live videos go here)
• Groups (same as the subsection under the About tab)
† Music
• Check-ins
† Sports
• Movies
† TV Shows
• Books
† Likes
• Reviews Given
Also, there’s…
There are also a Shop Now button (which you need to set up), a Like Button, and a Button to Message the page owner.
As you may imagine, things are different for the owner/admin. So, switch on over to that account (which I believe is made when you make the page), and let’s take a fresh look.
There’s a spot for Page Health, where Facebook will tell you if there’s anything glaring that you need to do. Just under that, you can invite friends to Like your page. Don’t go nuts with this! Too much of this form of self-promotion can actively harm your brand.
Also, you can edit the intro/bio or other details like URL. And, you can feature any of your photos, or upload something new and feature that. There’s room for more than one featured photo.
Posts
Over by your posts, there are options for a live video, a reel (you can just upload a preexisting one), and adding a photo or video. You can feature (pin) a post, too.
Under each post, you can click for insights. Click on it, and you’ll see views (followers vs non-followers), reach, interactions, link clicks, views, and interactions. Interactions include likes, reactions, shares, and saves.
† *
• *
Company Pages and Details
For every tab and section which a fan can see, there’s a way to edit it. In addition, you can adjust privacy settings for each such section.**
Events
I’ve found adding events to be hit or miss. First of all, not everyone RSVPs, and not everyone shows up even if they’ve said yes. However, it provides more exposure and it will bring your page up to people as the event date rolls around.
Because even people who are clicking “No” are still looking, at least a little bit. So use with discretion and don’t overdo this. Because not every activity is an event, and not everyone should be invited to everything. Since that’s just plain annoying.
Wall
Fairly self-explanatory. In addition, you can control who can add to your wall. However, keep in mind that if you are free and easy with this, you’ll get more posts but you might also get spam. Although if you shut this down, you end up with Posts to Page. And it’s easy to miss these!
Company Pages Info
Here you add more detailed information. Hence this includes the company’s address and its business hours.
Photos
Fairly self-explanatory. Posts with images nearly always do better than those without, so upload an image if the link you’re sharing doesn’t have one. Make sure you have permission to use the image!
Notes
Fairly self-explanatory. Hence add notes like you would on your own personal page. E. g. these are almost discussions. However, the responses are relegated to subordinate comments versus the kind of back and forth that comes from the wall or the discussions page. And this is, admittedly, a nitpicky distinction without much of a real difference.
I would, though, suggest that you not use the Notes section for blogging. Instead, get a blog through WordPress (yay!) or the like and do it that way. Because the Notes section ends up a rather poor substitute for that.
Videos
Fairly self-explanatory. Hence if you’ve got videos uploaded, they can show up here. However, this is not the same as linking to a video hosted online elsewhere.
Company Pages: Post Scheduling
Fairly self-explanatory. So just post to your wall but pull down on the post button and select Schedule Post. In addition, if you’ve been looking at your Insights, you should know when people are online. And of course you want to try to post when people will see your posts.
Various Apps
Finally, go to Edit Profile and there is an option for Applications. However, these days, the only ones are Notes and Events.
Want More About Facebook?
If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.
Nail That Jell-O on the Wall: Social Media Perfection is Fleeting
Is social media perfection out there?
Maybe.
Every few months or so, a new study comes out which provides what are purportedly the perfect times to post on various platforms.
Or it might outline the perfect number of words or characters or images. All of this relentless pursuit of social media perfection is, of course, is for the Holy Grail of social media, the conversion.
I don’t argue with the idea. Certainly everyone wants to minimize time spent and maximize conversions which, presumably, lead to profit or fame or some other personal or corporate milestone or achievement.
What amuses me, though, is that sometimes the advice is a bit conflicting.
Social Media Today posts a lot of articles like this, and here’s an example.
Articles
So back in May of 2014, four great and interesting (certainly helpful) articles appeared on that site. Let’s look at how they stack up.
This figure put it into more or less direct opposition to Yoast’s Social Media Plugin for WordPress, which, if all other conditions are ideal, starts to mark blog posts are having good SEO at 300 or more words in length.
Now, the Social Media Today article was more about engagement, so I understand that this isn’t exactly apples to apples. But regardless of how ‘ideal’ in length a post is, it’s still … something. Fortunately, these aren’t mutually exclusive conditions.
In addition, that article listed perfect tweet length as 71 – 100 characters. But now we have more character space!
Social Media Perfection on Twitter (X)
The Perfect Tweet – speaking of perfect tweets, this article, posted four days after the first one listed above. And it spelled out that tweets with images are ideal. Again, it’s not a true contradiction, but it is a bit of an inconsistency, particularly as this article didn’t talk about tweet length at all.
Yet isn’t ideal length a part of tweeterrific perfection? It seems like it should be.
However, they didn’t include time blogging. And perhaps they shouldn’t have. Because if you prepare a 1,600-word blog post (or even a Yoast-approved 300 word wonder), you most likely won’t write it in less than 34 minutes.
At least, you won’t be doing so if you want to (a) include images, tags, and other extras and formatting touches and (b) credit your sources properly. Furthermore, you don’t want to even inadvertently commit plagiarism. And, of course, you need to be thinking about SEO with everything that you write. Ever.
The idea of using HootSuite, Buffer, and/or Facebook’s own post scheduler is, of course, a smart one.
I wish I knew how to do that in 34 minutes or less.
Let’s Update That Research
Ideal post lengths change.
Social Media Perfection on Facebook
According to a 2020 article from Sprout Social, the ideal length for a Facebook post is 40 – 80 characters. And the ideal length of a Facebook ad headline is 5 words.
Hmm, maybe I should change the titles of some of these blog posts?
Twitter
For Twitter (per the same article), the ideal length is 71 – 100 characters. This makes sense as it adds space to comment when replying. But make no mistake about it—having to go under 100 characters would force you to be concise.
Instagram
Caption length should be 138 – 150 characters. Not as concise as Twitter, but you’re still not writing a Russian novel.
Interestingly enough, the article also says that the number of hashtags can be 5 – 10. There’s nothing on Facebook or Twitter hashtags, but usually in those instances, less is more.
LinkedIn
The ideal number of characters in a LinkedIn status update is supposed to be 50 – 100. So in this case, Twitter comes off as looking more like The Lord of the Rings or any other long novels you may prefer.
However, the reason for this is that usually a LinkedIn update is a caption/status and then a link. And… that’s it.
But there are posts on LinkedIn. This length does not take them into consideration.
YouTube
Per the article, there doesn’t seem to be a bit of social media perfection when it comes to the length of YouTube titles or the like. Instead, these things are evidently defined by the software itself. If the limit on video titles is 70 characters, then your ideal YouTube video title is going to be 70 characters or fewer.
Not even in that article! But according to Later, while you have up to 10 minutes for TikTok videos, don’t go down to the wire. But they aren’t any more precise than that. In fact, some places say 15 seconds! But then again, that was the limit originally. So, who knows?
Social Media Perfection: Takeaways
Be that as it may, we are all pressed for time these days, and it’s only going to get worse. Undoubtedly, a new study will come out soon enough with new standards and ideals and concepts that are touted as social media perfection. Will they be? Maybe, but probably not forever.
In the meantime, don’t beat yourself up if your stuff is imperfect. Hey, it happens. And you may find that your character lengths are on the bleeding edge of the next ideas of social media perfection.
Want More About Social Media?
If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.
What hath Facebook wrought? – It’s a Facebook versus forums smackdown!
Let’s Look at Facebook Versus Forums
Facebook, as anyone not living on a desert island knows, is a juggernaut of massive proportions. According to Oberlo, Facebook has about 2.94 billion monthly users and 1.86 billion daily users—and these numbers are only climbing. Keep in mind that these stats are for Facebook’s core products, too. Hence some of these users may only be going to Instagram, WhatsApp, or Messenger.
In contrast, according to Worldometers, 1.425 billion people live in China, and 1.428 billion live in India. The US has a bit under 340 million in population.
Hence, daily Facebook usage is the entire population of China + the entire population of the United States. And another 9.2 million people on top of that. So, Israel. If these numbers do not blow you away, then check your pulse.
It is the 800 pound gorilla of the internet. And it is rapidly changing our interpersonal interactions, both on and offline. So, one of those areas is in the area of internet forums.
Facebook Versus Forums Sites Like Able2know
Facebook hits all forum sites and not just A2K. For years, I have been seeing drop off on a lot of different sites. It doesn’t seem to matter whether they are large, generalized places like Able2know, or small niche sites devoted to something like Star Trek. In addition, I hear about this same kind of drop off in other areas.
Facebook has its fingers in a lot of pies, and it is only trying to get into more and more of them.
The truth is, Facebook has taken over certain niches which forums or smaller sites have tried to claim. Such as class reunions—why go to a separate website and register (or even pay!) when your buddies are all or nearly all on FB anyway? Why not just make a group devoted to the reunion and divvy up the labor?
Using Facebook to market your crowdfunding (it could be to bring an invention to market or pay for your dog’s eye surgery or help out a friend who lost everything in a house fire) is a no-brainer. Looking for a bone marrow donor? Sure, go through the proper channels and the registry. But why not boost the signal by posting it on Facebook?
Everybody get in the Pool
So there are two generalized kinds of interactions (there are more, of course, but hear me out, okay?). One concerns the shallow end of things. You trade information about weather and generalized health inquiries. It’s political sound bites and the zippy pop song.
And much of what I’ve outlined above, like looking for a bone marrow donor, is mostly going to be the quick, shallow end of things. You’re a yes or a no. You send a care react and maybe you repost. But unless you’re elbows deep in it, you’re only pinkies deep, if that.
The other side of things is deeper. Because here is the in-depth political discussion where you really get to the heart of the issues. It’s the detailed information on a health condition or even how to make a soufflé or plant an herb garden. It is the symphony. And online, just like offline, it is a far rarer bird.
For you need time to develop that kind of trust. Furthermore, truly, you have to devote some time in order to have such a conversation in the first place.
In our bone marrow example, you can often find communities of like-minded individuals on Facebook. A small, private group may be able to help with more than a signal boost and expressing their concern. But that’s a small bit of the vast sea that is Facebook.
Swimming with Facebook
Facebook fulfills the shallow end of online interactions extremely well. It is very, very easy to catch up on a superficial level with high school classmates or the like. A Star Wars groups, for example, might ask basic questions like “Who was the best villain?”
George Takei has mastered these kinds of interactions (although, in all fairness, he also writes occasional longer notes). Because these constitute the quick hits that people can like and share, all in the space of less than a quarter of a minute. It works very well for mass quantities of information.
And, in a way, this is why Reels and TikTok are so massive. They are quick hits.
Facebook versus Forums – where Facebook Wins
Topics about one’s favorite song go better on Facebook than on forums as they are a quick hit and posting YouTube videos is simple. It’s colorful and, just as importantly, it’s pretty easy to pick and choose when it comes to interactions there, despite changes in privacy settings.
Other basic interactions (remember a/s/l?) are seamless or don’t need to happen at all. Partly this happens due to Facebook’s real names policy. Also, more people tend to use their real photograph and their real (generalized) location and age than not.
But there are also always going to be people who are going to check. Or they are just plain being nosy. For some, it may even be a poorly-conceived cover for transphobia. E. g. are you really female?
Facebook versus Forums – where Forums Win
But what Facebook doesn’t do so well is the deeper end of interactions (the extensive political discussions, etc.), and/or it does not do them well for a larger group of people or over a significant period of time or for a longer or wider discussion.
And apart from a small group of people fighting the same medical battle (on their own behalf, or a loved one’s), there aren’t a lot of occasions for the long-term, deeper talk.
As a result, just about all of the deep discussions go unsaid. Topics about elections outside the United States (particularly if Americans participate in said topics) are handled poorly, if at all. When it comes to the deeper end of the interactions pool, Facebook is just not a good place for that at all. Another consideration: even now, a lot of people still find that Facebook moves too quickly for them.
Swimming with Forums
For the deep end, it makes sense to collect into forums. You need to get to the heart of the matter. And that takes time, a luxury that Facebook often does not afford, as it scrolls by in a blur. Instead of mass quantities, forums can fulfill a very different niche by instead concentrating on quality interactions.
Forums offer, even for people who use their real names and are fairly transparent about their interactions, a chance to use a persona.
This is because Facebook far too closely parallels to our real lives. There’s just so much posturing you can do about being a famous rock star when your high school cronies are also there, and they remember holding your head when you had your first beer.
Again, the best way that Facebook even attempts to emulate this is in groups. But if you’re using the same login, then again, you’re found out. You get no chance to put on a persona hat, even for a moment. The jig is immediately and irrevocably up.
The Endless Online Christmas Brag Letter
And Facebook, while it can be a refuge for people to truly show they care for each other (in particular, in the groups, or using notes or chat), is more often a place where people instead get a chance to preen and show off. Like something? Then hit like! Don’t like it? Then either scroll past it or click to hide it, or even report it as spam or as being threatening.
Hell, you can even @ a tag group to comment on it.
And apart from the latter two actions, the person posting the image, anecdote, status, etc. is none the wiser when it comes to your reaction, particularly if there are a lot of reactions.
If you have a million reactions on a post, and 150,000 of them are anger reactions, how do you know your old college roommate was one of those people? Unless you have the patience and the hyperfixation to check, you are never going to know.
But with the forums, even if you do not use your real name, your opinions are still out there, for all to see, whether it’s about global warming or the Designated Hitter rule.
Facebook versus Forums: the Future
My crystal ball says Facebook is only going to get larger and more complicated. And advertising and other ways of keeping forums open is only going to get harder. Unless Facebook finds a way to take a deep dive into topics – and make it easier for people to find their way back after a day or two – then I fear a form of interaction may eventually be lost forever.
That is, unless Zoom calls and the like can rise to such a challenge. In and among the fluff and Zoom bombing and other annoyances and weirdness, perhaps that’s the way to go. Because I fear that forums are going to bite the dust before 2030, if not sooner.
There is room for both types of interactions. Facebook versus forums doesn’t have to pick a winner. The internet is a mighty big tent. But economics and sheer numbers might award a prize anyway. Good luck!
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Want More About Facebook?
If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.
You know that your network is important. Don’t you?
So you’ve decided to join LinkedIn. Or, maybe you were pushed into it. No matter.
And you’ve even posted your resume. That’s great! Now what? What do you do about your network?
You may have already received an invitation or two to connect. Or you may be starting to realize that having a resume out there isn’t enough. You’re right. You need to forge bonds with others.
So, who should you link to?
The short answer is: everyone.
The long answer is also: everyone.
I am not kidding here, folks.
A Network: Two Schools of Thought
Now, there are people who will disagree with me, and such is their prerogative. However, the truth is, when you’re looking for a job, you tend to need all the networking help you can get. Your dentist. And your former college roommate. Your brother-in-law.
You see, a traditional network goes beyond just former colleagues and classmates. It branches out and eventually begins to include people who are friends of friends. The same is true online.
Finding Connections Among People You Know
So one thing you can do is, open up your address book to LinkedIn and allow them to send a networking invitation to the people in it. Your present and former colleagues are probably either already on LinkedIn or are contemplating joining. Most will be receptive to your invitation. And as for your family, they will probably also be fairly receptive to linking.
Even if your cousin is geographically remote and in a very different industry from yours, that does not mean that the connection is a complete waste of time. As for the other names in your book (your babysitter, perhaps), use your own judgment. Personally, I think you should ask everyone. But I can see where someone might balk at asking everyone they’ve ever known to link to them.
And that’s all right, but you may have unnecessarily cut yourself off from potential opportunities. So, what’s next?
Growing Your Connections List
Beyond the people you know, there are not only the people they know, but also people who you want to link to but you don’t know them yet.
What? You don’t want to meet new people?
Then, with all due respect, why are you on a networking website to begin with?
I don’t mean to sound flip. But the concept behind networking is to, well, network. So that means you need to meet people you don’t know, and go outside your comfort zone a little bit.
Objections?
But, you say, they’ll know my name and address. Your name, yes. As for your address – no, not unless you’ve got it in your online resume. And you shouldn’t have it there, although at least your general location can most likely be inferred, given where much of your network lives. Plus, people may be able to figure out your general location from your employment history.
Yet to that I say, so what? Your address is on your mailbox, and in the telephone directory. It can be found in tax records and voter registration rolls.
It is not hard to find. And you are neither hiding it nor better preserving your identity or your privacy in any way by not opening yourself up to this kind of linking.
So, link. Indiscriminately? Not exactly. Avoid known spammers. And, if someone you’ve linked to turns out to be a spammer, drop and report them. You don’t need to be tarred by that.
LIONs and the Like
What’s a LION? It’s a LinkedIn Open Networker. This used to signal to people that you were open to networking with anyone but a spammer. However, it’s become a kind of shorthand for spamming these days. This doesn’t mean you can’t open yourself to connections.
But the term LION has essentially become obsolete. Spammers really ruin it for everyone, eh?
Targeting Connections at Target Companies
Who else? Try connecting with people working at companies you’re targeting. And, if it’s a very large company, try narrowing your connection requests to just people in the departments, and/or with the job titles or descriptions, that you are directly targeting.
And, just in case there is absolutely no other way to whittle those people down, go with alma maters and/or geography. Yes, even if you intend to work from home 100% of the time. Even if everyone in the company does the same. Because someone who lives anywhere near you, or went to your school, has a built-in hook where you can hang your networking hat, as it were.
The Art of Asking for a Connection to Your Network
How do you ask for a connection? There is a ready-made note that LinkedIn pops up for you. It’s fine, but you should modify it. First, call the person by name! I don’t want to positively respond to a generic note – do you? So, call me by name! What else? Make sure you thank the person.
Anything else?
One last thing – tell the person why you want to link with them. It can be brief, just one sentence is fine.
You want to link to me because of my work at a particular company? Then say something like:
I’m interested in linking to you because of your work at ___ company.
Want to link to me because of a job I’ve had? Then write something like:
I’d like to link to you because I’m looking to become a ___, which I see you’ve already done.
Understandably, these notes are not too terribly exciting, but they are short and to the point and they get the job done. Don’t overthink it and don’t over-communicate. You’re a networker and possibly also a job seeker. You’re not a jilted ex.
Downsides
Be aware that, if you are dinged enough times by people who say they don’t know you, you’re going to have a much harder time trying to link later. So, proactively go out to link with the following people:
† Friends and family
• Current and former colleagues
† Known open networkers and
• People in companies you want to get into, but only if you send them personal notes and do so sparingly.
Who should you allow to link to you? That’s easy – anyone but a known spammer.
Grow your network. Here’s an area where size really does matter. Quality matters, of course, but quantity is going to open a lot of doors as well. Like it or not, a large network makes a favorable impression. So go plant those seeds!
Oh, and the more connections of any type you have (even second and third tier), the more different ways your profile can be served up to other people. You know, people who have jobs or knowledge that you want.
Welcome to The Power of Social Media (Neurotic Writers’ Edition)
We neurotic writers welcome you. And now we’ll go hide, if you’ll excuse us.
Chicken Scratch
Neurotic Writers. So, I know aspiring writers. Lots and lots of them, actually.
You probably do, too. There are lots of people with a manuscript out there … somewhere. Perhaps it’s just in a hard drive. Or maybe it’s been uploaded to a fiction site. Or perhaps it has gotten a little exposure by having a chapter or a tantalizing fragment tossed onto a forums site.
It might take the form of a blog (Gee, I wonder if I’m doing that …?). There are some that are typed (Remember that?). Others are only in long hand. And still others are locked away in brain form only.
Attention Monsters, All
Whatever form it has taken, there is one thing I have learned about aspiring writers. And this includes fan fiction writers, by the way. Don’t dis ’em. They care about what they do, too! This may also be true of established writers as well.
Although I’m not even so sure where “established” starts happening.
If it starts when you’ve gotten a check for writing, then count me in the established camp. If not, well, then it might be that I am still waiting for my established writer card. But I digress. What have I learned about aspiring writers?
It’s that we are all attention monsters.
We all crave attention. But it’s more than just “Look at me! Look at me!” Instead, it’s more like, “Please oh please oh please read my stuff and leave detailed feedback so I know you really read it and don’t forget to tell me how kick-bun awesome I am!”
Er, yeah.
Now, pretty much everyone on the planet adores hugs and positive attention and love and happiness. For aspiring writers, though, it’s poured onto a page.
The soul is naked, for all to poke at.
Erm, that wasn’t meant to evoke an NC-17 image. Shame on you for thinking so. And now that’s all you can think of, am I right?
It is scary and it is daunting. And it is exhilarating when you get even a scrap of positive feedback.
Enter Social Media
For aspiring writers with a backbone and a somewhat thicker skin, social media can be a way to get some of that craved feedback.
But how?
The first and probably most obvious method is to have a Twitter stream dedicated to your writing. I doubt that most people want to read about writer’s block, so you need to have something going on.
Perhaps you could write about inspirations, or earlier works, or how things fit together in your universe.
Hence I am also talking about a blog. You can blog about writing. The creative process can be fascinating for people who are into it. Maybe you’d like to review your own work, and comment on what you’ve learned, and how you’ve grown as an author.
Put both of these together, and you’ve got a pretty dynamic combination. You write, you blog about it and then you tweet or skeet about your blog posts and your writing.
Plus writing begets writing. Even blog writing (which is a rather different animal from book writing) can help keep writer’s block at bay. It helps to exercise these muscles fairly regularly.
Is There Another Option for Us Neurotic Writers?
Post on social sites. Hence for fan fiction, there are sites like Fanfiction.net. And for purely original stories, they have a sister site, Fiction Press. Or you could try Wattpad. In addition, plenty of more specialized fiction and fan fiction sites exist. Google is your friend!
But be aware of scams; they do exist. Furthermore, putting your work out there does not guarantee that you retain full rights to it. And this is despite the laws in your own country. In addition, understand there’s a lot of plagiarism and downright theft out there.
So remain as cautious as with any other information you put online.
I honestly cannot stress that last one enough.
Understand, too, that if you neurotic writers are going to submit to a traditional publisher, they often don’t want you to have posted your story elsewhere beforehand. Because this has to do with the full rights to your product.
Hence you might want to put out your smaller or less important works, and save your really big one, if you are ever planning to submit to a traditional publishing house.
Competitions
Yet another option is competitions. Here are some. Because the inspiration from this blog post came from learning that a friend had a story in an old (now offline) competition. The competition ran as a pure social media experiment.
Hence, while good storytelling and story-crafting matter, so does publicity.
Like with any other social media site, “likes”, comments and popularity all play a role. For my friend, and for others trying to make it, putting the link onto Facebook or X or Bluesky or the like is essential to getting the word out.
Even this blog post is helpful. FYI, and just for the record, this post is my own idea and she did not request or suggest it.
Let’s Head on Over to the Reader End of Things
The community of aspiring writers is, truly, a community. And that means give and take. But what kind of give and take? The kind that goes along with reviews and comments.
Because for those who are trying to write for a living, commenting and reviewing should be a part of that. Readily and cheerfully provide constructive criticism, if desired. Writers depend on your kind honesty!
Aspiring neurotic writers write for exposure. And often they get exposure from fellow aspirants. What better way to forge a sense of community than to read one another’s works, and comment thereon?
The Upshot of It All for Neurotic Writers Just Like Me (and Maybe Even You?)
For those of us neurotic writers who put it out there every day, who bare ourselves and our souls with prose or poetry, fiction or nonfiction, fan or wholly original, short story or multi-novel series, we all have a major issue in common – we want recognition.
We don’t even necessarily want to be famous, but we want to be the one at the fireside who spins a yarn as others sit, enraptured. And with social media, we hope, there just might be some people listening.
Want More About Social Media?
If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.
Content Strategy for the Web by Kristina Halvorson
Kristina Halvorson has really got something here.
Content Strategy for the Web is a short, snappy read that combines information about Content Strategy as a discipline with tips and tricks for throwing a lasso around your own company/site’s content.
Kristina Halvorson is essentially the doyenne of Content Strategy. Her main ideas:
You probably need less content and not more.
Figure out which content you’ve got and archive whatever isn’t working for you, e. g. fulfilling some sort of purpose. Good purposes include building trust and expertise, answering customer questions and facilitating sales.
Not such good purposes are things like get some content out there because we’re naked without it! Another not so great purpose is content on the site because the CEO wrote it but it’s not very good and/or it’s off-topic. Ouch.
Archive that Stuff!
For whatever currently published content that does not fulfill a good purpose, either archive it or get rid of it entirely. It does not help you, and it may very well harm your company.
With a website, this means unpublishing some posts and pages, and creating redirects.
Get Organized, Says Kristina Halvorson
Get someone in charge of content. Not surprisingly, a Content Strategist comes to mind but definitely get someone to steer the ship.
Listen to the customers and the company regarding content. The company may be sending out content that’s confusing to the users. The users may be asking for something that can’t quite work.
It may or may not be in the company’s best interests to fix either problem, but at least you’ll know what the issue is.
And start asking why content exists out there in the first place.
This process begins with a content audit. That is, know what you’ve got out there. Then talk to the users. And, once you finish these processes, you can start to think of a strategy.
Yes, it’s really that much time before actually creating any content. Why? Because doing the ramp-up now will save a lot of headaches later. Think it’s a bear to audit and check every single piece of content on your site now?
How are you going to feel about it next year, when there are, what, 100 to 300 more pieces of content to go through?
I bet it would thrill just about anyone to only have as much content to deal with as you have right now, at this very moment. So start swinging that lasso now. It’s time to audit.
And Now, How Does it All Shake Out?
I have to say, while I can see where Ms. Halvorson is coming from. Furthermore, there was also a large chunk of the book devoted to, essentially, justifying the Content Strategist’s existence.
And perhaps this is necessary with a new discipline – I don’t know. But it does make for an edge of defiance, e. g. this discipline is good enough!
It is. So don’t worry.
And, in 2025, content strategists are more respected and in demand than ever. But AI might be a bit of a threat. But we shall see….
Rating
Review: 4/5 stars.
Want More Book Reviews?
If my experiences with book reviews for social media resonate with you, then please be sure to check out my other book review blog posts.
Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy — Halvorson isn’t the Only One Out There!
What’s the rest of it? There are really only two areas that I haven’t delved into: Groups and Notes (and keep in mind, FB changes constantly, so these could go away).
Notes are kind of gone these days, but I am keeping this information for the sake of history, and because it may still be helpful in some fashion.
Groups
Groups: a lot more self-explanatory than you might expect.
They are, of course, a means for people to gather themselves together. Facebook is enormous and so, instead of looking through several million people to try to find someone who likes, say, Star Trek, you can hunt for a Star Trek group.
Join it and, voila! Instant collection of people with an interest similar to your own.
Joining in a group affords few obligations. Get invited to a group event? Well, it’s nice to RSVP, but not necessary. New discussion in the group? Well, it’s nice to participate, but you don’t need to. Add photos? Again, lovely, but no one’s holding a gun to your head.
Group Management
Managing a group differs a tad because it’s good to keep it lively. I’ve already talked a bit about groups before in this series, so I won’t repeat what I’ve said. However, mainly you want to keep discussions going (if any) and interest up.
Gathering an enormous number of fans (yes, I know they are called Likes now, but what’s the human term? Likers? That just sounds weird, Facebook) helps with that.
This helps because it’s a somewhat objective means of showing interest in your group or cause or company, but since there’s a proliferation of dual accounts, that’s not necessarily much of an achievement.
Plus, since it’s so easy to toss a Share or Like button on any site, and Liking is so easy, having a lot of fans often just means you got your group in front of a bunch of people who are fine with clicking on a Like button, and nothing more.
A group with 1,000 fans is not necessarily going to be easier to monetize than a group with only 100.
Notes
Notes became yet another means of getting across information. The main difference between them and the rest of Facebook’s discussions? The replies seem more like subordinate-appearing comments versus discussion replies.
Huh?
Yeah, it’s a difference without much of a real distinction.
The main usage I’ve seen for Notes consists of old-fashioned “getting to know you” kinds of notes. You know, the kind where you’re asked your favorite ice cream flavor or the name of your childhood pet.
I’ve been on the Internet for over a decade and a half and, frankly, I think I’ve seen all of these by now.
Plus, not for nothing, but those are the kinds of questions that companies use to to verify accounts. Don’t answer them.
The last bit about Facebook is its very ubiquity. One of the reasons why it is so successful is because it’s, well, so successful. E. g., a long time ago, it hit a tipping point and started to become famous for the sake of being famous.
Therefore, it got bigger pretty much just because it was already huge.
FB is a well-known worldwide phenomenon. Mentioning it is so obvious and simple that it practically isn’t product placement to talk about it any more.
This is much like mentioning a telephone in a movie isn’t really product placement to give a profit to Alexander Graham Bell‘s descendants.
See you online. And, yes, I will friend you if you like.
Want More About Facebook?
If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.
Podcasting can get you to a wider audience. It’s a different medium from what you might be used to. And it offers practice and the opportunity to polish some skills that you, the writer, might not have realized you needed, such as thinking on your feet and being an interview subject.
Alas, I currently no longer podcast. But these tips don’t go out of style.
Getting Started with Podcasting
What do you need for podcasting? A computer and a good mic. Anything else? Well, only if you want to get fancy.
The good news is that you have most of this stuff already. In fact, you don’t even need everything that’s in the image.
Computers
It doesn’t seem to matter too much which type of computer you use. You really just need an Internet connection. You will need some speed, so dispense with dial up if you’re still using it (someone out there is, right?). I would, though, recommend using an actual computer as opposed to a phone for podcasting, as the resultant file is going to be huge.
Microphones
Many people think of a studio-style mic when they think of podcasting. But the truth is, you don’t need to get quite so fancy. My own microphone is part of a headset. It works just fine and most importantly, the mouthpiece is adjustable. You want adjustability because, inevitably, you’re going to sneeze or cough, or the phone will ring or whatever.
In fact, my headset is for gaming. So, it’s light and portable and the sound is clear. All of these are good things. Really good things.
Software
To be able to talk to your fellow podcasters on your show, or to your guests, you’ll need some software. Essentially what you are looking for is chat. My team and I liked to use TeamSpeak. I imagine you could do as well with Yahoo! or Facebook chat. Just make sure that whatever you are using is private. Oh, and turn any sound notifications off.
If you’re going to put your podcast on YouTube (I think this is generally a good idea), you’ll need software for that, too. I use software that came from my school, Screencast-o-matic. The school also used TechSmith Relay but I still prefer Screencast-o-matic (now called ScreenPal). Either way, you want software which allows you to record a fairly long video without interruption.
You may not think that you need any sort of visual art software, but I beg to differ. At minimum, your podcast needs a logo or at least a slide that you can slap onto the front of your YouTube video. Photoshop or Gimp is ideal, but Paint or even Microsoft PowerPoint can do in a pinch.
Hell, I would rather use Canva in all honesty. You can make a rather nice-looking logo with their free setup.
Image Permissions
If you are going to use an image that you didn’t make, check the license! I like to use Wikimedia Commons as a lot of their images have open licenses or they just require an attribution and nothing more. But remember – just because an image exists online and you can right-click and save it, does not mean that you have permission to use it!
When in doubt, use one of your own images. I like to use scenery images if I don’t have a logo. Scenery can even be something really tiny, such as one flower bud.
Whatever image you use, make sure it’s clear. Something that’s fairly recognizable at thumbnail size is ideal.
For sound editing, the beauty of TeamSpeak is that it allows for sound recording. But you will still need to trim something or other. I have Audacity though I admit I don’t use it for much (I didn’t do the sound editing for our podcast). But Audacity is otherwise useful.
Practice
You should practice before you try to go anywhere with podcasting. It doesn’t need to be long or involved. Just, get to know the software. For example, TeamSpeak allows for a push to talk feature. Use it! This will help a lot when you are recording, as you need to consciously press a button for any sound to come out. Practice using this until it’s second nature.
Use Audacity, and record yourself saying something simple and scripted. It can be a nursery rhyme or the like. You don’t want to be doing this for more than a minute or so.
The idea here is to listen to playback. Can you be understood? Are you too breathy? Does your accent push through a bit too much? Do you talk too fast? Every single one of these issues can be fixed, including the accent.
Fix Your Audio
Generally, you will need to slow down and enunciate. This doesn’t mean that you can’t have fun, but at least in the beginning you’ll want to talk more slowly, in particular if you have a thick accent.
If you’re too breathy-sounding, try bringing the mic farther away from your mouth. As for outside noises, you’ll need to close windows and doors, put pets outside, and turn off fans and space heaters. Set your phone on mute.
When you work with co-hosts, practice with them at least once. Remember to not talk over them and, if you’re laughing at their jokes, you need to make sure that even your laughter is being recorded.
Hosts and Guests
Consider your subject and your potential audience. On the G & T Show, we talked about Star Trek and Star Trek Online. This included the novels and cosplay. We would also branch out to talk about other gaming and other science fiction. Having this broad a topic but with its own limitations made it fairly easy to come up with show ideas.
As for guests, our hosts networked at conventions, in the STO game, and on social media such as Facebook and Twitter.
A clear main subject is really a best practice, too, because it helps you define what you will and will not cover. And God does it ever help when you’re stumped for ideas.
Cohosts
A co-host is an extremely good idea, as otherwise you’re talking to yourself a lot. While you could carry a show by yourself, it’s a lot easier if you don’t have to. Three hosts tends to be a really good number, particularly if the third is not too active. You’ll quickly find your hosts unconsciously dividing into three groups:
1. The talker – this person won’t necessarily stay on topic all the time, but they can fill dead air.
2. The organizer – this person understands creating a theme and keeping the show on target. This person often remembers to thank the guests.
3. The utility infielder – this person can chime in and also cover if either of the first two cannot podcast. Along with the organizer, this person often performs research and gathers potential podcast material in advance.
And the truth is, you can be any of these people, and probably a different one, depending on the subject matter. And if you have only two people, then the utility infielder role will likely be split between the two of you.
Guests
As for guests, consider your circle, both online and off. You can podcast without guests, and you will most likely need to get a few shows under your belt before anyone will want to visit.
However, when you do get guests, the usual details apply, e. g. be polite, give them ample time to plug whatever they want to plug, and prepare questions for them in advance. If your guest writes, for example, you might want to talk about the themes in their book, where they get their inspiration, how long they’ve been writing, and how they first became published.
Think outside the box and consider guests a little removed from your basic subject. Hence if your subject is books and writing, why not have a cover artist on as a guest, or a professional editor? Maybe feature a literary agent or a representative from a publishing house.
Hell, when I did videos for school, I even talked to a copyright lawyer.
Podcasting Extras
At G & T we had a Streaming page and used a minicaster. This also included a hosted chat room – the show broadcasted live and the audience could listen and follow along in the chat room. This was not necessary, but it’s fun.
Blogging
We also blogged about the show, which meant that we took notes (in our case, the utility infielder did this).
The blog was a great place to get the URLs in that we may have talked about but our audience might not have gotten the first time we mentioned them. With the blog, we could just make clickable outbound links.
We also made sure that a player was embedded into the blog, so that a reader could listen to the show if they would prefer that.
This kind of bilateral cross-promotion, where the show supports the blog, and the blog supports the show, is a great strategy.
However, if I were doing it all again, I would seriously consider also adding a player embedded into a newsletter.
Podcasting and Distribution
We always uploaded our podcast to not only iTunes, but also MixCloud and YouTube. These spread our broadcast even further. We used a regular logo card as the image accompanying our YouTube videos.
For special interviews, we made different images, usually with our guest’s provided headshot.
To introduce new segments, we used bumpers. These are just short (less than half a minute long) introductions to various segments (e. g. Star Trek News).
Ours consisted of our utility infielder’s niece giving the title of the segment and then some introductory music that we had permission to use (always get permission or make sure that music is public domain!).
Bumpers help because they provide a smooth transition between segments and they can cover up any ragged transitions. We spliced these into the completed file.
Our announcer girl also recorded our intro and our credits portion (with music we could use), so we added these as a part of post-production. Again, these provided recognizable transitions for our audience.
Promotions and Podcasting
We promoted our show on social media, with mainly our YouTube, Facebook, and Twitter accounts. We also had Tumblr, and Pinterest accounts but use them less.
Our main promotions came from YouTube, Facebook, and Twitter. We also promoted at conventions, including a table at Star Trek Las Vegas for a few years.
Why Not Podcasting?
So what are you waiting for? Why not give podcasting a try?
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