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Author: Janet Gershen-Siegel

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Swag for Independent Writers

Published by Janet Gershen-Siegel on September 17, 2020

Ah, Swag

Do you like swag?

So, swag is necessary when you go on the road. Work a convention at a dealer’s table, or get your book into a library, and you may need a little extra something to give away. Hence here are a few choices.

Bookmarks, a Very Common Form of Swag

Maybe the best and closest kind of giveaway item is the humble bookmark. In one sense, it’s perfect because it relates directly to books and reading. And you can spend as much or as little as you like. Plus maybe you only want something straightforward, perhaps a section of your cover, often printed on one side on heavy cardboard stock. And that’s great!

Because you’ve got some real estate, consider some additions, such as your website or even a QR code for a discount off one of your books. However, I suggest leaving one side blank for notes. While that’s not strictly necessarily, it may end up cheaper for you, not to mention it having an actual purpose.

Bookmarks are particularly useful because not only can you put them in your own books, you can put them in library or bookstore books. Yes, they might be removed and discarded. However, you need to consider that these are loss leaders; you need to be ready to lose some cash on these.

Business Cards

These seem hit or miss. If you go to conventions and run a table or booth, you will need cards. And again, try to keep the back blank. Pro tip: use matte. Shiny card stock costs more and it makes it harder to write on the card. Because you want people writing on your cards. Oh, and don’t be stingy with them. Give them away. Meet someone? Give them a card. Someone stops by your table? Give them a card. Like bookmarks, these will be discarded by a lot of people. Accept that as a cost of doing business.

Tee Shirts

These can work really well if you have a fantastic and memorable cover design, or a great catch phrase. Imagine a tee shirt which has your cover on the front and your catch phrase on the back. You can make people into walking billboards this way. Be ready to give a lot of these away, and maybe even use them as contest prizes. Most people will not purchase these unless you become really famous. Again, this is a cost of doing business.

Toys and Action Figures

Funko Pops lets you design your own male and female characters. But volume is an issue here. And so is the startup cost. The blank figures in that link are almost $10 apiece. Hence a large run of these may not be in the cards – so take advantage of their rareness and play on the scarcity aspect when giving these away or selling them.

For other types of action figures, look at prices and consider what you want to settle with. If the figure doesn’t end up looking a lot like you, how will that make you feel? If the answer is ‘terrible, of course’, then you might want to do something else with your swag budget.

Swag: Some Takeaways

Giving away swag may seem counterintuitive. After all, you want to make money, rather than spend it. But if you are new on the scene, it can be a great way to get noticed and show how you’re different from all the rest.

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Community Management – Collection of Users to True Community

Community Management, Scale. Freshening, Get Together, Love, Small Things, Without Management, True Community, Party Started, Terrible Netizen, Snakes, Circle Game, Look, Netizen, Corralling, Wandering off Topic, Facebook versus Forums, Superstar Users, Analytics, Community Roundtable, Community Management Haikus, Life of a Community Manager, Social Media Job Descriptions, Superstar Users, Community Roundtable 2010

Community Management – Collection of Users to True Community

Published by Janet Gershen-Siegel on September 10, 2020

Going From a Collection of Users to a True Community

What is a True Community?

I’ve written at least seven obituaries.

That is, perhaps, an odd thing to confess. But when Jill, Kevin, Paul, Joanne, Olen, Joan, and Mary all passed on, it was up to me to write something, to not only commemorate their lives, but to try to help comfort a grieving community.

I am not saying you will write as many, or even if you will ever write even one. And I certainly hope you will never have to, as they can be gut-wrenching. But it was with the first one – Mary’s – that it became manifest (if it was not already self-evident) that, to paraphrase the old Brady Bunch theme, this group had somehow formed a family.

How Can This Happen to Your True Community (Without the Tragic Part)?

But no one has to cross over to the other side in order for your collection of users to coalesce into a Community with a capital C. The secret is very simple, although many companies don’t want to hear it: it’s going off-topic.

Let us assume, for example, that your community is a corporate-run one. And the product is a soft drink. Corporate tells you to stay on topic, on message. However, your users are saying something very different.

For it is easy, as you’re talking about the soft drink, to slide into discussing foods eaten with it (frankly, for such a community you’d almost have to go off-topic. Nobody but a truly dedicated corporate marketer can talk about a soft drink 24/7). Food slides into a discussion of recipes. Recipes turn into a talk about entertaining. And then suddenly you’re off to the races and talking about family relationships.

Corporate tries to pull you back on topic. Yet your users pull the true community ever further away. And they pinball from family relationships to dating, raising children, and elder care, if you let them.

The Community Manager’s Role

Here is where you, as the Community Manager, can talk to Corporate and forge a compromise. Corporate needs for people to talk about the product, tout it, and virally promote it. And they need people to make well-ranked (on Google) topics about it. Corporate may also realize that they need to hear the bad news about the product as well. The users need to talk.

So make a compromise. Create an off-topic area and move all off-message topics there. And be fairly loose with your definition of what’s on topic. In our soft drink example, the recipes topics, even if they don’t use the product as an ingredient, are still close enough so you can consider them on topic.

Also, don’t be surprised if the corollary is true. Hence topics that begin on message veer off it, even by the time of the first responsive post. That’s okay. Those topics should still be considered to be on message. Because Google is far more concerned with a forum topic’s title and initial post than with its tenth response.

The Benefits of the Off-Topic Section

Don’t be shocked if your off-topic section becomes a large one. And recognize that you and your Moderating staff (if you have one) may need to make on message topics in order to continue creating germane content. But your true community will be talking and the site will be a lively one.

It’s a party that’s going nonstop, your users will stick around and from this you can build a marketing database. And that is one of the standard corporate aims behind creating a community in the first place.

So when your users start talking about life events, such as births, school, divorce, moving, jobs, marriage, children and, yes, deaths, it matters. And when they start supporting each other through each of these phases, it marks a bright line distinction between a haphazard agglomeration of users and a true team of like-minded individuals.

Finally, that team, that family, that army, is what being in a true community is really all about.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other articles about how online communities work.

Community Management Tidbits

• A Day in the Life of a Community Manager
† Analytics
• From Small Things
† Get Together
• Going From a Collection of Users to a True Community
† Handling Yourself as a Good Netizen
• Let’s Get this Party Started
† Look at Me!
• Risks of a Community Without Management
† Snakes in the Garden
• Superstar Users
† The Circle Game
• Wandering off Topic

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Community Management – From Small Things

Published by Janet Gershen-Siegel on September 3, 2020

Community Management Tidbits – From Small Things

What kind of small things? Small forums!

Every forum starts out small. Getting started is one thing. How do you get big?

The secrets to getting big go hand in hand with those for getting started: Search Engine Optimization and content.

Small Things Like SEO

Let’s start with SEO. If you haven’t checked your keywords in three months, check them now. Compare to your competitors, and check Google Adwords. Consider changing up your keywords for a while and see if you can draw more traffic.

The basic principles of offsite SEO apply: get your site listed on other sites which are more popular. Also, consider article marketing (if appropriate) and guest blogging. Perhaps some of your best content can be repurposed as articles or blog entries.

Ask the creator(s) of that content for their permission (even if your Terms of Service say that you own all posts, this is courteous) and update and repackage the content. Articles are a great way to generate interest in your site so long as you add your URL into the “About the Author” section.

And make it clear that you allow reprint rights only so long as the article remains completely intact, including the aforementioned “About the Author” section.

Blogging

One good blog deserves another. If you want to see if your better content can go on others’ blogs, why not create your own site blog? So at the absolute minimum, you can use it to inform your users of site changes and planned outages. But you can use it for a whole lot more.

Because you can showcase and expand better content, announce contests and promotions, and keep important site information front and center. Plus, if you add a blog, you can again make the rounds of basic social media bookmarking sites like Reddit.

Add an RSS feed if you have not already. You can feed it into Twitter and Facebook using a promotional site like HootSuite.

Facebook

Create a Facebook fan page and, at minimum, populate it with the RSS feed. And also use it to assure users if your site goes down, particularly for unexpected outages. Because such an outage can make some users nervous. So, Facebook (and Twitter, too) can be a means by which you reassure them.

Small Things About Site Redesign

Another area where you might be able to better grow your user base is with some site redesign. Be careful with this as a community can often take (frequently somewhat unfounded) proprietary interest in the site’s look and feel.

One way you can ease users into a change is by telling them (don’t ask for permission) that you’re going to be testing some site changes. Consider using A/B testing and compare a few different versions and see which one works better.

Simplified Registration

Consider simplifying your registration process, if you can, and embrace user-centered design. You still want to use a captcha code and you still want to have your members sign up with a real, usable email address.

But look at your process and see if there are any unnecessary hurdles. Are you asking for something like a potential user’s middle name or home city? Isn’t that kind of useless (and many users would feel that the home city information would be excessively intrusive)? Jettison the question and your registrations might increase.

Since you’re tinkering with the signup process and not the overall look and feel of the site, your regular membership might not take so much of a proprietary interest. They might not even notice.

Analysis

Check your metrics. Small things on a daily basis are not going to matter too much. But if you’ve got a continuing decline over time, or if membership is staying the same and not really increasing much, you may need to take action.

To grow your site, you need to continue to promote fundamental principles: improve your site design and test it; take care to add and promote good, keyword-rich content; and continue good onsite and offsite SEO practices. And be patient as small things become bigger ones. Most communities weren’t built in a day.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other articles about how online communities work.

Community Management Tidbits

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The Best Lengths for Social Media Posts and More

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The Best Lengths for Social Media Posts and More

Published by Janet Gershen-Siegel on September 1, 2020

What Are The Best Lengths for Social Media Posts?

Best Lengths for social posts can seem elusive. What’s right? Does it ever change?

The fine folks at Buffer and, in particular, Kevan Lee, have done it again and have everything you always wanted to know about social post lengths but were afraid to ask.

In my travels online, I have seen blog posts that were under 50 words long. I have seen blog posts that were a good 10,000 words long. Tweets, of course, are limited. But there have been plenty of Pinterest pins with just an image and nothing else. Or they’ve got enough verbiage behind them to seemingly rival War and Peace. So, what’s ideal? Is there any science behind it?

Blogs

How long should blog posts be? Buffer likes blog post titles to be six words long (oops, this blog post’s title is too long). Interestingly enough, the blog post where I got the inspiration for this blog post from also has a title that is too long.

Sometimes, six words is just not long enough.

Thanks to Buffer for this graphic.

Interestingly enough, Buffer said blog posts are best at 1,600 words in length.

However, Yoast (the fine makers of an SEO plugin I use for my own blog posting–as do many other people!) provides good SEO credit for blog posts that are at least 300 words in length.

The two are not necessarily mutually exclusive, but one thing is for sure – those fifty-word blog posts just plain are not long enough.

Facebook

How big should a Facebook post be? Buffer said forty characters.

Keep it short, snappy, and to the point. According to Lee, Facebook posts that exceed forty characters degrade in engagement as they get longer.

Not to put too fine a point on it, but that 700-word screed you wrote? Better make that a blog post instead and just link to it. But if you put the whole thing on Facebook, people will scroll right on by. Yes, even if you add an image.

Here’s a trick to get around the forty-character wall – links show the title and some text, and you can always change these.

Or add an image with some text. But don’t go nuts! It is very, very easy to hit and exceed critical mass.

Best Lengths for LinkedIn Posts

How long should a LinkedIn post be? Buffer clocks in at twenty-five words, based upon clickthrough data.

How large should a Pinterest image be?

Buffer’s got you covered – 735px x 1102px. These taller pins seem to stand out more, and are therefore shared more often.

Best Lengths for Twitter Posts

How long should an effective Tweet be? Buffer said to limit it to 71 – 100 characters, in order to provide some space for people to comment before sending out a modified tweet (MT).

So keep hashtags at six characters for maximal impact. Yes, we all know that people sometimes use hashtags as a bit of wry commentary.

Tumblr in particular seems to inspire hashtags like #DudeLooksLikeALady (and not just for fans of Aerosmith). Excessive hashtagging is one of the characteristics of Instagram. However, the best length hashtag on Twitter has six characters.

Best Lengths for Posts: Takeaways

TL; DR – Check out the chart, and the cited article, for more information. The research on best lengths for posts is sound, and fascinating, and the article was a hell of a find.

Is it still relevant, years later? Eh, kind of. You make the call, sports fans.

The best lengths for social media posts keep changing. But there’s one constant in life—cut to the chase!

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Conquer Your Fears and Get Together

Yes, you can—and should — get together! Life online is all well and good. Many of us spend large chunks of our time connected, whether that is via a desktop PC, a smartphone, a laptop, or a tablet. Newer technologies will, undoubtedly, make it even easier to get and stay connected.

But sometimes you’ve just got to say: Stop the Internet, I want to get off!

Of course you go offline every night for bed (er, you do, don’t you?), at the absolute minimum. But there’s more to it than that.

When your community has been around for a significant period of time (say, a year), your users are going to, naturally, be curious about meeting one another. In person. With no screens dividing them.

And this is excellent. It is a sign of the community jelling. You should encourage this. Or, if you like, you can even suggest a meeting yourself.

I mean, why the hell not?

Informal Gatherings

For informal gatherings, there is little, if anything, that you need to do. If you can attend, great! And if you can’t, ask people to take pictures. However, remind your users they should get permission before they take any photographs and post them online.

Furthermore, if there will be minors present, emphasize that photographs of them really should not appear online. Be prepared, if the child’s parents ask, to remove such photographs if they end up on your site. But that’s about it.

Formal Gatherings

Formal gatherings allow for a lot more dazzle. A get together can be as expensive or cheap as you like. Your attendees might wish to reserve a block of hotel rooms, or even a hall. Or you might just need to make reservations at a restaurant.

Or you could think outside the restaurant, and consider a visit to a museum, historical attraction or nature preserve. Your group might enjoy attending, say, a minor league baseball game (it’s often a nominal fee to get your site or company mentioned on the scoreboard or over the public address system. Usually this takes the form of a charitable donation).

Or your users might even enjoy a potluck, or a cruise, or a bowling tournament for fun. They might like to run a 5K race (or just watch) or even attend lectures or form a book group. And they might even enjoy helping to build a house for charity or volunteer at a soup kitchen for the day. The only limits are your imagination and the focus of your community.

Because a forum devoted to young mothers, for example, might enjoy a gathering where they can bring their children. Whereas a board focusing on a hip hop artist might prefer attending a concert.

Get Together Swag

For a gathering (in particular, for one specifically planned and sanctioned by you), it’s nice to bring swag. That is, forum- or company-specific merchandise. Make it free for the taking! Hats, tee shirts, frisbees, key chains, whatever you like.

The young mothers’ forum might like diaper bags or onesies. That hip hop forum might like licensed mix CDs, or special music that they can download.

Just give them the URL and a key or password, so they can get it exclusively, at least to start. And, it’s not a problem if people begin to share the URL and the password. Because you want them to do this.

Gatherings are fun. It’s enjoyable to finally see and get together with people you only know from online. Once you’ve heard their voices and seen their mannerisms in the flesh, you’ll never read their posts the same way again.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other articles about how online communities work.

Community Management Tidbits

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Cognitive Surplus by Clay Shirky, A Book Review

Book Reviews, Killer UX Design, Content Nation by John Blossom, SEO Made Simple, Lee Odden, Dave Kerpen, Liana Evans, dummies, cluetrain manifesto, shama hyder kabadi, Numerati, Guerilla Marketing, White Space, Clay Shirky, Trust Agents, Kristina Halvorson, Stephen King, Zen, William Zinsser, Drupal for Dummies, Executive, XHTML, Communicating Design, Joshua Porter, Strategic Planning, Google Advertising Tools, Web Analytics, Right Hook, David Meerman Scott, web analytics, Revved Up, robot building, Charlene Li, Josh Bernoff, style guide, elements,

Cognitive Surplus by Clay Shirky, A Book Review

Published by Janet Gershen-Siegel on August 4, 2020

Let’s Look at Cognitive Surplus by Clay Shirky

Clay Shirky really has something here. Because I have to say, I just plain love this book. I am a fan! In addition, this book ended up tying with Groundswell for being my favorite of the six books that we were assigned to read in my first Quinnipiac University social media class, Social Media Platforms (ICM 522).

At the time, I started classes thinking I would only get a certification and nothing more. However, I ended up staying long enough to get my Master’s of Science in Communications in Interactive Media (social media). And a part of that decision can be traced directly back to reading this particular work.

Philosophy To Go

Furthermore, I really liked the philosophical and sociological aspects of his work. Essentially, what he ended up saying was – society is changing. It’s not just the Internet; it is happening to humans ourselves. We are in the process of becoming new, and different. Hence there is a seismic shift going on, in our society.

Of course, that is likely to just be the wealthiest slice of society. Because heartbreakingly poor people in Third World countries simply aren’t going to be adding to online or offline content any time soon. Or, if they are, it is far more likely to consist of content that is survival-based.

Hence this would be items for sale, rather than the products of truly creative pursuits. But the internet is also one, big, giant marketplace. And those contributions are just as valuable.

Clay Shirky on Amateurs vs. Professionals

In addition, I really love what he had to say about amateur participation. Because in Chapter 5, on page 154, Shirky persuasively writes:

“As more people come to expect that amateur participation is always an option, those expectations can change the culture.”

So, here’s to amateur participation. Because it is here to stay and I suspect it will never, truly go away.

Ten Years Later, What Do I Think?

I think what Shirky has to say is still useful. However, one piece of social media has a use case which he did not think of when he wrote the book. I am talking about people who do not own a tablet or a personal computer or a laptop. They don’t even own an e-reader. But they do own a smartphone.

There are great swathes of people, particularly in Asia and Africa, who consume social media only one way—via mobile.

Amateur participation is happening on ever smaller screens. And mobile users move quickly! If you don’t grab them in the first few seconds, guess what? They’ll swipe left.

I think my rating right now would be 4 1/2 stars. But that’s not really the fault of Clay Shirky. And, if he updates this seminal work to include more mobile-only users, then my rating would go right back up to 5 stars.

Rating

Review: 5/5 stars.

Want More Book Reviews?

If my experiences with book reviews for social media resonate with you, then check out my other book review articles.

Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy

• Avinash Kaushik’s Web Analytics 2.0, a Book Review
† The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review
• Cognitive Surplus by Clay Shirky, A Book Review
† Content Nation by John Blossom, A Book Review
• Content Strategy for the Web by Kristina Halvorson, a Book Review
† Google Advertising Tools by Harold Davis, a Book Review
• Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review
† Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

• Likeable Social Media by Dave Kerpen
† Michael Fleischner’s SEO Made Simple, a Book Review
• The New Rules of Marketing & PR by David Meerman Scott, A Book Review
† The Numerati by Stephen Baker, a Book Review
• Optimize by Lee Odden, A Book Review
† Social Media Marketing by Liana Evans, A Book Review
• Trust Agents by Chris Brogan and Julien Smith, a Book Review
† White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review
• The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

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… And Facebook for All – Your Home Page

Published by Janet Gershen-Siegel on July 16, 2020

Life, Liberty … And Facebook for All – Your Home Page

Your home page is vital. Log into Facebook, and it’s the first thing you see. It’s your Home Page. So here’s what’s in it. You can divide it into what look like columns.

NOTE: Facebook constantly A/B tests. Features move around, change, are renamed and resized, or disappear all the time. These are rolled out in stages; your neighbor may have a different-looking Home Page from yours. And this is 100% normal.

Home Page Links

So first of all, column one (left side, top):

• News Feed
† Messenger
• Watch
† Marketplace

Then shortcuts; this is a section you add to or subtract from.

Then …

• Explore
† Pages
• Groups
† Events
• Fundraisers
† Games etc.

Your Feed

Then column two (center):

• Status messages on friends’ pages
† Other friend activities
• Anything your friends or the pages you follow are sharing

Column Three

Then column three (right, top):

† Events
• Friends’ Birthdays
† Marketplace
• Groups You Might Like
† People You May Know
• Targeted Advertisements
† A list of friends available on chat (at the bottom)

Let’s start with Column One:

Groups

So this is a list of the groups you have joined.

Pages

These are pages you are following.

Friends

So pretty obviously, this is a way to access your entire list of friends.

Create Group

So you can create groups for any reason. And this includes to support a beloved entertainment figure, promote your business or just complain about people wearing Crocs. So I’ll get into the specifics later.

Games

These will rotate as you access more games, depending upon recency.

Status Messages on Friends’ Pages

So this is the actual News Feed itself. And you can comment on others’ statuses (statii?) or posted links.

Your Home Page Still Shows Other Friend Activities

First of all, you are served everyone’s activities. Facebook can be a tsunami of data. However, a lot is aggregated; you are usually shown that six people joined a group, rather than separate messages on all half-dozen.

Events

So if you’ve got upcoming events and you haven’t RSVP’d, they’ll show up here, but you can jettison them by clicking the x on the right side. Note that you’ll be invited to all sorts of stuff, including sponsored activities and openings by commercial ventures. And RSVP’ing is not strictly necessary. However, as an event organizer, I have to say it’s appreciated so as to at least get a handle on headcount (and know who not to expect).

You need not RSVP for commercial store openings or whatnot.

Friends’ Birthdays

Whether they’ve made the year apparent is their own business. But if they’ve got the month and day up on Facebook, birthdays will show up here. And of course you’re under no obligation to wish people a Happy Birthday, but it is kind of nice.

People You May Know

So this is based upon some sort of an algorithm whereby Facebook looks at things like your current friends list, their friends, your location and possibly also your school(s) and workplace(s). However, I don’t believe the latter are included at this time. So if you have any mutual friends, Facebook lists them as well.

Facebook does not always get this right, or it gets it wrong in interesting ways, e. g. Facebook says I “may know” the spouse of someone I attended High School with. Well, unless I went to High School with the spouse (over 30 years ago), then there isn’t much of a likelihood there.

Hence there are times when this list is bewildering. Hey, Facebook is doing the best it can.

Targeted Advertisements on Your Home Page

Well, they’re as targeted as Facebook can make them. This apparently has a basis in your click activity, your likes, your friends’ likes and whenever you click on an ad to get rid of it. Again, sometimes Facebook can get this wrong in rather spectacular ways; for example, when I wrote this post originally, it showed me an ad for Toyota. And I have neither owned nor contemplated owning one, ever.

Your Home Page has a List of Friends Available on Chat

It should go without saying that you should never click on links from chatters you don’t know well. And you’re under no obligation whatsoever to answer anyone’s instigated chat.

So a big part of the Facebook experience is not only playing games but also sharing them with others, or sharing status or links. The way you see and can participate in this sharing is via your Home Page. It is, essentially, a bulletin board between you and your pals. But keep your own wall the way you want it. If you don’t want people to swear or argue politics, etc., that is 100% within your rights.

Want More About Facebook?

If my experiences with Facebook resonate with you, then check out my other articles about the largest social network on the planet, by far.

… And Facebook for All

• Demystifying Facebook
† Creating a Facebook page
• Working with a Facebook Page
† … And Facebook for All — Your Profile Page, Part I
• … Your Profile Page, Part II
† Home Page
• … Company Pages
† Offsite Sharing
• All Your Account Settings
† … And Facebook for All
• All the Rest of It
† Advertising on Facebook
• Facebook versus Forums

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… And Facebook for All – Your Profile Page Part I

Published by Janet Gershen-Siegel on July 14, 2020

Life, Liberty … And Facebook for All – Your Profile Page Part I

Let’s look at your profile page part 1.

If you’re a member of Facebook, you’ve seen it dozens, if not hundreds, of times – it’s your Profile Page.

There is also a Home Page, but I’ll cover that in some other segment. But right now, let’s just concentrate on your Profile. Here’s mine.

Keep in mind, FB changes things up constantly. The largest beta tester the world has ever seen will never sit still.

Profile Page Part 1: Basics

So at minimum, the Profile page consists of the following:

• Wall
† Info and,
• Photos

And it also contains:

† A space for your profile picture
• Information on any mutual friends you might share with anyone peeking at your profile
† A small subgroup of your friends
• Your Likes
† and Your Photos
• Your Links
† A share button, and,
• On the right side, there are advertisements

NOTE: Facebook is the biggest A/B tester on the planet. They constantly move things around in order to try for an improved user experience. Hence this means you may see buttons moved, resized, renamed, or even eliminated.

And it also means your neighbor might see an entirely different configuration.

Let’s start with the tabs.

Wall

Up at the top, you can put in your status. There doesn’t seem to be a true limit to how long a status message can be, but after a few lines, it’s excessive.

People put all sorts of nonsense in here – including not only statements of their adoration for celebrities but also mundane minutiae such as the scintillating fact that they’re about to go pick up the dry cleaning.

If you want to use Facebook at all for your business, your status messages should really be short, somewhat on point and inoffensive. This is also true if you are looking for work and are not using Facebook for any of that – potential employers are watching!

Below is the wall itself, where friends can post replies to your status (they can also reply directly to the status), send you greetings, send you game requests, etc.

You can always delete or hide these messages, which can be a good idea if they are becoming something you’d rather not share with others.

People routinely answer all sorts of dumb questions about me (e. g. Do you think Janet Gershen-Siegel has kissed a boy? Gee, I’ve been married since 1992. You make the call, sports fans.) and I usually just hide or delete those.

You can also hide notifications from various applications so, if everyone you know is playing something like Farmville, and you don’t care about it, right-click on any Farmville notification and select the hide Farmville notifications button.

However, be aware that there are any number of similar or satellite applications (gifts, new gifts or whatever), so you may be doing a rather similar task more than once. Still, understand that you don’t need to ask people to stop sending you requests. Just block the app.

Info

You can add any number of tidbits here. At minimum, you should at least list your marital/dating status, your birth date (the year is optional) and your current city and/or home town.

This will draw people in and make it easier for them to find you, particularly if you have a rather common name.

You want friends and business associates to figure out that they want you, the Mary Lou in Hicksville, New York, versus the Mary Lou in Mars, Pennsylvania.

Marital status isn’t strictly necessary (and I’ve found it doesn’t stop guys from sometimes hitting on me – eek), but I personally think it’s a nice thing to include.

However, of course, no one can force you to do this and naturally it is illegal in the United States for a potential employer to demand this information.

Birth date is kind of nice to have, partly as an identifier and partly to give another piece of information out that’s just pleasant to see. It’s a minor revelation (particularly if you only give out the month and day) and is essentially harmless.

And an American employer cannot legally ask for the year. However, employees do have to be of a certain age in order to work full-time at all.

Still, if you get that far along in a job application, an employer won’t use Facebook to confirm your age – the employer will instead use official governmental records like your birth certificate for that.

Adding your birth date also means the inevitable onslaught of Facebook birthday greetings.

Biography

Biography is optional and, if you use Facebook for business, keep it short, on point and inoffensive. Work history is also not necessary but it can be helpful if you need for people to find you.

Are you the Mary Lou in Hicksville who worked at AIG, or at the Dairy Queen? Plus, that can add to the networking vibe but keep in mind that Facebook for networking remains a poor substitute for LinkedIn.

Educational information also helps to identify you. Graduation years are not necessary. Likes and interests will show up in part by your typing in here and also by you “liking” various pages.

Keep in mind that this can be found, so “liking” a page with a profane name is going to be something that can be picked up by potential employers and clients.

Profile Page Part 1: Photos

These are pretty self-explanatory. Any photographs that you’re tagged in them will show up here. You can collect photos into albums, of course. Also, if a photograph is unflattering, compromising or just plain not of you, you can always untag yourself.

Before my parents left Facebook, I was sometimes tagged on my mother’s photos so I could find them. I don’t mind this. My profile has enough photographs of me that it’s obvious I’m not her.

But you might mind this. So, if it happens, talk to whoever’s doing this. There are other ways of sharing photographs and albums which might suit your needs better.

Want More About Facebook?

If my experiences with Facebook resonate with you, then check out my other articles about the largest social network on the planet, by far.

… And Facebook for All

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Writing Progress Report – Second Quarter 2020

Writing Progress Reports, First Quarter 2018, Second Quarter 2018, Third Quarter 2018, Fourth Quarter 2018, First Quarter 2019, Second Quarter 2019, Third Quarter 2019, Fourth Quarter 2019, First Quarter 2020, Second Quarter 2020, Third Quarter 2020, Fourth Quarter 2020, First Quarter 2021, Second Quarter 2021, Third Quarter 2021, Fourth Quarter 2021, First Quarter 2022, Second Quarter 2022, Third Quarter 2022, Fourth Quarter 2022, First Quarter 2023, Second Quarter 2023, Third Quarter 2023, Fourth Quarter 2023, First Quarter 2024, Second Quarter 2024, Third Quarter 2024, Fourth Quarter 2024, Writing Progress Reports Hub, First Quarter 2024, Second Quarter 2024, Third Quarter 2024, Fourth Quarter 2024, First Quarter 2025, Second Quarter 2025, Third Quarter 2025, Fourth Quarter 2025

Writing Progress Report – Second Quarter 2020

Published by Janet Gershen-Siegel on June 30, 2020

Progress Report – Second Quarter 2020

How was second quarter 2020? It was dominated by COVID-19 and our country’s conversation about race; that’s how it was. So I spent second quarter 2020 hunkered down. And working! There is so much out there on small business recovery. And man oh man, is it ever confusing.

Second Quarter 2020 Posted Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them.

Then on Wattpad I finished posting fan fiction as I am not posting wholly original work there these days. That is, unless it’s for the WattNaNo profile. The only exception is anything which went through a ton of querying but never got anywhere.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

• Dinosaurs – 29 reads, 9 comments
† How to NaNoWriMo – 18,579 reads, 231 comments
• My Favorite Things (like kibble) – 972 reads, 133 comments
† Revved Up – 59,252 reads, 530 comments
• Side By Side – 9 reads, 0 comments
† Social Media Guide for Wattpad – 13,479 reads, 590 comments
• The Canadian Caper – 473 reads, 37 comments
† The Dish – 250 reads, 24 comments
• There is a Road – 188 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 1,814 reads, 45 comments
• WattNaNo’s Top Picks 2019 – 1,124 reads, 7 comments
† What Now? – 1,949 reads, 48 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

Almost Shipwrecked, a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story published in Mythic Magazine.

Killing Us Softly, a short story published in Corner Bar Magazine.

WIP Corner

So, my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it’s all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. But then what?

Time Addicts – No One is Safe – so this one is all about what happens in the future when time travel becomes possible via narcotic.

Prep Work

So, currently, my intention, for this year’s NaNoWriMo, is that I am writing the second novel in the Time Addicts/Obolonks universe. But I need to iron out the plot! So a lot of this year will be spent on that. This one will be called Time Addicts – Nothing is Permanent.

Second Quarter 2020 Queries and Submissions

So, here’s how that’s been going during second quarter 2020.

In Progress

As of second quarter 2020, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

† A Kitten – Zooscape
• Blue Card – Salvage
† Darkness into Light – Corner Bar Magazine
• Gentrification – Minola Review
† I Used to Be Happy – Whiskey Island Magazine
• Justice – Protean
† None of This is Real – Journey Into…
• Soul Rentals ‘R’ Us – Pif Magazine
† The Guitarist – Gemini Magazine, The New Southern Fugitives
• The Student – Daily Science Fiction
† Who Do We Blame for This? – Short Story.me

All Other Statuses

So, be sure to see the Stats section for some details on any query statuses for second quarter 2020 which were not in progress.

Stats

So, in 2018, my querying stats were:

68 submissions of 19 stories

† Acceptances: 4, 5.88%
• In Progress-Under Consideration: 3, 4.41% (so these don’t seem to have panned out)
† In Progress: 10, 14.71%
• Rejected-Personal: 14, 20.59%
† Rejected-Form: 24, 35.29%
• Ghosted: 13 (so these were submissions where I never found out what happened), 19.12%

So, in 2019 my querying stats were:

23 submissions of 11 stories (so 6 submissions carry over from 2018)

† Acceptances: 4, 17.39%
• In Progress: 11 (so this includes 2 holdovers from 2018), 47.83%
† Rejected-Personal: 4, 17.39%
• Rejected-Form: 3, 13.04%
† Ghosted: 1 (so these are submissions where I never found out what happened), 4.35%

2020 Stats

So, in 2020 my querying stats so far are:

24 submissions of 12 stories (so 9 submissions carry over from 2019)

† Acceptances: 1, 4.17%
• In Progress: 11, 45.83%
† Rejected-Personal: 7, 29.17%
• Rejected-Form: 1, 4.17%
† Ghosted: 4 (so these are submissions where I never found out what happened), 16.67%

It can be pretty discouraging and hard to go on when nothing new comes up which is positive. It was a huge lift when Killing Us Softly got an acceptance!

Second Quarter 2020 Productivity Killers

So it’s work, and the whole social distancing thing, what else? Plus the country is in the midst of an upheaval over race. It’s .. a lot.

I am working on a ton of things and since that is also writing, it can sometimes burn me out. Because second quarter 2020 will not be the end of that!

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Writing Progress Report – First Quarter 2020

Published by Janet Gershen-Siegel on March 31, 2020

Progress Report – First Quarter 2020

How great was first quarter 2020? So I spent first quarter 2020 finishing up my 2019 NaNoWriMo novel. In February, I started to edit that same novel. This also meant starting to outline that novel’s sequel. I will be writing it for 2020 NaNoWriMo. So how awesome was that?

First Quarter 2020 Posted Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them.

Then on Wattpad I posted on the WattNaNo profile and nowhere else.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

• Dinosaurs – 323 reads, 9 comments
† How to NaNoWriMo – 22,775 reads, 308 comments
• My Favorite Things (like kibble) – 972 reads, 133 comments
† Revved Up – 59,320 reads, 530 comments
• Side By Side – 10 reads, 0 comments
† Social Media Guide for Wattpad – 14, 070 reads, 591 comments
• The Canadian Caper – 485 reads, 37 comments
† The Dish – 250 reads, 24 comments
• There is a Road – 189 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 1,855 reads, 45 comments
• WattNaNo’s Top Picks 2019 – 1,551 reads, 10 comments
† What Now? – 2,471 reads, 104 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

A True Believer in Skepticism, to be published in Mythic Magazine.

Almost Shipwrecked, a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story published in Mythic Magazine.

Killing Us Softly, a short story published in Corner Bar Magazine.

Darkness into Light, a short story published in Corner Bar Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it’s all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. But then what?

Time Addicts – No One is Safe – so this one is all about what happens in the future when time travel becomes possible via narcotic.

Time Addicts – Nothing is Permanent – this is the second in this trilogy. What happens when time is tampered with and manipulated in all sorts of ways? It’s the ultimate in gaslighting, for one thing.

Time Addicts – Everything is Up For Grabs – coming in November 2021!

Prep Work

So, currently, my intention, for this year’s NaNoWriMo, is that I am writing the third novel in the Time Addicts/Obolonks universe. But I need to iron out the plot! So, a lot of this year has been spent on that. I have called this one Time Addicts – Everything is Up for Grabs.

First Quarter 2020 Queries and Submissions

So here’s how that’s been going during second quarter 2021.

In Progress

As of second quarter 2021, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

• I Used to Be Happy – Gemini Magazine
† Justice – Adbusters
• Mettle – RAB
† Soul Rentals ‘R’ Us – A Thousand One Stories
• Who Do We Blame for This? – Sonder Review

All Other Statuses

So, be sure to see the Stats section for some details on any query statuses for second quarter 2021 which were not in progress.

Stats

So, in 2018, my querying stats were:

† 68 submissions of 19 stories
• Acceptances: 4, 5.88%
† In Progress-Under Consideration: 3, 4.41% (so, these don’t seem to have panned out)
• In Progress: 10, 14.71%
† Rejected-Personal: 14, 20.59%
• Rejected-Form: 24, 35.29%
† Ghosted: 13 (so, these were submissions where I never found out what happened), 19.12%

So, in 2019 my querying stats were:

• 23 submissions of 11 stories (so 6 submissions carry over from 2018)
† Acceptances: 4, 17.39%
• In Progress: 11 (so, this includes 2 holdovers from 2018), 47.83%
† Rejected-Personal: 4, 17.39%
• Rejected-Form: 3, 13.04%
† Ghosted: 1 (so, these are submissions where I never found out what happened), 4.35%

2020 Stats

So, in 2020 my querying stats were:

• 37 submissions of 12 stories (so, 9 submissions carry over from 2019)
† Acceptances: 3, 8.11%
• In Progress: 7, 18.92%
† Rejected-Personal: 12, 32.43%
• Rejected-Form: 4, 10.81%
† Ghosted: 11 (so, these are submissions where I never found out what happened), 29.73%

It can be pretty discouraging and hard to go on when nothing new comes up which is positive.

This Quarter’s Productivity Killers

So, it’s work and the pandemic, what else? But we also spent the end of the first quarter clearing out my mother-in-law’s apartment. Second quarter 2020? Dealing with the rest of it.

I fear second quarter 2020 will not be the end of that!

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Author: Janet Gershen-Siegel

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