Skip to content

Author: Janet Gershen-Siegel

I'm not much bigger than a breadbox.

Avinash Kaushik’s Web Analytics 2.0, a Book Review

Avinash Kaushik’s Web Analytics 2.0 – Yeah, I’m a Fan

Web Analytics Matter!

We Go Way Back

First of all, the first book that truly caught my eye and made a huge impression on me was Avinash Kaushik’s Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity.

As a (hopefully) former data person, I can relate to the idea of needing web analytics. E. g., the measurements of how your website does. Why do you want to measure with web analytics? Why, you need to see whether your message is actually going anywhere.

For e-commerce sites, the ultimate test is, naturally, whether you’re getting sales. But it’s hard to tell – particularly in a complex organization – whether the website drives sales or offline marketing efforts.

And even measuring orders via these channels may not tell the entire story, as customers may see offline advertising and then come online to buy, or they may do the reverse and buy in-store after researching a product online. Or they could just be coming online to think about it and compare and mull it over and could convert to a paying customer days or weeks or months later. Or never.

What if You’re Not in e-Commerce?

And what about sites (such as my own) where nothing is offered for sale? My ultimate customer becomes, of course, someone to hire me, either permanently or temporarily. And this would mean as a consultant or a partner or a founder or a director or whatever, but that might be months away. What happens in the meantime?

I might be able to dope some of that out with SEO and seeing where I am in search engine rankings, but just because people can find my site doesn’t mean they’re going to convert into hiring me or are even in a position to do so. My mother (hi, Mom!) can find my site and read it, but she won’t hire me any time soon. Unless I want to come and clean the gutters or something.

How do you or I know what’s happening?

Enter analytics.

It is, admittedly, still an imperfect science. But Mr. Kaushik breaks it down and describes the reports that you need to understand what’s happening with your site. He talks about what is essentially a Trinity strategy: experience, behavior and outcomes.

User Experience

It’s not enough to just track sales (outcomes). It’s also about user experience and behavior. This is much like in the offline world, if you think about it. Going to a restaurant is an experience and many of them are packaged as such. But it is a far different experience going to a McDonald’s or a Chik-Fil-A versus a Bertucci’s.
And that experience differs from going to Legal Seafood’s which in turn is different from Blue Ginger (celebrity chef Ming Tsai’s restaurant). You can intake the same amount of calories. You might even be able to get in the same quality and types of nutrition. And you might enjoy a Big Mac as much as you enjoy one of Chef Tsai’s specialties. Aside from price, what are the differences?

Web Analytics for What Sort of User Experience?

When you go to a McDonald’s, a part of the price is wrapped up in the experience. For chain entities in particular, it’s about sameness and predictability. If you find yourself in rural Oshkosh and have never been there before, you see the golden arches and you realize what to expect.

For Bertucci’s, even though it costs more and there’s table service, there’s a similar vibe. You go there because you can depend upon it to be a certain way.

And Blue Ginger is also dependable in the sense that it’s very upscale so you know you are going to be treated a certain way and it will look a particular way and presumably the food will taste in a way that reflects that kind of investment, both by you and by Mr. Tsai and his team.

Enhanced User Experience

Mr. Kaushik shows how understanding analytics can help you to enhance user experience.  And this, ultimately, drives user behavior. While conversions (sales) are the ultimate in user behaviors, he doesn’t forget about other valid behaviors.

Hence for the e-commerce site, product research is a valid and valuable behavior. So is printing a map to a brick and mortar store. Or comparing prices.

And for a non-e-commerce venture (again, I’ll use myself as an example), valid user (reader) behaviors are things like reading my writings and getting to know me. I put myself out there in order to be known, because that’s a piece of the hiring puzzle (why are there interviews — it’s not to know about skills, which should already be known.

It’s to see if there’s a personality and a culture fit). Plus it enhances networking. Know me, think I’m worthwhile (at least, I hope you do) and you might think of a place where they might need me, or someone I should meet. And I do the same, in turn, for you. And cosmic karma gets us both into better places.

Back to the Book and More Web Analytics

But I digress. Let’s get back to the book.

The book has a lively, engaging style. It’s long but I sailed through it. And Mr. Kaushik (who is very gracious and seems to be very approachable, by the way) is clearly having fun and loves what he does. It’s a refreshing joy to read a book where the author is constantly delighted.

Read his book. Learn about analytics. Make the web a better place.

May your bounce rate be low, and your conversion rate high!

Rating

5/5

1 Comment

Writing Progress Report – First Quarter 2019

Progress Report –First Quarter 2019

So, I spent first quarter 2019 finishing The Real Hope of the Universe. Then everything just sort of fell into place. And how awesome was that?

Posted Works

First of all, I worked to finish The Real Hope of the Universe. But the book got really long! As in over 185,000 words! It is now the longest piece I have ever written.

Then there will be a lot of time was spent on editing it. Also, I worked on submitting to various magazines and anthologies. January seemed to be a month of rejections. Maybe people were back from vacation. February definitely was better. And March was an improvement on that.

Then on Wattpad I posted some fan fiction as I am not posting wholly original work there these days. That is, unless it’s for the WattNaNo profile. However, if some of the shorter pieces never find a home after 10 or so tries, some of them will be reworked. But others just might end up there. I am not sure.

Then on Fanfiction.net, you guessed it, I posted fan fiction, and I even wound down. So except for two incomplete stories, which I may never finish, everything is there. So, no more Fanfiction.net, except for stats!

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now, my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 12,407+ reads, 137+ comments
  • My Favorite Things (like kibble) – 971 reads, 133 comments
  • Revved Up – 58,858+ reads, 526+ comments
  • Social Media Guide for Wattpad – 12,351+ reads, 587+ comments
  • The Canadian Caper – 455 reads, 37 comments
  • The Dish – 249 reads, 24 comments
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 1,307+ reads, 43+ comments
  • What Now? – 149+reads, 6+ comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, my first published novel.

Surprises, a story in Book One of the 42 and Beyond Anthology set. So this one got to #3 in its Amazon category!

The Last Patient, a story in the Stardust, Always anthology.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

Canaries, also to be published by Theme of Absence, on March 29, 2019.

This is My Child, to be published by Asymmetry on April 8, 2019.

Almost Shipwrecked, a story in the January 2019 edition of Empyreome.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

Complications, a story in the Queer Sci Fi Discovery anthology (so this book is only available from resellers).

Props, a story in the Longest Night Watch I anthology.

The Boy in the Band, a story in the Pride Park anthology.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

All My Aliens, a story in the 72 Hours of Insanity anthology (so this book is no longer available – anywhere!).

Three Minutes Back in Time, to be published by Mythic Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society where a Boston cop is investigating mass murders. But who’s killing the aliens? So how do humans and robots fit in?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why? So how can a plucky Irish scullery maid, her closeted employer, and a secret society in Boston save the world?

Mettle – all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. Then what happens in near-future Boston?

So if you noticed the Boston trend everywhere, give yourself a cookie. That is because it’s one of my Easter eggs.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. Yet my intention, for this year’s NaNoWriMo, is that I will probably start a new piece. So this may even be a series in the Obolonks universe. But I need a plot! So a lot of this year will be spent on that.

However right now I am still working on The Real Hope of the Universe so it is on the back burner for now.

Queries and Submissions

So here’s how that’s been going during first quarter 2019.

In Progress

As of first quarter 2019, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

  • A Kitten – Wee Tales (as of 8/14/18)
  • Blue Card – Gods Among Men podcast (as of 2/28/19)
  • Darkness Into Light – Polychrome Ink (as of 1/27/19)
  • Dinosaurs – Bards and Sages Quarterly (as of 1/17/19)
  • Gentrification – Hecate (as of 3/10/19)
  • Killing Us Softly – Future Visions (as of 1/27/19)
  • None of This is Real – Andromeda Spaceways Magazine (as of 3/10/19)
  • Nothing Good Ever Happens at 3 AM – Luna Station Quarterly (as of 1/24/19)
  • Side by Side – Leading Edge Magazine (as of 1/18/19)
  • Soul Rentals ‘R’ Us – Weekly Humorist (as of 2/17/19)
  • Who Do We Blame for This? – Perpetual Motion Machine Publishing Newsletter (as of 12/12/18)

I had to resubmit some of the older ones and declare them ghosted. There’s a lot of mental energy that goes into submitting, I feel. So sometimes I need to work my way up to it. But aside from new submissions for some works which were rejected, no news can often feel like goodish news.

All Other Statuses

Also see the Stats section for some details on any query statuses for first quarter 2019 which were not in progress.

Stats

So in 2018, my querying stats were:

  • 68 submissions of 19 stories
  • Acceptances: 4, 5.88%
  • In Progress-Under Consideration: 3, 4.41%
  • In Progress: 10, 14.71%
  • Rejected-Personal: 14, 20.59%
  • Rejected-Form: 24, 35.29%
  • and Ghosted: 13, 19.12%

And in 2019, my querying stats so far are:

  • 18 submissions of 12 stories
  • Acceptances: 3, 11.11%
  • In Progress: 9, 50.00%
  • Rejected (any type): 6, 33.33%
  • Withdrew Voluntarily: 1, 5.56%

This Quarter’s Productivity Killers

Work, what else? And first quarter 2019 will not be the end of that!

Hence keeping up with this blog remains difficult. But I’m trying! Thank you for hanging in there, and sticking with me, first quarter 2019 and beyond.

Previous progress report post
Next progress report post


Leave a Comment

Michael Fleischner’s SEO Made Simple, a Book Review

A Look at Michael Fleischner’s SEO Made Simple

Michael Fleischner‘s SEO Made Simple is a terrific book about search engine optimization.

First of all, written in a straightforward and engaging style, Mr. Fleischner makes his point: in order to dominate search engine listings, you need to make yourself known.

Furthermore, you need to get your keywords into your website (but not stuffed there!) in a logical and natural manner.

Yahoo and MSN

Mr. Fleischner’s sole focus is Google but he does talk a bit about Yahoo and MSN. Furthermore, the reason to zero in on Google is made immediately apparent by the fifteenth page: Google is dominant. Here’s how the percentages of search stack up (he got his numbers from comScore for SearchEngineWatch.com)

  • Google: 43.7%
  • Yahoo: 28.8%
  • MSN: 12.8%
  • AOL: 5.9%
  • Ask: 5.4%
  • Others: 3.4%

Hence Google matters – but so do Yahoo and MSN, particularly when you consider that, combined, their share is nearly identical to Google’s. Yet don’t worry: many of the techniques Mr. Fleischner advocates will help with your placement on those search engines, too.

White Hat

White hat techniques abound, everything from adding unique keywords on each page to making sure that your page’s overall design doesn’t keep the spiders and crawlers from doing their thing. And that’s just on-site optimization. In addition, he also covers off-site optimization, e. g. writing and distributing articles, or generating press releases.

Furthermore, interestingly enough, there is little to no information on working the social media angle, e. g. tweeting the existence of new blog posts or announcing page updates, adding similar information to one’s LinkedIn or Facebook statuses, or creating a fan page for your work (or, better yet, getting someone else to do that).

However, that is, in part, a function of this being a book and not an e-book – there’s a time lag between going to press and the actual production of a paper book. Hence information is sometimes not as fresh as desired.

Instincts

However, there’s still plenty in here, for the serious web entrepreneur and the hobbyist. In addition, for someone like me, one great piece of it was some validation that I’ve got pretty good instincts when it comes to my own social media website. Oh, and if you’re paying attention – you’ll see that I just practiced two of his techniques in this very paragraph.

Dominate Google and get noticed. It’s that simple.

Rating for SEO Made Simple

4/5

Leave a Comment

Writing Progress Report – Fourth Quarter 2018

Progress Report – Fourth Quarter 2018

How superb was the fourth quarter 2018? Totally! It was another productive three-month period.

Finished Works

First of all, I posted some new short stories which had not yet made it to the group.

So here’s what I created and improved.

October

By design, I did no writing. Instead, this was a month to catch up on posting some older stuff. Plus, I got together the last of the outline for The Real Hope of the Universe. October was truly vital for getting my act in gear for NaNoWriMo.

November

I wrote well and regularly this month. It was great progress and I wrote a total of 64,335 words during the calendar month. And I ‘won’ NaNoWriMo on the twenty-second of the month.

December

By design, I continued to work on The Real Hope of the Universe. By the time the month was halfway over, I had written a total of over 91,000 words for Real Hope… So, that was just about 26,500 new words in December. This also means the book is longer than The Real Heart of the Universe, the middle book.

And the truth is, that seems to be a regular pattern for me. The first book is long. Then the middle one is quicker. And finally the last of the three is long again. But that is also because I hate saying goodbye to characters!

Milestones

Also, I have written over two and three-quarter million words (fan fiction and wholly original fiction combined). That is over one million wholly original words and over 1.8 million for fan fiction.

So right now my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 12,183 reads, 137 comments
  • My Favorite Things (like kibble) – 969 reads, 133 comments
  • Revved Up – 58,729 reads, 526 comments
  • Social Media Guide for Wattpad – 12,309 reads, 587 comments
  • The Canadian Caper – 453 reads, 37 comments
  • The Dish – 249 reads, 24 comments
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 1,233 reads, 43 comments

A lot of the surging in stats on Wattpad has been due to the upswing in popularity for the WattNaNo profile.

WIP Corner

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sentient and sentient robots, and aliens. I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now. And it imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by warring alien factions during the Victorian Era.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work

So currently, for this year’s NaNoWriMo, I will write the third novel in the Real Hub trilogy. But I need to get the outline in order!

Queries and Submissions

So here’s how that’s been going during fourth quarter 2018. The third quarter was full of disappointments. Except for the 42 and Beyond anthology, I got no bites.

But then the fourth quarter picked up! Hence the following happened:

  • Almost Shipwrecked – accepted for publication at Empyreome.
  • Killing Us Softly – currently under consideration at Jay Henge Publishing (Pioneers & Pathfinders).
  • Surprises – accepted for publication via Hydra Productions’ 42 and Beyond, Book 1.
  • The Interview – accepted for publication at Theme of Absence. Published on December 14, 2018.
  • The Resurrection of Ditte – accepted for publication at Jay Henge Publishing (Unrealpolitik on Amazon).
  • Three Minutes Back in Time – currently under consideration at Alternate Peace.

Stats

According to The Submission Grinder, here are my lifetime stats:

  • Pieces: 17
  • Submissions: 65
  • Rejections: 35 (53.85%)
  • Acceptances: 3 (4.62%)
  • Pending Submissions: 13 (20.00%)
  • Lifetime Earnings: $26.25

Note: this doesn’t include anything not submitted via the Grinder, such as Untrustworthy and Surprises. And of course the remaining percentage of the total is everything where I’m still waiting to hear. By my count, I’ve submitted to 58 different publishers (at least two aren’t included in the Grinder’s overall count).

And by the way, I consider an acceptance rate of over four and a half percent to be outstanding!

In Progress

Right now, The Real Hope of the Universe is a WIP.

All Other Statuses

I continue to wait on the potential for a number of submissions to finally go through and gain acceptance.

Fourth Quarter 2018 Productivity Killers

Happy holidays from Adventures in Career Changing! Social Media Happy Holidays!
Happy holidays from Adventures in Career Changing!

So it was work, what else? Furthermore, as a manager, I have obligations that go far beyond my own job. The holidays got nuts, and my house is in renovation hell. So, what else is new?

Previous progress report post
Next progress report post


Leave a Comment

Writing Progress Report – Third Quarter 2018

How Awesome was the Third Quarter 2018 for Writing?

Third quarter 2018 was another productive three-month period.

Finished Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them.

So here’s what I created and improved.

July

I wrote well and regularly this month. It was great progress for third quarter 2018.

July 1 – 7

During the first week of July 2018, I wrote every day. I wrote Glass, a science fiction piece. Then I added Disaster with Place Cards. This was another in the series of comic stories about a human-alien wedding. Freshly Baked Bread was about an abused mountain girl getting away. The Crossing was an imagining of how my ancestors got to the US.

Candy was about an executive restraining herself from committing sexual harassment. Turkeys was another tiny piece, semi-comic. Then the last was Impromptu Memorial, which was about a very real memorial in my neighborhood for someone who was shot.

The stories were all … okay. I think the best one was Freshly Baked Bread. It had more of a plot and more thought to it.

July 8 – 14

In the second week of July 2018, I wrote every day. First up was The Court, a reaction to how immigration courts in the US have been treating children. Then on the same day, I wrote Designer Maroon. This is another in the series about the human-alien wedding. And I started a piece for an anthology, Surprises, which takes place a year or so after the events of The Enigman Cave.

Next was The Little Farm, a historical piece about the Black Death. My next foray was Shadow Puppets, about the wife of an Alzheimer’s patient. Soup was a historical piece about the Great Depression. And Canaries was about an alien conquest of Earth. King Me was about a researcher studying centenarians.

It seems I was hitting my stride better. From Surprises to King Me, I think they were all pretty great.

July 15 – 21

During the third week of July 2018, I wrote every day. The Hermit was another Dark Ages story. Jurisdiction concerned the legal implications of shapeshifters living among us. Fragments was about an archaeological discovery in a distant star system. Then I wrote My Heroes, where pixies help a middle-aged nurse.

I then created Weeding, about a teenager and his elderly neighbor. The following day, I flipped point of view and posted Neighborly, from the elderly neighbor’s POV. My favorite, by far, was the story posted on the 21st, Three Minutes Back in Time, a historical science fiction piece.

The others were rather good although I’ve done that same sort of pixieish story before, with The Forest. As for Three Minutes … it helped tremendously that I knew the POV character as she was an original character in, of all things, a Star Trek TNG fan fiction. But there’s nothing Trek in Three Minutes … at all. Therefore, it’s a story to query.

I also finished writing a story for the 42 and Beyond anthology, Surprises, which is a sequel to The Enigman Cave. It takes place maybe a year after the events in the book.

July 22 – 31

In the ten-day period of July 2018, I wrote every day. Naturalization is another story about the wacky mix ups aliens get into. In this one, aliens in an ESL/naturalization class learn about human culture (like, what’s a bicycle?). Pixies is a lot like My Heroes, where little people help out us humans.

Roommates is a kind of strange rebellion story, where two people, thrown together by aliens to mate, plot their escape by talking political nonsense with hidden meanings. Yeah, even I think that one’s weird.

Rage is weird (and I didn’t name it well), where a cosplayer is bothered but then turns it around. Marked is a topic I’ve tackled before, where imperfections are blown way out of proportion. At least they’re not lethal, but the ending is a lot like a Twilight Zone episode. I know that can do better.

Medals is a retread of a story I did in fan fiction. But it’s still a winner and I should query it, as it covers a disabled veteran ‘running’ a 5K. A Life in Maps is a wacky time travelish story where the main character can go anywhere if she touches a map. Eventually, she gets an idea to touch older maps and ends up with a form of time travel. It’s another one I may be able to query.

Scratches, Beware, and The Unexpected Phenom rounded out the month.

Scratches is another we’re-on-a-ship-but-I’m-the-lone-survivor story. But it has more detail and is better certainly. Beware is a bit of a fan fiction retread about vermin on a space ship. Phenom is a bit about sports.

My best works for this time period were Medals, A Life in Maps, and Scratches.

Best of the Best for July

In the month of July, my best work was The Hermit, Fragments, Three Minutes Back in Time, Medals, and A Life in Maps.

August

By design, I did no writing. Instead, this was time for submitting to various magazines.

September

I also wrote well and regularly this month. It was more great progress for third quarter 2018.

September 1 – 7

During the first week of September 2018, I wrote every day. My first story was First Real Job, about a former homemaker getting a job answering mail for a thrash metal singer. I deliberately didn’t reveal the gender of the homemaker. So it could very well be a man. The second work was a little something to slip in the Real Hub series, A Celebration.

For the third day, I wrote Money Changes Everything. That one is another cautionary tale from the Middle Ages. And on the fourth day, I wrote Chip, about POWs trying to escape a Stalag. For the fifth day, I wrote Save Me, about an Amish girl looking to change her life.

On day six, I wrote Examination, about a weird test. Kinda creepy! And on day seven, I wrote The Shimmering Wasteland, where a routine tax collection creates an interstellar incident.

Only The Shimmering Wasteland really stood out. This is typical for me for a week of writing after some time off.

September 8 – 14

In the second week of September 2018, I wrote every day. On the first day, I wrote Appealing, which is a direct homage to a fan fiction, about a woman released from prison after two decades. Next was What’s Your Story? That odd little story was about time travelers escaping the destruction of the Earth.

On the third day, I wrote The Messenger, a kind of crazy story where the Roswell incident brings new fashion to Earth but also women’s liberation. That one was well-received.

On the fourth day (September 11th), I wrote The Bride, a direct prequel to The Real Hub of the Universe. Then on Day Five, I started to transcribe Killing Us Softly, where first contact goes wrong in a very weird kind of way.

The best of the bunch was definitely The Messenger. It’s the kind of story I should edit and submit.

September 15 – 21

During the third week of September 2018, I wrote every day. Four of these days were spent on Cape Cod. For the fourteenth, fifteenth, and sixteenth, I finished Killing Us Softly. I think it’s a good piece. On the seventeenth, I posted Make a Wish, yet another medieval time period story.

For the eighteenth, I posted The Law, a western where a woman becomes sheriff. And on the nineteenth and twentieth, I wrote (posting on the twentieth) Gentrification, where a house flipper meets a family devastated by illegal abortions in two separate generations.

For the twenty-first, I started to transcribe The Student. That one was about an alien student in an integrated school, and I meant it to be a lot like the real-life story of Ruby Bridges.

During this time frame, there were two great stories: Killing Us Softly and Gentrification. I think I’d give the edge to Gentrification.

September 22 – 30

In the ten-day period of September 2018, I wrote every day. On the twenty-second, I finished and posted The Student. That one is about an alien version of Ruby Bridges. From the twenty-third through and including the twenty-sixth, I transcribed and then posted Miss Milky Way, which is exactly what it sounds like. For the twenty-seventh, I wrote The Test, a story I tossed off about the end of a relationship.

On the twenty-eighth, I added Underfoot, where little people have crash-landed in what is now a back yard. And on the twenty-ninth, I posted Feathers, about aliens who may be conscripting us into a war. Finally, for the thirtieth, I posted Sunshine, an odd little bit about cows.

Best of the Best for September

So the best of the best were: The Shimmering Wasteland, The Messenger, Killing Us Softly, Gentrification, and Miss Milky Way,.

Of these, the best was probably Gentrification.

Best of the Best for Third Quarter 2018

From July: Three Minutes Back in Time. And from September: Killing Us Softly. Best of these two? I honestly think it’s a tie.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 7,332 reads, 78 comments
  • My Favorite Things (like kibble) – 969 reads, 133 comments
  • Revved Up – 58,601 reads, 524 comments
  • Social Media Guide for Wattpad – 12,156 reads, 587 comments
  • The Canadian Caper – 452 reads, 37 comments
  • The Dish – 249 reads, 24 comments
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 826 reads, 43 comments

WIP Corner

The current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts – humans, semi-sentient and sentient robots, and aliens. I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now and imagines a first contact where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by alien factions during the Victorian Era. I’m still getting together the outline for the third book.

Mettle takes place only a few years from now and is the story of how society crumbles when metals begin to disappear.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. My intention, for this year’s NaNoWriMo, is that I will probably write the third novel in the Real Hub trilogy. But I need a plot! So a lot of this year will be spent on that.

Third Quarter 2018 Queries and Submissions

So here’s how that’s been going during third quarter 2018. So far, I’ve received some encouragement but no acceptances. Yet I keep plugging.

In Progress

I spent time on perfecting The Real Heart of the Universe. This came from some excellent beta reading.

All Other Statuses

I worked on some old fan fiction to try to finally finish it. This will get it out of the way, which is what I really want.

Third Quarter 2018 Productivity Killers

Work, what else? I am now a supervisor, with two direct reports! So I have even more to do!

Previous progress report post
Next progress report post


Leave a Comment

What Would You Do For the Love of Communities?

Love, Communities, and the Captivating Charm of Togetherness

What would we do for the love of communities? What is it about an online community?

Just what, exactly, draws people together online? Perhaps that is the better question.

Social Technographics FTW

So when you look at Groundswell, the authors have the thing all figured out, or at least it seems that way. Internet users are divided into various social technographics profiles.

First of all, people who join online communities are called Critics (about 25% of the United States). People who create content, including not just making and contributing to discussion topics and blogs but also uploading photographs and other media are Creators (about 18% of the US).

And the lurkers, the folks who watch but don’t participate, are Spectators (48% or so of America). People overlap and can be members of any or all of these groups, or of other groups I won’t get into here. Furthermore, of course, this only covers people who are online.

Note: this tool was created by Forrester, but it’s gone now.

This is in our nature, or at least in some people’s natures. But there may be more to that so what follows is my own personal story which I hope will be of interest.

My Own Background

I first really got online socially (although I had used computers offline for years before then) in 1997. Princess Diana had just been killed, and for whatever reason I wanted to discuss this with someone, and my husband was not being too terribly cooperative. We had a fairly new computer with Internet access.

I don’t know what possessed me – I just felt the need to talk to someone about Princess Diana, someone I hadn’t even been a particular fan of before. Perhaps it’s because her death, at the time, was so shocking. And, by the way, I do not feel the need to talk about the ridiculous feud between her sons. Seriously. But I digress.

I found mirc, a chat client. There wasn’t anyone to specifically discuss the matter with, but there were people to talk to. And so a love affair with social media and online communities began.

More Challenges

By 2000, I wanted a more challenging group of conversationalists. The Presidential election was so close and so interesting that I wanted to talk to someone about it. A colleague from India was even asking me: Are all American elections like this? and I did not have a good answer for him. I wanted to learn.

Plus, it was the same feeling as in 1997 – I just wanted to have a conversation. I found Abuzz, which was owned and operated by The New York Times and The Boston Globe (the Globe is important to me because I live in Massachusetts). Here were intelligent people who were just as fascinated by the extremely close election! It was exciting.

A2K

By 2002, Abuzz was losing steam and my friend Robert Gentel contacted me. He told me he wanted to teach himself PHP and create a forums website, but that he didn’t want to manage the community. Would I do that? Would I become the Community Manager? Of course. And so Able2Know was born. I’ve been managing it ever since.

In 2005, I joined Trek United – again, with the username Jespah. I even did some moderating there, but it was too much to do that, my regular work, Able2know and also work seriously on my own health. I wrote a column for the original Hailing Frequencies Open ezine, and enjoyed it, until it, too, became just one more bit of overwhelm and so I put the column to bed, in 2009 if I recall correctly.

Branching Out

In 2008, when I joined SparkPeople, it was obvious to me that my username would be Jespah, and that I would actively participate.

In 2009, after my Reporting Analyst job was outsourced and I came to a personal understanding – given that I already had over seven years of Community Management experience under my belt and hence had more to say about it than many experts – I decided to shift gears in my career and go into Social Media marketing.

I began attending Quinnipiac University for an Interactive Media (Social Media) degree in 2013. I wanted to learn about communities, and about why some things in social media work, and some just plain fall flat. And I graduated in 2016.

What does this all have to do with the price of tea in Poughkeepsie? Well, perhaps nothing and perhaps everything. My Internet identity was forged over a decade ago, and in a very different set of circumstances than one that is seen these days with online collections of users.

Working in Social Media

As a professional Community Manager and Social Media Specialist (I worked for a startup called Neuron Robotics, and for a while in the freelance writing arena), there was much more of an emphasis on staying on message. The mission was to keep the talk within the confines of what the company needs.

However, that startup had a looser feel than in a larger corporation but the principle was the same: get people their information and then move on to answering the next inquiry, or at least get someone who can answer it. Socializing, per se was not totally out, but it was limited, and not just on the company side of things.

It was the users, as well, who did not wish to socialize. After all, do you go out for a beer with the guys manning your local Help Desk?

Specialities

And so online communities become far more specialized and almost scripted. User asks question. And user receives answer. In addition, sometimes, another user offers a second opinion. Lather, rinse, repeat.

I occasionally used to get together with fellow Community Managers to talk turkey. And it surprised them when I mentioned I’d written perhaps a dozen user obituaries.

What?!?!?!

Yes, really. I have done that (for Abuzz and Able2know).

And I’ve written user newsletters, not only for Trek United but also for Abuzz (we called that one AARON – An Abuzz Regular Online Newsletter – I loathed that acronym, still do).

For the Love of God, What Are the Users Doing?

Users go to communities and find that they have their own intrinsic values. One of the things that online communities have over Facebook (at least for now – never underestimate the power and ingenuity of Facebook’s IT staff) is that you can still carry on a truly sustained conversation here. People talk, and not just for a few hours or days or weeks, but for years!

Various Star Trek Countdowns started back in 2005. Yet at least to 2021, it continued. On Able2Know, word games and political discussions can go on for years. Users love these communities within the whole.

Online communities have shared values and in-jokes which other communities do not have, either on or offline. It’s like the Masons’ secret handshake, or wearing a Magen David around your neck. You subtly tell others who you are and what you love.

You Gotta Love Secret Handshakes

Trek United had the countdown and Hailing Frequencies Open. Abuzz had nutella and a mysterious green Chevelle. Able2know had capybaras and Asian carp. Now, I don’t even know what A2k has. SparkPeople had (or at least my little corner of it had) the Top SparkPeople Pick Up Lines and diet haikus. Those who are in, understand.

Those who want to be in, make an effort to know. And those who don’t want to be in, can never seem to understand this kind of love.

It is a small jump from this kind of enclaving to creating one’s own community, and then the process repeats itself and, like all good little processes, it winds down and then winds back up again as users come together, break apart and reconfigure like so many amoebae in a petri dish.

But it is more than user cycles and outside determinism like access to the Internet which drives this dance. It is the music of the spheres and the essence of what it means to be a social creature. It is hard and soft, slow and lightning fast, familiar and different and a billion more things. And isn’t that a part of what love is?

Merrily we roll along, for it is love which, to misquote The Captain and Tennille, brings us together.

Leave a Comment

Five Ways for Charities to use Social Media

Check Out These 5 Ways for Charities to use Social Media

First of all, before anything else, here are 5 ways for charities to embrace the modern and use social media to help them. Because I still love an older great blog post on five possible uses for social media for charities.

While I think these were good ideas (the Twitter Twibbon was one of them), I suspect that charities could go even further. After all, much of social media is free. And free is one of charities’ favorite words (along with cure, and donation, I suppose).

The social media landscape is always changing, so charities should continue to think creatively. As with businesses, listening to and observing their donors would be a good idea.

Some Ideas

So, how about using Facebook and LinkedIn to promote charitable events? While these RSVPs are often unreliable (a yes often really means maybe, a maybe means “I might get to it if nothing better comes along” but at least no still seems to mean no), this could serve as a way to get the word out.

Or what about keeping donors informed of totals by tweeting them? Hence if a $1,000,000 donation total is desired, how ’bout keeping donors informed on how it’s going by using X (Twitter)? See, this would be in place of an old thermometer bar.

So could volunteers check in with a locative app like foursquare and get badges? Uh, why not? Seriously, I’d love a blood donation badge. So long as it wouldn’t be an emergency, well, why not?

How About Another 5 Ways?

Maybe. It certainly makes sense to try to reach people where they spend a lot of their time.

I’m sure there are plenty more where that came from. Got any ideas of how charities could use social media? Toss ’em here, if you like.

For more information, see the December 30, 2010 blog post on Social Media Today.

Leave a Comment

Social Media Marketing by Liana Evans, A Book Review

A Look at Social Media Marketing by Liana Evans

Social Media Marketing by Liana Evans was a book that I might have read a little too late in the semester. In all fairness, I read this book toward the end of my first social media class at Quinnipiac (ICM 522).

Hence it felt like I already knew a lot of what she had written, but that was likely more a function of timing than anything else.

Sorry, Li.

Been There, Done That

So the Liana Evans book is interesting. However, I had just read a ton of other works about very similar work, strategies, and ideas. Therefore, it ended up being maybe one book too many. Plus it ended up an optional read, anyway.

Furthermore, other works seemed to have said it better. So these days, books just do not get published fast enough to take proper advantage of trends and new insights. Hence blogs, in general (although not always!) end up more current and relevant.

What Was the Best Thing I Learned from Liana Evans and Her Book?

Possibly the best takeaway I got from the book was when Evans talked about online communities, particularly in Chapter 33 – You Get What You Give. So on page 255, she writes –
• You need to invest your resources, such as …

    • Time to research where the conversation is
    • Time and resources to develop a strategy
    • and Time and staff resources to engage community members
    • Time to listen to what they are saying, in the communities
    • Time and resources to measure successes and failures

• Giving valuable content
† It is similar to a bank account
• Don’t bribe the community

And ~

  • Rewards come in all fashions
    • Research who your audience is
    • Give your audience something valuable and/or exclusive
    • Don’t expect you’ll know everything
    • Listen to what your audience says
    • Admit when you are wrong
    • Thank your community

Finally, much like we’ve been telling people for years on Able2know – listen before you speak!

Rating

Review: 4/5 stars.

Leave a Comment

Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review

Another Look at Groundswell by Charlene Li and Josh Bernoff

This is something of an updated review of Groundswell by Charlene Li and Josh Bernoff as, by the time I got to the ICM 522 Social Media Platforms class at Quinnipiac University, I had already read this seminal work.

But no matter. Because this is still a terrific work by Josh Bernoff and Charlene Li, and it remains more than a little relevant.

And in fact, I think I understand it better than I ever have.

Changing the Way You Think about Online Marketing for Good

For Li and Bernoff, the online world is a rich and diversified community. And in that large umbrella community, there are several smaller communities. But unlike in the case of the classic Matryoshka (Russian nesting dolls), there is an enormous amount of overlap.

Above all, they put forward the idea of a system called POST. And if you read nothing else, read this part of not just my review but of their book itself.

  • Personae – who are your potential buyers? Who are your readers? And who makes up your audience?
  • Objectives – what do you expect to get out of going online, and continuing online, or going in a different direction online?
  • Strategies – how will you implement your ideas? What comes first? In addition, what must wait?
  • Technologies – which platforms will you use? How will you use these differently as your strategy begins to click into place?

So the last time I read Groundswell, I suspect that I did not really understand POST.

And now I know never to start a social media campaign without it. So thanks to Charlene Li and Josh Bernoff! This work is a classic for a damned fine reason. It really is that good. Because you need this book in your social media library.

Five Years Later — are Charlene Li and Josh Bernoff Still Relevant?

Social media platforms come and go. Fads rise and fall. Yet through it all, the lessons of the POST strategy, and why it’s so vital? Those are a rock, an anchor in an online world that sometimes feels like just so much jello stuck to the wall, ever sliding downwards.

Ew, sorry for that image, folks.

But never mind that for now.

I think the biggest and most vital part of POST is the first initialism, the P. The buyer persona is someone who we should be thinking about all the time. Not just sometimes, and for God’s sake not just when there’s an exam at school or the boss comes around at work.

It’s even a vital concept in a place that you would least expect it — a personal blog. And even in our own social media postings.

For if we are flinging those pixels out to the universe, then we are expecting an audience. We are wishing and hoping to be read! But if we don’t take that buyer persona into account at all (even when we aren’t selling anything and not expecting anyone to ever want to buy anything), we should still account for our audience.

Social media is exceptionally performative. We curate our photos and our words and our stories and our snark. If we want any sort of a reaction, then we have our audience in mind. Even if that’s subconsciously.

Being offensive is bad. Being unfunny is worse. But being unread? Quelle horreur! That is the worst.

Rating

Review: 5/5 stars.

1 Comment

Writing Progress Report – Second Quarter 2018

Progress Report – Second Quarter 2018

Second quarter 2018 was another productive three-month period.

Finished Works

So first of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them.

So here’s what I created and improved.

April

So first of all, by design, I did no writing. However, I posted The Badge of Humanity (Book 3 of The Obolonk Murders trilogy) and The Real Heart of the Universe (Book 2 of that trilogy) for review.

Also, I queried The Resurrection of Ditte twice and Darkness into Light one time.

May

So, I wrote well and regularly this month. All in all, it was great progress for second quarter 2018.

May 1 – 7

So, during the first week of May 2018, I wrote a piece every day. I also posted The Lark, Recovery, Flooding, Intolerable Behavior, Coping, Cultural Exchange, and Suspension of Disbelief.

So, in keeping with the dystopian scenarios that have been creeping into my works lately, The Lark, Coping, and Cultural Exchange are all pretty creepy, with the former two being post-disaster stories. Finally, Cultural Exchange is more of a first contact gone wrong short story.

Recovery is kind of odd, since I deliberately made it unclear whether the narrator was human. Also, Suspension of Disbelief is almost the prelude to a whodunit. In addition, Flooding takes the perspective of (yes, really!) a worker ant. And Intolerable Behavior is a comedy; the main character is rather similar to the unnamed narrator of Revved Up.

So, I think I like Coping and Flooding the best, with the former having a commanding lead over the latter.

May 8 – 14

So in the second week of May 2018, I wrote a piece every day. I also posted Side by Side, You Never Know, Taste, A Path Not Taken … Much, Coincidence, Succession, and Snub. Side by Side is another comparison of one timeline to another. Since readers said they felt one of the sides was like The Path (from the previous quarter), that was an issue. You Never Know is another humans fighting back type of story.

Taste is another return to cave people. A Path … is a wry comedy about another first contact gone wrong. Coincidence is yet another creepy Twilight Zone-type piece where people seem to be disappearing. Succession is a sequel to Merciful. Finally, Snub is a kind of wedding drama piece.

So this week, I like Side by Side, You Never Know, Coincidence. If I had to pick a favorite, I would probably go with either Coincidence or You Never Know. The former because I spent some time crafting it (rather than just reeling it off), and the latter because it’s ultimately got some hope in it (like Coping does, from the prior week).

May 15 – 21

During the third week of May 2018, I wrote a piece every day but the 19th (the day off was because a friend had died).  So, I wrote Dinosaurs, The Panther, Chains, Freedom, The Seed, and Time Stretching. So, Dinosaurs is about a race which has gone past physical bodies and moved onto mechanical ones. The Panther is another tale of cave people.

So, Chains is a kind of odd dystopian story. Also, Freedom is the defiant words of a prisoner. The Seed is yet another cave people story. Finally, Time Stretching is just a short tween thing.

So, this week, I liked The Panther the most, with The Seed coming in second.

May 22 – 31

So in this ten-day period of May 2018, I wrote a piece every day. I wrote Just About, Captive, Your Planet Smells Like Wet Dog, A Touch of Gray Hair, Carney Crash Canyon, Separated, A Place, The Ridge, Placid, and also Treasures. Also, Just About is a sonnet I wrote for my wedding anniversary. Captive is about a woman held hostage in the jungle. Finally, Your Planet Smells Like Wet Dog is a semi-amusing alien contact story.

Also, A Touch of Gray Hair is an amusing piece I wrote for a contest. But Carney Crash Canyon is a depressing story of a crash victim waiting to die. In addition, Separated is about children separated from their parents in America. A Place is about a mentally ill or challenged person who is also being mainstreamed. The Ridge is a war story. Also, Placid is about Nessie. Finally, Treasures is a strange story about witness protection.

So, I think my favorites from this period are Your Planet Smells Like Wet Dog, A Touch of Gray Hair, The Ridge, Placid, and Treasures.

For this month, my overall favorite is the last story I wrote, Treasures.

In addition, I queried Ditte again and Blue Card.

June

Also by design, I did no writing.

Second Quarter 2018 Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

  • How to NaNoWriMo – 6,196 reads, 75 comments
  • My Favorite Things (like kibble) – 969 reads, 133 comments
  • Revved Up – 58,341 reads, 524 comments
  • Social Media Guide for Wattpad – 11,953 reads, 587 comments
  • The Canadian Caper – 439 reads, 37 comments
  • The Dish – 248 reads, 24 comments
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 684 reads, 43 comments

WIP Corner

So, the current WIPs are as follows.

The Obolonk Murders Trilogy is a futuristic crime story where our society is divided into three parts. So, they are humans, semi-sentient and sentient robots, and aliens. So, I may end up writing a sequel trilogy. I’m not sure, so stay tuned.

The Enigman Cave takes place about a half a millennium from now. However, it also imagines a first contact. But this is where the aliens are at the level of Australopithecus.

The Real Hub of the Universe Trilogy takes place about 140 years ago and covers an Earth overrun by alien factions during the Victorian Era.

Mettle takes place only a few years from now and is also the story of how society crumbles when metals begin to disappear.

So I also spent a bit of time writing fan fiction, in order to finish up a series during second quarter 2018.

Prep Work

So currently, I have been working on some writing prompts to keep me sharp and keep the words flowing. After that comes this year’s NaNoWriMo. So, I will probably write the third novel in the Real Hub trilogy. But I need a plot! So a lot of this year will be spent on that. In addition, this quarter, I got closer to having a viable plot. So this is for what I now know will have the title of The Real Hope of the Universe.

I also have some ideas for a time travel series and maybe even young adult. But those didn’t happen during second quarter 2018.

Second Quarter 2018 Queries and Submissions

So here’s how that’s going as of second quarter 2018.

In Progress

This list is the name of the story and then the name of the potential publisher.

  • A Kitten – Flash Fiction Online
  • A Touch of Gray Hair – Owl Canyon Press
  • Almost Shipwrecked – Not One of Us
  • Blue Card – Cincinnati Review
  • Darkness into Light – ServiceScape Contest
  • Dinosaurs – Factor Four Magazine
  • Side by Side – Strange Horizons
  • The Interview – Kferrin.com
  • The Resurrection of Ditte – AGNI Magazine, Slice Magazine
  • This is My Child – Analog Science Fiction & Fact
  • Who Do We Blame for This? – Apparition Lit Flash Fiction Contest

All Other Statuses

  • Almost Shipwrecked — Clarkesworld Magazine; Spaceports and Spidersilk; Unidentified Funny Objects — all rejected
  • Blue Card – Threepenny Review – rejected
  • Dinosaurs – Fantasy & Science Fiction; Shimmer – rejected from both
  • The Enigman Cave – Bolide Publishing – ghosted; RAB – back in play as of 6/14/18
  • The Resurrection of Ditte – Apex Magazine – rejected; Metamorphosis Magazine – personal, encouraging rejection
  • Who Do We Blame for This? – Daily Science Fiction; Freeze Frame Fiction – rejected from both

Second Quarter 2018 Productivity Killers

So it was work, what else? Because yes, that includes second quarter 2018. So, the following quarter should be better. Because I would like to reduce the stress in my life!

Previous progress report post
Next progress report post


Leave a Comment