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Jell-O on the Wall: Social Media Perfection is Fleeting

Nail That Jell-O on the Wall: Social Media Perfection is Fleeting

Is social media perfection out there?

Maybe.

Every few months or so, a new study comes out which provides what are purportedly the perfect times to post on various platforms.

Or it might outline the perfect number of words or characters or images. All of this relentless pursuit of social media perfection is, of course, is for the Holy Grail of social media, the conversion.

I don’t argue with the idea. Certainly everyone wants to minimize time spent and maximize conversions which, presumably, lead to profit or fame or some other personal or corporate milestone or achievement.

What amuses me, though, is that sometimes the advice is a bit conflicting.

Social Media Today posts a lot of articles like this, and here’s an example.

Articles

So back in May of 2014, four great and interesting (certainly helpful) articles appeared on that site. Let’s look at how they stack up.

Ideal Lengths

The Ideal Length of Everything Online, Backed by Research – this rather helpful article indicated, for example, that the ideal blog post then was 1,600 words long.

This figure put it into more or less direct opposition to Yoast’s Social Media Plugin for WordPress, which, if all other conditions are ideal, starts to mark blog posts are having good SEO at 300 or more words in length.

Now, the Social Media Today article was more about engagement, so I understand that this isn’t exactly apples to apples. But regardless of how ‘ideal’ in length a post is, it’s still … something. Fortunately, these aren’t mutually exclusive conditions.

In addition, that article listed perfect tweet length as 71 – 100 characters. But now we have more character space!

Social Media Perfection on Twitter (X)

The Perfect Tweet  – speaking of perfect tweets, this article, posted four days after the first one listed above. And it spelled out that tweets with images are ideal. Again, it’s not a true contradiction, but it is a bit of an inconsistency, particularly as this article didn’t talk about tweet length at all.

Yet isn’t ideal length a part of tweeterrific perfection? It seems like it should be.

Quick Management

How to Manage Your Social Media in 34 Minutes (or Less) a Day – this article did a good job in outlining the basics. And it added a bit of a reminder to try to engage the audience, provide good content, etc.

However, they didn’t include time blogging. And perhaps they shouldn’t have. Because if you prepare a 1,600-word blog post (or even a Yoast-approved 300 word wonder), you most likely won’t write it in less than 34 minutes.

At least, you won’t be doing so if you want to (a) include images, tags, and other extras and formatting touches and (b) credit your sources properly. Furthermore, you don’t want to even inadvertently commit plagiarism. And, of course, you need to be thinking about SEO with everything that you write. Ever.

The idea of using HootSuite, Buffer, and/or Facebook’s own post scheduler is, of course, a smart one.

Marketing Campaigns

9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns  – this article provided some quick tips on how to change things up. And this included an idea about engaging in a debate with competitors, and another about collaborating on content with customers.

I wish I knew how to do that in 34 minutes or less.

Let’s Update That Research

Ideal post lengths change.

Social Media Perfection on Facebook

According to a 2020 article from Sprout Social, the ideal length for a Facebook post is 40 – 80 characters. And the ideal length of a Facebook ad headline is 5 words.

Hmm, maybe I should change the titles of some of these blog posts?

Twitter

For Twitter (per the same article), the ideal length is 71 – 100 characters. This makes sense as it adds space to comment when replying. But make no mistake about it—having to go under 100 characters would force you to be concise.

Instagram

Caption length should be 138 – 150 characters. Not as concise as Twitter, but you’re still not writing a Russian novel.

Interestingly enough, the article also says that the number of hashtags can be 5 – 10. There’s nothing on Facebook or Twitter hashtags, but usually in those instances, less is more.

LinkedIn

The ideal number of characters in a LinkedIn status update is supposed to be 50 – 100. So in this case, Twitter comes off as looking more like The Lord of the Rings or any other long novels you may prefer.

However, the reason for this is that usually a LinkedIn update is a caption/status and then a link. And… that’s it.

But there are posts on LinkedIn. This length does not take them into consideration.

YouTube

Per the article, there doesn’t seem to be a bit of social media perfection when it comes to the length of YouTube titles or the like. Instead, these things are evidently defined by the software itself. If the limit on video titles is 70 characters, then your ideal YouTube video title is going to be 70 characters or fewer.

Otherwise, the end gets cut off.

And as for videos, well, less is often more.

TikTok

Not even in that article! But according to Later, while you have up to 10 minutes for TikTok videos, don’t go down to the wire. But they aren’t any more precise than that. In fact, some places say 15 seconds! But then again, that was the limit originally. So, who knows?

Social Media Perfection: Takeaways

Be that as it may, we are all pressed for time these days, and it’s only going to get worse. Undoubtedly, a new study will come out soon enough with new standards and ideals and concepts that are touted as social media perfection. Will they be? Maybe, but probably not forever.

In the meantime, don’t beat yourself up if your stuff is imperfect. Hey, it happens. And you may find that your character lengths are on the bleeding edge of the next ideas of social media perfection.


Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

Social Media Continues its Relentless Pace
Social Media’s Seduction AKA Oops, Did I Do That?
Social Media Background Check Being Used For Jury Selection
Social Media: Hope, Hype or What?
Social Media Balance
How Social Media Can Ruin Your Life
Happy Holidays, Social Media Style

Reviews of Books on Social Media

Social Media Marketing by Liana Evans, A Book Review
Book Review – Likeable Social Media by Dave Kerpen
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

A Day in the Life of a Social Media Marketer
Five Ways for Charities to use Social Media
Four Important Social Media Stats
Social Networking/Social Media Tips
The Best Lengths for Social Media Posts and More
Jell-O on the Wall: Social Media Perfection is Fleeting
When NOT to Post on Social Media Platforms

Social Media for Writers

The Power of Social Media (Neurotic Writers’ Edition)
Social Media and Writing
Social Media and Writing Part 2
Social Media and Writing Part 3
Are You Promoting Your Writing With Social Media?

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Facebook versus Forums

What hath Facebook wrought? – It’s a Facebook versus forums smackdown!

Let’s Look at Facebook Versus Forums

Facebook, as anyone not living on a desert island knows, is a juggernaut of massive proportions. According to Oberlo, Facebook has about 2.94 billion monthly users and 1.86 billion daily users—and these numbers are only climbing. Keep in mind that these stats are for Facebook’s core products, too. Hence some of these users may only be going to Instagram, WhatsApp, or Messenger.

In contrast, according to Worldometers, 1.425 billion people live in China, and 1.428 billion live in India. The US has a bit under 340 million in population.

Hence, daily Facebook usage is the entire population of China + the entire population of the United States. And another 9.2 million people on top of that. So, Israel. If these numbers do not blow you away, then check your pulse.

It is the 800 pound gorilla of the internet. And it is rapidly changing our interpersonal interactions, both on and offline. So, one of those areas is in the area of internet forums.

Facebook Versus Forums Sites Like Able2know

Facebook hits all forum sites and not just A2K. For years, I have been seeing drop off on a lot of different sites. It doesn’t seem to matter whether they are large, generalized places like Able2know, or small niche sites devoted to something like Star Trek. In addition, I hear about this same kind of drop off in other areas.

Facebook has its fingers in a lot of pies, and it is only trying to get into more and more of them.

The truth is, Facebook has taken over certain niches which forums or smaller sites have tried to claim. Such as class reunions—why go to a separate website and register (or even pay!) when your buddies are all or nearly all on FB anyway? Why not just make a group devoted to the reunion and divvy up the labor?

Using Facebook to market your crowdfunding (it could be to bring an invention to market or pay for your dog’s eye surgery or help out a friend who lost everything in a house fire) is a no-brainer.  Looking for a bone marrow donor? Sure, go through the proper channels and the registry. But why not boost the signal by posting it on Facebook?

Everybody get in the Pool

So there are two generalized kinds of interactions (there are more, of course, but hear me out, okay?). One concerns the shallow end of things. You trade information about weather and generalized health inquiries. It’s political sound bites and the zippy pop song.

And much of what I’ve outlined above, like looking for a bone marrow donor, is mostly going to be the quick, shallow end of things. You’re a yes or a no. You send a care react and maybe you repost. But unless you’re elbows deep in it, you’re only pinkies deep, if that.

The other side of things is deeper. Because here is the in-depth political discussion where you really get to the heart of the issues. It’s the detailed information on a health condition or even how to make a soufflé or plant an herb garden. It is the symphony. And online, just like offline, it is a far rarer bird.

For you need time to develop that kind of trust. Furthermore, truly, you have to devote some time in order to have such a conversation in the first place.

In our bone marrow example, you can often find communities of like-minded individuals on Facebook. A small, private group may be able to help with more than a signal boost and expressing their concern. But that’s a small bit of the vast sea that is Facebook.

Swimming with Facebook

Facebook fulfills the shallow end of online interactions extremely well. It is very, very easy to catch up on a superficial level with high school classmates or the like. A Star Wars groups, for example, might ask basic questions like “Who was the best villain?”

George Takei has mastered these kinds of interactions (although, in all fairness, he also writes occasional longer notes). Because these constitute the quick hits that people can like and share, all in the space of less than a quarter of a minute. It works very well for mass quantities of information.

And, in a way, this is why Reels and TikTok are so massive. They are quick hits.

Facebook versus Forums – where Facebook Wins

Topics about one’s favorite song go better on Facebook than on forums as they are a quick hit and posting YouTube videos is simple. It’s colorful and, just as importantly, it’s pretty easy to pick and choose when it comes to interactions there, despite changes in privacy settings.

Other basic interactions (remember a/s/l?) are seamless or don’t need to happen at all. Partly this happens due to Facebook’s real names policy. Also, more people tend to use their real photograph and their real (generalized) location and age than not.

But there are also always going to be people who are going to check. Or they are just plain being nosy. For some, it may even be a poorly-conceived cover for transphobia. E. g. are you really female?

Facebook versus Forums – where Forums Win

But what Facebook doesn’t do so well is the deeper end of interactions (the extensive political discussions, etc.), and/or it does not do them well for a larger group of people or over a significant period of time or for a longer or wider discussion.

And apart from a small group of people fighting the same medical battle (on their own behalf, or a loved one’s), there aren’t a lot of occasions for the long-term, deeper talk.

As a result, just about all of the deep discussions go unsaid. Topics about elections outside the United States (particularly if Americans participate in said topics) are handled poorly, if at all. When it comes to the deeper end of the interactions pool, Facebook is just not a good place for that at all. Another consideration: even now, a lot of people still find that Facebook moves too quickly for them.

Swimming with Forums

For the deep end, it makes sense to collect into forums. You need to get to the heart of the matter. And that takes time, a luxury that Facebook often does not afford, as it scrolls by in a blur. Instead of mass quantities, forums can fulfill a very different niche by instead concentrating on quality interactions.

Forums offer, even for people who use their real names and are fairly transparent about their interactions, a chance to use a persona.

This is because Facebook far too closely parallels to our real lives. There’s just so much posturing you can do about being a famous rock star when your high school cronies are also there, and they remember holding your head when you had your first beer.

Again, the best way that Facebook even attempts to emulate this is in groups. But if you’re using the same login, then again, you’re found out. You get no chance to put on a persona hat, even for a moment. The jig is immediately and irrevocably up.

The Endless Online Christmas Brag Letter

And Facebook, while it can be a refuge for people to truly show they care for each other (in particular, in the groups, or using notes or chat), is more often a place where people instead get a chance to preen and show off. Like something? Then hit like! Don’t like it? Then either scroll past it or click to hide it, or even report it as spam or as being threatening.

Hell, you can even @ a tag group to comment on it.

And apart from the latter two actions, the person posting the image, anecdote, status, etc. is none the wiser when it comes to your reaction, particularly if there are a lot of reactions.

If you have a million reactions on a post, and 150,000 of them are anger reactions, how do you know your old college roommate was one of those people? Unless you have the patience and the hyperfixation to check, you are never going to know.

But with the forums, even if you do not use your real name, your opinions are still out there, for all to see, whether it’s about global warming or the Designated Hitter rule.

Facebook versus Forums: the Future

My crystal ball says Facebook is only going to get larger and more complicated. And advertising and other ways of keeping forums open is only going to get harder. Unless Facebook finds a way to take a deep dive into topics – and make it easier for people to find their way back after a day or two – then I fear a form of interaction may eventually be lost forever.

That is, unless Zoom calls and the like can rise to such a challenge. In and among the fluff and Zoom bombing and other annoyances and weirdness, perhaps that’s the way to go. Because I fear that forums are going to bite the dust before 2030, if not sooner.

There is room for both types of interactions. Facebook versus forums doesn’t have to pick a winner. The internet is a mighty big tent. But economics and sheer numbers might award a prize anyway.
Good luck!

hr />Click to buy Untrustworthy on Amazon

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

… And Facebook for All

Creating a Facebook page
Working with a Facebook Page
… Your Profile Page
Home Page
Offsite Sharing
All Your Account Settings
All the Rest of It
Facebook versus Forums

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The Conquest of LinkedIn – Your Network

The Conquest of LinkedIn – Your Network

You know that your network is important. Don’t you?

So you’ve decided to join LinkedIn. Or, maybe you were pushed into it. No matter.

And you’ve even posted your resume. That’s great! Now what? What do you do about your network?

You may have already received an invitation or two to connect. Or you may be starting to realize that having a resume out there isn’t enough. You’re right. You need to forge bonds with others.

So, who should you link to?

The short answer is: everyone.

The long answer is also: everyone.

I am not kidding here, folks.

A Network: Two Schools of Thought

Now, there are people who will disagree with me, and such is their prerogative. However, the truth is, when you’re looking for a job, you tend to need all the networking help you can get. Your dentist. And your former college roommate. Your brother-in-law.

You see, a traditional network goes beyond just former colleagues and classmates. It branches out and eventually begins to include people who are friends of friends. The same is true online.

Finding Connections Among People You Know

So one thing you can do is, open up your address book to LinkedIn and allow them to send a networking invitation to the people in it. Your present and former colleagues are probably either already on LinkedIn or are contemplating joining. Most will be receptive to your invitation. And as for your family, they will probably also be fairly receptive to linking.

Even if your cousin is geographically remote and in a very different industry from yours, that does not mean that the connection is a complete waste of time. As for the other names in your book (your babysitter, perhaps), use your own judgment. Personally, I think you should ask everyone. But I can see where someone might balk at asking everyone they’ve ever known to link to them.

And that’s all right, but you may have unnecessarily cut yourself off from potential opportunities. So, what’s next?

Growing Your Connections List

Beyond the people you know, there are not only the people they know, but also people who you want to link to but you don’t know them yet.

What? You don’t want to meet new people?

Then, with all due respect, why are you on a networking website to begin with?

I don’t mean to sound flip. But the concept behind networking is to, well, network. So that means you need to meet people you don’t know, and go outside your comfort zone a little bit.

Objections?

But, you say, they’ll know my name and address. Your name, yes. As for your address – no, not unless you’ve got it in your online resume. And you shouldn’t have it there, although at least your general location can most likely be inferred, given where much of your network lives. Plus, people may be able to figure out your general location from your employment history.

Yet to that I say, so what? Your address is on your mailbox, and in the telephone directory. It can be found in tax records and voter registration rolls.

It is not hard to find. And you are neither hiding it nor better preserving your identity or your privacy in any way by not opening yourself up to this kind of linking.

So, link. Indiscriminately? Not exactly. Avoid known spammers. And, if someone you’ve linked to turns out to be a spammer, drop and report them. You don’t need to be tarred by that.

LIONs and the Like

What’s a LION? It’s a LinkedIn Open Networker. This used to signal to people that you were open to networking with anyone but a spammer. However, it’s become a kind of shorthand for spamming these days. This doesn’t mean you can’t open yourself to connections.

But the term LION has essentially become obsolete. Spammers really ruin it for everyone, eh?

Targeting Connections at Target Companies

Who else? Try connecting with people working at companies you’re targeting. And, if it’s a very large company, try narrowing your connection requests to just people in the departments, and/or with the job titles or descriptions, that you are directly targeting.

And, just in case there is absolutely no other way to whittle those people down, go with alma maters and/or geography. Yes, even if you intend to work from home 100% of the time. Even if everyone in the company does the same. Because someone who lives anywhere near you, or went to your school, has a built-in hook where you can hang your networking hat, as it were.

The Art of Asking for a Connection to Your Network

How do you ask for a connection? There is a ready-made note that LinkedIn pops up for you. It’s fine, but you should modify it. First, call the person by name! I don’t want to positively respond to a generic note – do you? So, call me by name! What else? Make sure you thank the person.

Anything else?

One last thing – tell the person why you want to link with them. It can be brief, just one sentence is fine.

You want to link to me because of my work at a particular company? Then say something like:

I’m interested in linking to you because of your work at ___ company.

Want to link to me because of a job I’ve had? Then write something like:

I’d like to link to you because I’m looking to become a ___, which I see you’ve already done.

Understandably, these notes are not too terribly exciting, but they are short and to the point and they get the job done. Don’t overthink it and don’t over-communicate. You’re a networker and possibly also a job seeker. You’re not a jilted ex.

Downsides

Be aware that, if you are dinged enough times by people who say they don’t know you, you’re going to have a much harder time trying to link later. So, proactively go out to link with the following people:

Friends and family
• Current and former colleagues
† Known open networkers and
• People in companies you want to get into, but only if you send them personal notes and do so sparingly.

Who should you allow to link to you? That’s easy – anyone but a known spammer.

Grow your network. Here’s an area where size really does matter. Quality matters, of course, but quantity is going to open a lot of doors as well. Like it or not, a large network makes a favorable impression. So go plant those seeds!

Oh, and the more connections of any type you have (even second and third tier), the more different ways your profile can be served up to other people. You know, people who have jobs or knowledge that you want.

Next: Offline Meetings.


Want More About the Conquest of LinkedIn?

If my experiences with LinkedIn resonate with you, then check out my other articles about the largest networking site on the planet.

What LinkedIn Has to Offer

Your Profile Page
Your Resume
Meeting Offline
Your Network
Giving Your LinkedIn Profile A Facelift
Last Little Bits
InMaps – Visualize Your Network on LinkedIn

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Writing Progress Report – Second Quarter 2021

Progress Report – Second Quarter 2021

How great was second quarter 2021? So I spent second quarter 2021 working on planning Nanowrimo and some short stories.

Second Quarter 2021 Posted Works

First of all, I continued working on a number of new short stories. A lot of these had been drafted on paper and so I spent some time getting them into electronic format. One of these was The Myth of the Last Try. Another was The Courtship of Jeremy and Mitalisque.

I also wrote A Show for the Galaxy, Camp, and the weirdly twisted You Will Drink Your Coffee and Like It. In addition, I wrote Alien Justice.

Other stories include Brown Eyes are the Law and Prom Night Was Never Like This.

Then on Wattpad I posted on the WattNaNo profile and nowhere else.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

† Dinosaurs – 323 reads, 9 comments
• How to NaNoWriMo – 22,775 reads, 308 comments
† My Favorite Things (like kibble) – 972 reads, 133 comments
Revved Up – 59,320 reads, 530 comments
† Side By Side – 10 reads, 0 comments
• Social Media Guide for Wattpad – 14, 070 reads, 591 comments
† The Canadian Caper – 485 reads, 37 comments
The Dish – 250 reads, 24 comments
† There is a Road – 189 reads, 28 comments
• WattNaNo’s Top Picks 2018 – 1,855 reads, 45 comments
† WattNaNo’s Top Picks 2019 – 1,551 reads, 10 comments
• What Now? – 2,471 reads, 104 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

A True Believer in Skepticism, to be published in Mythic Magazine.

Almost Shipwrecked, a story in the January 2019 edition of Empyreome (link no longer works, alas!).

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story published in Mythic Magazine.

Killing Us Softly, a short story published in Corner Bar Magazine.

Darkness into Light, a short story published in Corner Bar Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it’s all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. But then what?

Time Addicts – No One is Safe – so this one is all about what happens in the future when time travel becomes possible via narcotic.

Time Addicts – Nothing is Permanent – this is the second in this trilogy. What happens when time is tampered with and manipulated in all sorts of ways? It’s the ultimate in gaslighting, for one thing.

Time Addicts – Everything is Up For Grabs – coming in November 2021!

Prep Work

So currently, my intention, for this year’s NaNoWriMo, is that I am writing the third novel in the Time Addicts/Obolonks universe. But I need to iron out the plot! So a lot of this year has been spent on that. I have called this one Time Addicts – Everything is Up for Grabs.

Second Quarter 2021 Queries and Submissions

So here’s how that’s been going during second quarter 2021.

In Progress

As of second quarter 2021, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

I Used to Be Happy – Gemini Magazine
Justice – Adbusters
Mettle – RAB
Soul Rentals ‘R’ Us – A Thousand One Stories
Who Do We Blame for This? – Sonder Review

All Other Statuses

So, be sure to see the Stats section for some details on any query statuses for second quarter 2021 which were not in progress.

Stats

So, in 2018, my querying stats were:

68 submissions of 19 stories
Acceptances: 4, 5.88%
In Progress-Under Consideration: 3, 4.41% (so, these don’t seem to have panned out)
In Progress: 10, 14.71%
Rejected-Personal: 14, 20.59%
Rejected-Form: 24, 35.29%
Ghosted: 13 (so, these were submissions where I never found out what happened), 19.12%

So, in 2019 my querying stats were:

23 submissions of 11 stories (so, 6 submissions carry over from 2018)
Acceptances: 4, 17.39%
In Progress: 11 (so, this includes 2 holdovers from 2018), 47.83%
Rejected-Personal: 4, 17.39%
Rejected-Form: 3, 13.04%
Ghosted: 1 (so, these are submissions where I never found out what happened), 4.35%

2020 Stats

So, in 2020 my querying stats were:

37 submissions of 12 stories (so, 9 submissions carry over from 2019)
Acceptances: 3, 8.11%
In Progress: 7, 18.92%
Rejected-Personal: 12, 32.43%
Rejected-Form: 4, 10.81%
Ghosted: 11 (so, these are submissions where I never found out what happened), 29.73%

2021 Stats

So, in 2021 my querying stats are: 5 submissions of 5 stories carried over from 2020; In Progress: 5, 100%

It can be pretty discouraging and hard to go on when nothing new comes up which is positive.

This Quarter’s Productivity Killers

So, it’s work and the pandemic, what else? But we also spent the end of the first quarter clearing out my mother-in-law’s apartment. Second quarter 2021? Dealing with the rest of it.

I fear second quarter 2021 will not be the end of that!

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Self-Review – The Enigman Cave

Review – The Enigman Cave

So, the first thing you should know is that the Enigman Cave has some of its roots in fan fiction. But I have changed a ton of it and I am more than confident that there’s no way any copyright could be asserted in this work that is not my own.

Background

So a few years ago, I had created a wholly original species called Witannen. They had flowers growing out of their scalps instead of hair, and the pure Witannen would sport little vestigial wings which couldn’t be used for much of anything. But the flowers, the chavecoi, would have a symbiotic relationship with a Witannen and could photosynthesize and prevent starvation.

At times, the flowers would even make almost a statement, where the character might be saying one thing, but the chavecoi were turning some odd color or pointing is some direction in direct contradiction. Hence, Witannen could not play poker successfully.

The Enigmans, however, were something else. Also, I wanted them to be a lot more primitive. However it wasn’t until I decided to make them similar to Australopithecines that they sprang into sharp focus.

Plot

Marnie and her crew on the Valentina Tereshkova have one job – to find multi-cellular life. They have already found tons of primordial soup and unicellular life. The galaxy seems to abound with it. Hence the opening line: Life is common.

I think it’s one of the better opening lines I’ve ever written.

Back at home, there is a world government. But they seem to have forgotten the Val and the other wedge ships (another 20+ are also looking for life but have gone in other directions). And no wonder, as the government is collapsing. When the Val finds the Enigmans, the new despotic government sees an opportunity to play at being Cortez 2.0.

Marnie feels her only hope of protecting the people of the Enigman Cave is to prove their intelligence. But how?

In the JAG Court.

Characters

The main character is Captain Marnie Shapiro, of the USS Valentina Tereshkova. Also, the other main characters include her first officer, Patricia LaRue, who she calls Trixie, which makes her sound like a dance hall girl. Trixie’s from London, Kentucky, with an accent right out of the holler.

The chief medical officer is Dr. Jazminder Parikh. At the start of the book, she and her girlfriend, Ginny Carey, have recently ended their relationship. Then there’s Marnie’s ex-husband, Ben Chase. Ben is the chief botanist aboard and he and his fiancée, nurse Kristen Watson, are about to be married. He also cheated on Marnie with Kristen.

So things are uncomfortable. But when Marnie meets the nighttime veterinarian, Lex Feldman, sparks fly. Nighttime vet, you ask? There are two vets, because the ship’s food stores are alive – goats, chickens, cod, and salmon. There’s even farming.

Day shift vet Tom Ciorciari is on the Bridge, because the Scientific Officer (I tried so hard to keep it from just copying Star Trek), Art Yarrow, is on paternity leave. Yes, it’s a ship with children, and even a mid-level officer in charge of them.

Plus the lawyers of the JAG Court are also important characters. The head of that unit is Hunter Garcia. The others are Terry Lynn Shull, Steve Roberts, Mike Medeiros, and Nick Minecci.

Also, lots of characters in The Enigman Cave are named after people I know.

The scenes take place either on board the Val or on the surface of Kepler 423-B, which they name Enigma.

Fun Fact About The Enigman Cave

I originally wanted to call this piece The Enigma Cave. And then I learned that title was already taken.

Ewps.

Memorable Quotes from The Enigman Cave

“Yes, Dr. Chase? The captain needs you here on the Bridge.”

And then in the background, there was Ben’s voice, whining and complaining, “I’m in the middle of an experiment.”

“Benjamin Chase!” Marnie yelled, her sudden increase in volume scaring everyone and breaking Tom out of his trance. “Get your ass over here. Now! Or I get somebody else to run Botany.”

“All right. But I blame you if this experiment goes to hell.” He cut the connection.

Tom looked back over his shoulder at Marnie. “What did we just find?”

“Wait for confirmation. Just, just wait for it. Astrid, send Ben the picture you took of the green stuff. Send it to his tablet.”

“Will do.”

A few minutes later, Chase stomped in. “You know I’m not on the Bridge crew,” he began, glaring at his ex-wife. “And who the hell sent me a picture of a bunch of chlorophyll?”

“Chlorophyll?” asked Ray. The others just stared.

“Yes! Goddamned chlorophyll. I don’t have the time for these shenanigans,” Chase huffed.

“Ben,” Marnie looked him in the eye, “are you absolutely certain that stuff is chlorophyll?”

“I know chlorophyll when I see it. Every botanist does.”

“And the chemical formula, Tom, what do you have on your screen?”

“C55H72O5N4Mg.”

More Quotes from The Enigman Cave (same scene)

“That, C-whatever, that stuff,” Marnie said. “Is that chlorophyll?”

“Yes.” Chase was even more peeved. “Everybody past Biochemistry 101 knows that.”

“They never found it off Earth though, eh?” Marnie asked, playing her trump card.

“What?”

“Here,” Astrid punched up another picture. “This is the atmosphere of the world we’re orbiting.”

Ben leaned over and then looked through the scope at the Scientific station. “Well, I’ll be damned.” He, too, was slack-jawed. “We, we found it.”

“Are you sure?” asked Marnie.

“Yes,” Chase was threatening to become as shell-shocked as Marnie and Tom had been. “Algae can have chlorophyll. They’re technically unicellular. But they, they live communally. I, I would say they, they count as, as multi-cellular.”

“Remember where you were, remember what you were thinking and, and how you felt,” Marnie said to them. “Because this is goddamned history.”

Rating

So if I had to rate The Enigman Cave, I would put it at about T for Teen. Because there are three sex scenes (one alien). Plus there is one incidence of violence but it’s only on screen for a moment. The inciting incident is a pair of deaths but the story starts after that, so I don’t show them.

Also, as I have continued to rewrite and edit the piece, I have ended up realizing that the sex scenes were a bit too explicit. So, they are getting more toned down these days.

Upshot

So, at the time, it was the best book I had ever written. But now? I can’t say. I can still see some parts where it could stand to be trimmed. So now I strongly suspect it will need an overhaul before I can even think about querying it. Or maybe self-publishing it.

As for Marnie and her pals, there will be a prequel.

The Enigman universe has room for some sequels. What do you think?


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The Power of Social Media (Neurotic Writers’ Edition)

Welcome to The Power of Social Media (Neurotic Writers’ Edition)

We neurotic writers welcome you. And now we’ll go hide, if you’ll excuse us.

Chicken Scratch

Neurotic Writers. So, I know aspiring writers. Lots and lots of them, actually.

You probably do, too. There are lots of people with a manuscript out there … somewhere. Perhaps it’s just in a hard drive. Or maybe it’s been uploaded to a fiction site. Or perhaps it has gotten a little exposure by having a chapter or a tantalizing fragment tossed onto a forums site.

It might take the form of a blog (Gee, I wonder if I’m doing that …?). There are some that are typed (Remember that?). Others are only in long hand. And still others are locked away in brain form only.

Attention Monsters, All

Whatever form it has taken, there is one thing I have learned about aspiring writers. And this includes fan fiction writers, by the way. Don’t dis ’em. They care about what they do, too! This may also be true of established writers as well.

Although I’m not even so sure where “established” starts happening.

If it starts when you’ve gotten a check for writing, then count me in the established camp. If not, well, then it might be that I am still waiting for my established writer card. But I digress. What have I learned about aspiring writers?

It’s that we are all attention monsters.

We all crave attention. But it’s more than just “Look at me! Look at me!” Instead, it’s more like, “Please oh please oh please read my stuff and leave detailed feedback so I know you really read it and don’t forget to tell me how kick-bun awesome I am!

Er, yeah.

Now, pretty much everyone on the planet adores hugs and positive attention and love and happiness. For aspiring writers, though, it’s poured onto a page.

The soul is naked, for all to poke at.

Erm, that wasn’t meant to evoke an NC-17 image. Shame on you for thinking so. And now that’s all you can think of, am I right?

It is scary and it is daunting. And it is exhilarating when you get even a scrap of positive feedback.

Enter Social Media

For aspiring writers with a backbone and a somewhat thicker skin, social media can be a way to get some of that craved feedback.

But how?

The first and probably most obvious method is to have a Twitter stream dedicated to your writing. I doubt that most people want to read about writer’s block, so you need to have something going on.

Perhaps you could write about inspirations, or earlier works, or how things fit together in your universe.

Hence I am also talking about a blog. You can blog about writing. The creative process can be fascinating for people who are into it. Maybe you’d like to review your own work, and comment on what you’ve learned, and how you’ve grown as an author.

Put both of these together, and you’ve got a pretty dynamic combination. You write, you blog about it and then you tweet or skeet about your blog posts and your writing.

Plus writing begets writing. Even blog writing (which is a rather different animal from book writing) can help keep writer’s block at bay. It helps to exercise these muscles fairly regularly.

Is There Another Option for Us Neurotic Writers?

Post on social sites. Hence for fan fiction, there are sites like Fanfiction.net. And for purely original stories, they have a sister site, Fiction Press. Or you could try Wattpad. In addition, plenty of more specialized fiction and fan fiction sites exist. Google is your friend!

But be aware of scams; they do exist. Furthermore, putting your work out there does not guarantee that you retain full rights to it. And this is despite the laws in your own country. In addition, understand there’s a lot of plagiarism and downright theft out there.

So remain as cautious as with any other information you put online.

I honestly cannot stress that last one enough.

Understand, too, that if you neurotic writers are going to submit to a traditional publisher, they often don’t want you to have posted your story elsewhere beforehand. Because this has to do with the full rights to your product.

Hence you might want to put out your smaller or less important works, and save your really big one, if you are ever planning to submit to a traditional publishing house.

Competitions

Yet another option is competitions. Here are some. Because the inspiration from this blog post came from learning that a friend had a story in an old (now offline) competition. The competition ran as a pure social media experiment.

Hence, while good storytelling and story-crafting matter, so does publicity.

Like with any other social media site, “likes”, comments and popularity all play a role. For my friend, and for others trying to make it, putting the link onto Facebook or X or Bluesky or the like is essential to getting the word out.

Even this blog post is helpful. FYI, and just for the record, this post is my own idea and she did not request or suggest it.

Let’s Head on Over to the Reader End of Things

The community of aspiring writers is, truly, a community. And that means give and take. But what kind of give and take? The kind that goes along with reviews and comments.

Because for those who are trying to write for a living, commenting and reviewing should be a part of that. Readily and cheerfully provide constructive criticism, if desired. Writers depend on your kind honesty!

Aspiring neurotic writers write for exposure. And often they get exposure from fellow aspirants. What better way to forge a sense of community than to read one another’s works, and comment thereon?

The Upshot of It All for Neurotic Writers Just Like Me (and Maybe Even You?)

For those of us neurotic writers who put it out there every day, who bare ourselves and our souls with prose or poetry, fiction or nonfiction, fan or wholly original, short story or multi-novel series, we all have a major issue in common – we want recognition.

We don’t even necessarily want to be famous, but we want to be the one at the fireside who spins a yarn as others sit, enraptured. And with social media, we hope, there just might be some people listening.


Click to buy Untrustworthy on Amazon

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Reviews of Books on Social Media

Social Media Marketing by Liana Evans, A Book Review
Book Review – Likeable Social Media by Dave Kerpen
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

A Day in the Life of a Social Media Marketer
Five Ways for Charities to use Social Media
Four Important Social Media Stats

Social Networking/Social Media Tips
The Best Lengths for Social Media Posts and More
Jell-O on the Wall: Social Media Perfection is Fleeting

Social Media for Neurotic Writers

Social Media and Writing
• Also, Social Media and Writing Part 2
Social Media and Writing Part 3
Are You Promoting Your Writing With Social Media?

Social media platforms, the next blog post

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Writing Progress Report – First Quarter 2021

Progress Report – First Quarter 2021

How great was first quarter 2021? So I spent first quarter 2021 still editing the 2020 NaNo novel, and reading it aloud to my husband. This is how I find plot holes, so how awesome was that?

First Quarter 2021 Posted Works

First of all, I worked on creating a number of new short stories. I am not so sure if I will need to create cover letter pitches for them. We shall see. One of these was Fatima’s Minnesota Wish. Another was Alix’s Apocalypse.

Yet another was Cave Canem and Cave. Plus, there was A Hot Time in the Alien Town, A Tumble in a Tomb, and Babel 2.0.

I also wrote Mandy Goes to Aspen, which was fun, and Mike’s Grades, which was somewhat more serious. But also rather far-fetched.

And then Sarah’s Invention was a more hopeful tale. But I also wrote Skating, which… was not.

Then on Wattpad I posted on the WattNaNo profile and nowhere else.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

Dinosaurs – 323 reads, 9 comments
† How to NaNoWriMo – 22,775 reads, 308 comments
• My Favorite Things (like kibble) – 972 reads, 133 comments
† Revved Up – 59,320 reads, 530 comments
Side By Side – 10 reads, 0 comments
† Social Media Guide for Wattpad – 14, 70 reads, 591 comments
• The Canadian Caper – 485 reads, 37 comments
† The Dish – 250 reads, 24 comments
There is a Road – 189 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 1,855 reads, 45 comments
• WattNaNo’s Top Picks 2019 – 1,551 reads, 10 comments
† What Now? – 2,471 reads, 104 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

A True Believer in Skepticism, to be published in Mythic Magazine. (this was withdrawn, as the magazine, I think, is going under)

Almost Shipwrecked, a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story published in Mythic Magazine.

Killing Us Softly, a short story published in Corner Bar Magazine.

Darkness into Light, a short story published in Corner Bar Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who is killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it is all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. But then what?

Time Addicts – No One is Safe – so this one is all about what happens in the future when time travel becomes possible via narcotic.

Time Addicts – Nothing is Permanent – this is the second in this trilogy. What happens when time is tampered with and manipulated in all sorts of ways? It is the ultimate in gaslighting, for one thing.

Time Addicts – Everything is Up For Grabs – coming in November 2021!

Plus a number of short stories to keep myself sharp. This year, I am writing a short story every day, and am currently using one-word inspiration in alpha order. So, a word that starts with A, then the next day a word that starts with B, etc.

Prep Work

So, currently, my intention, for this year’s NaNoWriMo, is that I am writing the third novel in the Time Addicts/Obolonks universe. But I need to iron out the plot! So a lot of this year is going to be spent on that. I have called this one Time Addicts – Everything is Up for Grabs.

First Quarter 2021 Queries and Submissions

So, here is how that has been going during first quarter 2021.

In Progress

As of first quarter 2021, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

I Used to Be Happy – Gemini Magazine
Justice – Adbusters
Mettle – RAB
Soul Rentals ‘R’ Us – A Thousand One Stories
Who Do We Blame for This? – Sonder Review

All Other Statuses as of First Quarter 2021

So be sure to see the Stats section for some details on any query statuses for first quarter 2021 which were not in progress.

Stats

So, in 2018, my querying stats were:

68 submissions of 19 stories
Acceptances: 4, 5.88%
In Progress-Under Consideration: 3, 4.41% (so these do not seem to have panned out)
In Progress: 10, 14.71%
Rejected-Personal: 14, 20.59%
Rejected-Form: 24, 35.29%
Ghosted: 13 (so these were submissions where I never found out what happened), 19.12%

So, in 2019 my querying stats were:

23 submissions of 11 stories (so 6 submissions carry over from 2018)
Acceptances: 4, 17.39%
In Progress: 11 (so this includes 2 holdovers from 2018), 47.83%
Rejected-Personal: 4, 17.39%
Rejected-Form: 3, 13.04%
Ghosted: 1 (so these are submissions where I never found out what happened), 4.35%

2020 Stats

So, in 2020 my querying stats were:

37 submissions of 12 stories (so 9 submissions carry over from 2019)
Acceptances: 3, 8.11%
In Progress: 7, 18.92%
Rejected-Personal: 12, 32.43%
Rejected-Form: 4, 10.81%
Ghosted: 11 (so these are submissions where I never found out what happened), 29.73%

2021 Stats

So, in 2021 my querying stats are 5 submissions of 5 stories (so 5 submissions carry over from 2020).

It can be pretty discouraging and hard to go on when nothing new comes up which is positive.

This Quarter’s Productivity Killers

So it is work, what else? I am working on a ton of things and since that is also writing, it can sometimes burn me out. Because you know that first quarter 2021 will not be the end of that!

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Content Strategy for the Web by Kristina Halvorson, a Book Review

Content Strategy for the Web by Kristina Halvorson

Kristina Halvorson has really got something here.

Content Strategy for the Web is a short, snappy read that combines information about Content Strategy as a discipline with tips and tricks for throwing a lasso around your own company/site’s content.

Kristina Halvorson is essentially the doyenne of Content Strategy. Her main ideas:

You probably need less content and not more.

Figure out which content you’ve got and archive whatever isn’t working for you, e. g. fulfilling some sort of purpose. Good purposes include building trust and expertise, answering customer questions and facilitating sales.

Not such good purposes are things like get some content out there because we’re naked without it! Another not so great purpose is content on the site because the CEO wrote it but it’s not very good and/or it’s off-topic. Ouch.

Archive that Stuff!

For whatever currently published content that does not fulfill a good purpose, either archive it or get rid of it entirely. It does not help you, and it may very well harm your company.

With a website, this means unpublishing some posts and pages, and creating redirects.

Get Organized, Says Kristina Halvorson

Get someone in charge of content. Not surprisingly, a Content Strategist comes to mind but definitely get someone to steer the ship.

Listen to the customers and the company regarding content. The company may be sending out content that’s confusing to the users. The users may be asking for something that can’t quite work.

It may or may not be in the company’s best interests to fix either problem, but at least you’ll know what the issue is.

And start asking why content exists out there in the first place.

This process begins with a content audit. That is, know what you’ve got out there. Then talk to the users. And, once you finish these processes, you can start to think of a strategy.

Yes, it’s really that much time before actually creating any content. Why? Because doing the ramp-up now will save a lot of headaches later. Think it’s a bear to audit and check every single piece of content on your site now?

How are you going to feel about it next year, when there are, what, 100 to 300 more pieces of content to go through?

I bet it would thrill just about anyone to only have as much content to deal with as you have right now, at this very moment. So start swinging that lasso now. It’s time to audit.

And Now, How Does it All Shake Out?

I have to say, while I can see where Ms. Halvorson is coming from. Furthermore, there was also a large chunk of the book devoted to, essentially, justifying the Content Strategist’s existence.

And perhaps this is necessary with a new discipline – I don’t know. But it does make for an edge of defiance, e. g. this discipline is good enough!

It is. So don’t worry.

And, in 2025, content strategists are more respected and in demand than ever. But AI might be a bit of a threat. But we shall see….

Rating

Review: 4/5 stars.


Click to buy Untrustworthy on Amazon

Want More Book Reviews?

If my experiences with book reviews for social media resonate with you, then please be sure to check out my other book review blog posts.

Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy — Halvorson isn’t the Only One Out There!

The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review
Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Likeable Social Media by Dave Kerpen
The New Rules of Marketing & PR by David Meerman Scott, A Book Review
The Numerati by Stephen Baker, a Book Review
Social Media Marketing by Liana Evans, A Book Review
Trust Agents by Chris Brogan and Julien Smith, a Book Review
White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review
The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

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Community Management – Handling Yourself as a Good Netizen

Handling Yourself as a Good Netizen

Are you a good netizen?

I have been managing Able2know for over twenty years.

It is a generalized Q & A website and the members are all volunteers. I have learned a few things about handling yourself online during this time.

Chill the F*** Out

1. There are few emergencies online. Take your time. I have found, if I am in a hot hurry to respond, itching to answer, it usually means I am getting obsessive.

2. When it is really nutty, step away from the keyboard. I suppose this is a corollary to the first one. Furthermore, I pull back when it gets too crazy-making, or try to figure out what else may be bothering me, e. g. I have not worked out yet, something at home is annoying me, etc.

Being online, and being annoyed, does not equal that something online caused the annoyance.

Be Clear

3. All we have are words (emoticons do nearly nothing).I like to make my words count, and actually mean exactly, 100%, what I write, but not everyone hits that degree of precision in their communications. I have learned to cut about a 10% degree of slack.

4. Not everyone gets you. You might be hysterically funny in person, but bomb online, Netizen. Or you might feel you are a gifted writer, but you write to the wrong audience.

You may be hip for your crowd, but hopelessly out of it in another. This is not, really, a personal thing.

You can either waste your time trying to get everyone to love you or you can recognize that you did not convert one person and move on from there. Choose the latter; it will save your sanity every time.

Keep Chilling Out, Fellow Netizen

5. Be Zen. E. g. I have found the old, “oh, you go first” kind of thing smooths the way a lot. I am not saying to not have your say and let everyone else win all the time. It is just, ya kinda pick the hill you wanna die on, e. g. what is really important. Stick to those guns.

The others, not so much. E. g. getting into a shouting match and kicked off a site due to your hatred of the Designated Hitter Rule – even on a sports or baseball site – falls in the category of you are probably overreacting and being really, really silly.

I doubt that that is a hill most people would try want to die on. But defending your beliefs, fighting prejudice, etc.? Those are probably better hills.

Controversy, Shmontroversy

6. And the corollary to #5: controversial topics are controversial for a reason. They get under people’s skin and make them squirm. Be nice; do not do that all the time.

So try to engage people in other ways, Netizen. There are plenty of people on Able2know who argue a lot about politics. I am not a fan of arguing politics.

But we also get together and play Fantasy Baseball (talk about your Designated Hitter Rule). Or we swap recipes, or pet stories, or the like.

But then, when a forum member gets sick or becomes bereaved, people who just argued till they were blue in the face turn around. And they virtually hug and offer tributes, prayers (or positive, healing thoughts) and words of comfort.

And this user multidimensionality warms the heart. So, over the years, people have gotten better at it. If someone is really bothering you, it is possible that, in other contexts, you would get along. You might want to see if you can find some common ground, and other contexts.

Sing Along with Elsa and Let. It. Go.

7. Know when to stop, or even let others have the last word.

When I am really angry, I usually just withdraw. However, this is not a surrender. Instead, I am tired and life is too short.

You do not become a smaller, or less worthwhile person, and you have not lost (whatever that really means, particularly on the Internet, fer chrissakes) if you walk away and wash your hands of things. Netizen, you are entitled to call it quits on an argument or discussion.

Finally, I hope you learn from my insanity and my mistakes. Life is too short to let it get to you too much!

Here are some posts about my years in community management, and what I have learned.


Going From a Collection of Users to a True Community
Risks of a Community Without Management
Are Off Topic Posts Ever Okay?

Click to buy Untrustworthy on Amazon

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… And Facebook for All – All the Rest of It

… And Facebook for All – All the Rest of It

What’s the rest of it? There are really only two areas that I haven’t delved into: Groups and Notes (and keep in mind, FB changes constantly, so these could go away).

Notes are kind of gone these days, but I am keeping this information for the sake of history, and because it may still be helpful in some fashion.

Groups

Groups: a lot more self-explanatory than you might expect.

They are, of course, a means for people to gather themselves together. Facebook is enormous and so, instead of looking through several million people to try to find someone who likes, say, Star Trek, you can hunt for a Star Trek group.

Join it and, voila! Instant collection of people with an interest similar to your own.

Joining in a group affords few obligations. Get invited to a group event? Well, it’s nice to RSVP, but not necessary. New discussion in the group? Well, it’s nice to participate, but you don’t need to. Add photos? Again, lovely, but no one’s holding a gun to your head.

Group Management

Managing a group differs a tad because it’s good to keep it lively. I’ve already talked a bit about groups before in this series, so I won’t repeat what I’ve said. However, mainly you want to keep discussions going (if any) and interest up.

Gathering an enormous number of fans (yes, I know they are called Likes now, but what’s the human term? Likers? That just sounds weird, Facebook) helps with that.

This helps because it’s a somewhat objective means of showing interest in your group or cause or company, but since there’s a proliferation of dual accounts, that’s not necessarily much of an achievement.

Plus, since it’s so easy to toss a Share or Like button on any site, and Liking is so easy, having a lot of fans often just means you got your group in front of a bunch of people who are fine with clicking on a Like button, and nothing more.

A group with 1,000 fans is not necessarily going to be easier to monetize than a group with only 100.

Notes

Notes became yet another means of getting across information. The main difference between them and the rest of Facebook’s discussions? The replies seem more like subordinate-appearing comments versus discussion replies.

Huh?

Yeah, it’s a difference without much of a real distinction.

The main usage I’ve seen for Notes consists of old-fashioned “getting to know you” kinds of notes. You know, the kind where you’re asked your favorite ice cream flavor or the name of your childhood pet.

I’ve been on the Internet for over a decade and a half and, frankly, I think I’ve seen all of these by now.

Plus, not for nothing, but those are the kinds of questions that companies use to to verify accounts. Don’t answer them.

The last bit about Facebook is its very ubiquity. One of the reasons why it is so successful is because it’s, well, so successful. E. g., a long time ago, it hit a tipping point and started to become famous for the sake of being famous.

Therefore, it got bigger pretty much just because it was already huge.

FB is a well-known worldwide phenomenon. Mentioning it is so obvious and simple that it practically isn’t product placement to talk about it any more.

This is much like mentioning a telephone in a movie isn’t really product placement to give a profit to Alexander Graham Bell‘s descendants.

See you online. And, yes, I will friend you if you like.


Click to buy Untrustworthy on Amazon

Want More About Facebook?

If my experiences with Facebook resonate with you, then please be sure to check out my other blog posts about the largest social network on the planet, by far.

Creating a Facebook page
Working with a Facebook Page
… Your Profile Page
Home Page
Offsite Sharing
All Your Account Settings
All the Rest of It
Facebook versus Forums

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Adventures in Career Changing

My leap into a Social Media and Writing career

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