Blog for Indie Author Janet Gershen-Siegel |

Home | Blog

Working With a Facebook Page

Published by Janet Gershen-Siegel on November 3, 2020

Working With a Facebook Page

How do you go about working with a Facebook page?

Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date after a while. This is what currently works. Caveat emptor.

Adding images

Images are always helpful. Use them a measure of branding for your work, and always use images you have permission to post! If someone else created or photographed an image you are using, even if you now own the rights, it is a courtesy to link to them and give them a shout out. A lot of my father’s and husband’s photography is on my personal author page, and people like to see newer work from them.

It’s just another way to acknowledge that this is a community and this solitary pursuit is far from being completely solitary.

Working On And Handling Updates

It’s all about the updates. You can schedule a few months in advance, so make a point of doing this. You can cover a lot more if you spread out your work and set it to emerge at various times; just look at your insights to get an idea of when people are online, and match to those times as well as you are able to.

Setting Up a ‘Buy Now’ Button

You will definitely want one of these. Right in front of your background image, there are three buttons. The one on the left (which is actually in the middle of your background) is a variable. Pull down on it and choose what you want to showcase. Select Edit Call to Action and enter a link directly to buy your work. Be sure it is a link directly to your work on Amazon or Smashwords or wherever.

That is, clear away the extraneous junk on the URL. So for Amazon works, this is everything after the ISBN.

If you have nothing to currently sell, you can always upload a YouTube video and change the call to action to a call to watch a video on your site. There are other choices such as Call Now. So, use whatever works best for your needs.

And if you want to start advertising on Facebook, well, that’s a whole other thing…

Want More About Facebook?

If my experiences with Facebook resonate with you, then check out my other articles about the largest social network on the planet, by far.

… And Facebook for All

• Demystifying Facebook
† Creating a Facebook page
• Working with a Facebook Page
† … And Facebook for All — Your Profile Page, Part I
• … Your Profile Page, Part II
† Home Page
• … Company Pages
† Offsite Sharing
• All Your Account Settings
† … And Facebook for All
• All the Rest of It
† Advertising on Facebook
• Facebook versus Forums

Leave a Comment

Getting Story Ideas

Inspiration, names, physical world, news, literature, aging, speculating, Military, Myths, friendship, Childhood, Eavesdropping, pets, Religion, life events, medical care, Music, sexism, Getting story ideas, Children, visual artists, Senses, Education, Employment, Ideas jar, marriage, politics, films, TV shows, science, exercise, Writing about Technology, mental energy, Inspiration videos, Character Questionnaire, Tropes, Make Characters, Writing POC, Main Characters, snowflake,

Getting Story Ideas

Published by Janet Gershen-Siegel on October 1, 2020

Getting Story Ideas

Getting story ideas can sometimes be difficult.

Where do your story ideas come from? Harlan Ellison was known to quip, “Schenectady.”

I wanted to use an image for a blog post about getting story ideas because it was perhaps the oddest thing. Because I really did see a dirty plate in the sink a few years ago. And I thought: there’s a story there.

Inspiration Comes in Many Forms

So for every dirty plate, there are a thousand other possible sources of inspiration. And I’ve been posting a lot of these sources. These are means of how I inspire myself but they are far from being all-inclusive.

And you don’t have to find any of them inspiring if you don’t want to. Also, your methodology will, undoubtedly, differ from my own.

However, here are some things which have worked well for me.

Personal Methodology – This is What I Do

• Look at multiples. That is, if you see one thing that is of interest, pair it with something unexpected. Or maybe add another thing to it. As a result of doing this, I came up with the phrase, “Smart kangaroos“. And this phrase helped me to write a ton of fan fiction.
† Flip the script. So what I mean is, consider the opposite of something you like. Or even consider something you dislike, and what it would take to make you like it. Or, it can be something you just plain don’t know that well, or a genre you don’t normally tackle.
• Filter your outside stimuli. That is, look at the outside world like a character or a reader would. What do you notice? What do you ignore?
† Let ideas settle and percolate.
• Use brainstorming as a tactic. This means not filtering your ideas. The concept behind brainstorming is to throw a ton of jello against a wall and hope some of it sticks (or something like that; I’m probably mixing metaphors here). The short answer is: don’t self-censor.
† Write down your dreams.
• Write down your ideas, no matter what they are. They might be a turn of phrase, a scene, a name, a face, anything.

Getting Story Ideas: Takeaways

If all else fails, you can look at writing prompts and those are perfectly fine. But to make your own kinds of prompts, consider what you would be doing if you had to be the one coming up with the prompts.

Leave a Comment

Writing Progress Report – Third Quarter 2020

Writing Progress Reports, First Quarter 2018, Second Quarter 2018, Third Quarter 2018, Fourth Quarter 2018, First Quarter 2019, Second Quarter 2019, Third Quarter 2019, Fourth Quarter 2019, First Quarter 2020, Second Quarter 2020, Third Quarter 2020, Fourth Quarter 2020, First Quarter 2021, Second Quarter 2021, Third Quarter 2021, Fourth Quarter 2021, First Quarter 2022, Second Quarter 2022, Third Quarter 2022, Fourth Quarter 2022, First Quarter 2023, Second Quarter 2023, Third Quarter 2023, Fourth Quarter 2023, First Quarter 2024, Second Quarter 2024, Third Quarter 2024, Fourth Quarter 2024, Writing Progress Reports Hub, First Quarter 2024, Second Quarter 2024, Third Quarter 2024, Fourth Quarter 2024, First Quarter 2025, Second Quarter 2025, Third Quarter 2025, Fourth Quarter 2025

Writing Progress Report – Third Quarter 2020

Published by Janet Gershen-Siegel on September 29, 2020

Progress Report –Third Quarter 2020

How great was third quarter 2020? So I spent third quarter 2020 mostly working. The pandemic continued, as did the American conversation about race. Which is not a bad thing.

Third Quarter 2020 Posted Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them.

Then on Wattpad I posted on the WattNaNo profile and nowhere else.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

† Dinosaurs – 29 reads, 9 comments
• How to NaNoWriMo – 18,579 reads, 231 comments
† My Favorite Things (like kibble) – 972 reads, 133 comments
• Revved Up – 59,292 reads, 530 comments
† Side By Side – 9 reads, 0 comments
• Social Media Guide for Wattpad – 13, 479 reads, 590 comments
† The Canadian Caper – 473 reads, 37 comments
• The Dish – 250 reads, 24 comments
† There is a Road – 188 reads, 28 comments
• WattNaNo’s Top Picks 2018 – 1,814 reads, 45 comments
† WattNaNo’s Top Picks 2019 – 1,124 reads, 7 comments
• What Now? – 1,949 reads, 48 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

Almost Shipwrecked, a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Killing Us Softly, so this is a short story published in Corner Bar Magazine.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story published in Mythic Magazine.

Darkness into Light, so this is a short story to be published in Corner Bar Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it’s all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. But then what?

Time Addicts – No One is Safe – so this one is all about what happens in the future when time travel becomes possible via narcotic.

Prep Work

So currently, my intention, for this year’s NaNoWriMo, is that I am writing the second novel in the Time Addicts/Obolonks universe. But I need to iron out the plot! So a lot of this year will be spent on that. This one will be called Time Addicts – Nothing is Permanent.

Third Quarter 2020 Queries and Submissions

So here’s how that’s been going during third quarter 2020.

In Progress

As of third quarter 2020, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

† A Kitten – The School Magazine, Zooscape
• Blue Card – Salvage
† Gentrification – Minola Review
• I Used to Be Happy – Whiskey Island Magazine
† Justice – Protean
• None of This is Real – Journey Into…
† Soul Rentals ‘R’ Us – Defenestration Magazine
• The Guitarist – The New Southern Fugitives
† The Student – Utopia Science Fiction
• Who Do We Blame for This? – Short Story.me

All Other Statuses

So, be sure to see the Stats section for some details on any query statuses for third quarter 2020 which were not in progress.

Stats

So, in 2018, my querying stats were:

68 submissions of 19 stories

† Acceptances: 4, 5.88%
• In Progress-Under Consideration: 3, 4.41% (so these don’t seem to have panned out)
† In Progress: 10, 14.71%
• Rejected-Personal: 14, 20.59%
† Rejected-Form: 24, 35.29%
• Ghosted: 13 (so these were submissions where I never found out what happened), 19.12%

So, in 2019 my querying stats were:

23 submissions of 11 stories (so 6 submissions carry over from 2018)

† Acceptances: 4, 17.39%
• In Progress: 11 (so this includes 2 holdovers from 2018), 47.83%
• Rejected-Personal: 4, 17.39%
† Rejected-Form: 3, 13.04%

• Ghosted: 1 (so these are submissions where I never found out what happened), 4.35%

2020 Stats

So, in 2020 my querying stats so far are:

27 submissions of 12 stories (so 9 submissions carry over from 2019)

† Acceptances: 2, 7.40%
• In Progress: 11, 40.74%
† Rejected-Personal: 8, 29.63%
• Rejected-Form: 2, 7.40%

† Ghosted: 4 (so these are submissions where I never found out what happened), 14.81%

It can be pretty discouraging and hard to go on when nothing new comes up which is positive. It was a huge lift when Killing Us Softly got an acceptance!

Third Quarter 2020 Productivity Killers

So, it’s work, what else? I am working on a ton of things and since that is also writing, it can sometimes burn me out. So there is a lot going on, and I am busy as all get out. Because you just know that third quarter 2020 will not be the end of that!

Previous progress report post
Next progress report post

Writing Progress Reports Hub

Leave a Comment

Swag for Independent Writers

Swag for Independent Writers

Published by Janet Gershen-Siegel on September 17, 2020

Ah, Swag

Do you like swag?

So, swag is necessary when you go on the road. Work a convention at a dealer’s table, or get your book into a library, and you may need a little extra something to give away. Hence here are a few choices.

Bookmarks, a Very Common Form of Swag

Maybe the best and closest kind of giveaway item is the humble bookmark. In one sense, it’s perfect because it relates directly to books and reading. And you can spend as much or as little as you like. Plus maybe you only want something straightforward, perhaps a section of your cover, often printed on one side on heavy cardboard stock. And that’s great!

Because you’ve got some real estate, consider some additions, such as your website or even a QR code for a discount off one of your books. However, I suggest leaving one side blank for notes. While that’s not strictly necessarily, it may end up cheaper for you, not to mention it having an actual purpose.

Bookmarks are particularly useful because not only can you put them in your own books, you can put them in library or bookstore books. Yes, they might be removed and discarded. However, you need to consider that these are loss leaders; you need to be ready to lose some cash on these.

Business Cards

These seem hit or miss. If you go to conventions and run a table or booth, you will need cards. And again, try to keep the back blank. Pro tip: use matte. Shiny card stock costs more and it makes it harder to write on the card. Because you want people writing on your cards. Oh, and don’t be stingy with them. Give them away. Meet someone? Give them a card. Someone stops by your table? Give them a card. Like bookmarks, these will be discarded by a lot of people. Accept that as a cost of doing business.

Tee Shirts

These can work really well if you have a fantastic and memorable cover design, or a great catch phrase. Imagine a tee shirt which has your cover on the front and your catch phrase on the back. You can make people into walking billboards this way. Be ready to give a lot of these away, and maybe even use them as contest prizes. Most people will not purchase these unless you become really famous. Again, this is a cost of doing business.

Toys and Action Figures

Funko Pops lets you design your own male and female characters. But volume is an issue here. And so is the startup cost. The blank figures in that link are almost $10 apiece. Hence a large run of these may not be in the cards – so take advantage of their rareness and play on the scarcity aspect when giving these away or selling them.

For other types of action figures, look at prices and consider what you want to settle with. If the figure doesn’t end up looking a lot like you, how will that make you feel? If the answer is ‘terrible, of course’, then you might want to do something else with your swag budget.

Swag: Some Takeaways

Giving away swag may seem counterintuitive. After all, you want to make money, rather than spend it. But if you are new on the scene, it can be a great way to get noticed and show how you’re different from all the rest.

Leave a Comment

Community Management – Collection of Users to True Community

Community Management, Scale. Freshening, Get Together, Love, Small Things, Without Management, True Community, Party Started, Terrible Netizen, Snakes, Circle Game, Look, Netizen, Corralling, Wandering off Topic, Facebook versus Forums, Superstar Users, Analytics, Community Roundtable, Community Management Haikus, Life of a Community Manager, Social Media Job Descriptions, Superstar Users, Community Roundtable 2010, community managers,

Community Management – Collection of Users to True Community

Published by Janet Gershen-Siegel on September 10, 2020

Going From a Collection of Users to a True Community

What is a True Community?

I’ve written at least seven obituaries.

That is, perhaps, an odd thing to confess. But when Jill, Kevin, Paul, Joanne, Olen, Joan, and Mary all passed on, it was up to me to write something, to not only commemorate their lives, but to try to help comfort a grieving community.

I am not saying you will write as many, or even if you will ever write even one. And I certainly hope you will never have to, as they can be gut-wrenching. But it was with the first one – Mary’s – that it became manifest (if it was not already self-evident) that, to paraphrase the old Brady Bunch theme, this group had somehow formed a family.

How Can This Happen to Your True Community (Without the Tragic Part)?

But no one has to cross over to the other side in order for your collection of users to coalesce into a Community with a capital C. The secret is very simple, although many companies don’t want to hear it: it’s going off-topic.

Let us assume, for example, that your community is a corporate-run one. And the product is a soft drink. Corporate tells you to stay on topic, on message. However, your users are saying something very different.

For it is easy, as you’re talking about the soft drink, to slide into discussing foods eaten with it (frankly, for such a community you’d almost have to go off-topic. Nobody but a truly dedicated corporate marketer can talk about a soft drink 24/7). Food slides into a discussion of recipes. Recipes turn into a talk about entertaining. And then suddenly you’re off to the races and talking about family relationships.

Corporate tries to pull you back on topic. Yet your users pull the true community ever further away. And they pinball from family relationships to dating, raising children, and elder care, if you let them.

The Community Manager’s Role

Here is where you, as the Community Manager, can talk to Corporate and forge a compromise. Corporate needs for people to talk about the product, tout it, and virally promote it. And they need people to make well-ranked (on Google) topics about it. Corporate may also realize that they need to hear the bad news about the product as well. The users need to talk.

So make a compromise. Create an off-topic area and move all off-message topics there. And be fairly loose with your definition of what’s on topic. In our soft drink example, the recipes topics, even if they don’t use the product as an ingredient, are still close enough so you can consider them on topic.

Also, don’t be surprised if the corollary is true. Hence topics that begin on message veer off it, even by the time of the first responsive post. That’s okay. Those topics should still be considered to be on message. Because Google is far more concerned with a forum topic’s title and initial post than with its tenth response.

The Benefits of the Off-Topic Section

Don’t be shocked if your off-topic section becomes a large one. And recognize that you and your Moderating staff (if you have one) may need to make on message topics in order to continue creating germane content. But your true community will be talking and the site will be a lively one.

It’s a party that’s going nonstop, your users will stick around and from this you can build a marketing database. And that is one of the standard corporate aims behind creating a community in the first place.

So when your users start talking about life events, such as births, school, divorce, moving, jobs, marriage, children and, yes, deaths, it matters. And when they start supporting each other through each of these phases, it marks a bright line distinction between a haphazard agglomeration of users and a true team of like-minded individuals.

Finally, that team, that family, that army, is what being in a true community is really all about.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other articles about how online communities work.

Community Management Tidbits

• A Day in the Life of a Community Manager
† Analytics
• From Small Things
† Get Together
• Going From a Collection of Users to a True Community
† Handling Yourself as a Good Netizen
• Let’s Get this Party Started
† Look at Me!
• Risks of a Community Without Management
† Snakes in the Garden
• Superstar Users
† The Circle Game
• Wandering off Topic

2 Comments

Community Management – From Small Things

Published by Janet Gershen-Siegel on September 3, 2020

Community Management Tidbits – From Small Things

What kind of small things? Small forums!

Every forum starts out small. Getting started is one thing. How do you get big?

The secrets to getting big go hand in hand with those for getting started: Search Engine Optimization and content.

Small Things Like SEO

Let’s start with SEO. If you haven’t checked your keywords in three months, check them now. Compare to your competitors, and check Google Adwords. Consider changing up your keywords for a while and see if you can draw more traffic.

The basic principles of offsite SEO apply: get your site listed on other sites which are more popular. Also, consider article marketing (if appropriate) and guest blogging. Perhaps some of your best content can be repurposed as articles or blog entries.

Ask the creator(s) of that content for their permission (even if your Terms of Service say that you own all posts, this is courteous) and update and repackage the content. Articles are a great way to generate interest in your site so long as you add your URL into the “About the Author” section.

And make it clear that you allow reprint rights only so long as the article remains completely intact, including the aforementioned “About the Author” section.

Blogging

One good blog deserves another. If you want to see if your better content can go on others’ blogs, why not create your own site blog? So at the absolute minimum, you can use it to inform your users of site changes and planned outages. But you can use it for a whole lot more.

Because you can showcase and expand better content, announce contests and promotions, and keep important site information front and center. Plus, if you add a blog, you can again make the rounds of basic social media bookmarking sites like Reddit.

Add an RSS feed if you have not already. You can feed it into Twitter and Facebook using a promotional site like HootSuite.

Facebook

Create a Facebook fan page and, at minimum, populate it with the RSS feed. And also use it to assure users if your site goes down, particularly for unexpected outages. Because such an outage can make some users nervous. So, Facebook (and Twitter, too) can be a means by which you reassure them.

Small Things About Site Redesign

Another area where you might be able to better grow your user base is with some site redesign. Be careful with this as a community can often take (frequently somewhat unfounded) proprietary interest in the site’s look and feel.

One way you can ease users into a change is by telling them (don’t ask for permission) that you’re going to be testing some site changes. Consider using A/B testing and compare a few different versions and see which one works better.

Simplified Registration

Consider simplifying your registration process, if you can, and embrace user-centered design. You still want to use a captcha code and you still want to have your members sign up with a real, usable email address.

But look at your process and see if there are any unnecessary hurdles. Are you asking for something like a potential user’s middle name or home city? Isn’t that kind of useless (and many users would feel that the home city information would be excessively intrusive)? Jettison the question and your registrations might increase.

Since you’re tinkering with the signup process and not the overall look and feel of the site, your regular membership might not take so much of a proprietary interest. They might not even notice.

Analysis

Check your metrics. Small things on a daily basis are not going to matter too much. But if you’ve got a continuing decline over time, or if membership is staying the same and not really increasing much, you may need to take action.

To grow your site, you need to continue to promote fundamental principles: improve your site design and test it; take care to add and promote good, keyword-rich content; and continue good onsite and offsite SEO practices. And be patient as small things become bigger ones. Most communities weren’t built in a day.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other articles about how online communities work.

Community Management Tidbits

2 Comments

The Best Lengths for Social Media Posts and More

Social Media, Social Media Writing, Social Media Writing Part, Social Media Writing Part 3, Best Lengths, Hesitation Generation, screen name, Happy Holidays, Relentless Pace, Cyber Infidelity, Podcasting, Neurotic Writers, Social Media Balance, Social Media Perfection, Losing Control, Social Media Tips, Employee Passwords, Look Like Online, social media, Social Media Platforms, Promoting Writing, Social Media Marketer, EditMe Webinar, Demand for Social Media Jobs, Stumbleupon surpasses, Less Conversation, Snapchat Settles with FTC, Quickly Boost Results, Hype, Auto-Service Economy, Sharing Less, Social Media background check, formatted, Four Important Social Media Stats, Cheat Sheets, Seduction, social back, Social media background check, Collaboration, Wikileaks, Editme Webinar, Cyber Legacy, Campaign 2012, Demographics, ways, Time-saving tips, Campaign 2012, Happy Holidays, Neurotic Writers, Sharing Less,

The Best Lengths for Social Media Posts and More

Published by Janet Gershen-Siegel on September 1, 2020

What Are The Best Lengths for Social Media Posts?

Best Lengths for social posts can seem elusive. What’s right? Does it ever change?

The fine folks at Buffer and, in particular, Kevan Lee, have done it again and have everything you always wanted to know about social post lengths but were afraid to ask.

In my travels online, I have seen blog posts that were under 50 words long. I have seen blog posts that were a good 10,000 words long. Tweets, of course, are limited. But there have been plenty of Pinterest pins with just an image and nothing else. Or they’ve got enough verbiage behind them to seemingly rival War and Peace. So, what’s ideal? Is there any science behind it?

Blogs

How long should blog posts be? Buffer likes blog post titles to be six words long (oops, this blog post’s title is too long). Interestingly enough, the blog post where I got the inspiration for this blog post from also has a title that is too long.

Sometimes, six words is just not long enough.

Thanks to Buffer for this graphic.

Interestingly enough, Buffer said blog posts are best at 1,600 words in length.

However, Yoast (the fine makers of an SEO plugin I use for my own blog posting–as do many other people!) provides good SEO credit for blog posts that are at least 300 words in length.

The two are not necessarily mutually exclusive, but one thing is for sure – those fifty-word blog posts just plain are not long enough.

Facebook

How big should a Facebook post be? Buffer said forty characters.

Keep it short, snappy, and to the point. According to Lee, Facebook posts that exceed forty characters degrade in engagement as they get longer.

Not to put too fine a point on it, but that 700-word screed you wrote? Better make that a blog post instead and just link to it. But if you put the whole thing on Facebook, people will scroll right on by. Yes, even if you add an image.

Here’s a trick to get around the forty-character wall – links show the title and some text, and you can always change these.

Or add an image with some text. But don’t go nuts! It is very, very easy to hit and exceed critical mass.

Best Lengths for LinkedIn Posts

How long should a LinkedIn post be? Buffer clocks in at twenty-five words, based upon clickthrough data.

How large should a Pinterest image be?

Buffer’s got you covered – 735px x 1102px. These taller pins seem to stand out more, and are therefore shared more often.

Best Lengths for Twitter Posts

How long should an effective Tweet be? Buffer said to limit it to 71 – 100 characters, in order to provide some space for people to comment before sending out a modified tweet (MT).

So keep hashtags at six characters for maximal impact. Yes, we all know that people sometimes use hashtags as a bit of wry commentary.

Tumblr in particular seems to inspire hashtags like #DudeLooksLikeALady (and not just for fans of Aerosmith). Excessive hashtagging is one of the characteristics of Instagram. However, the best length hashtag on Twitter has six characters.

Best Lengths for Posts: Takeaways

TL; DR – Check out the chart, and the cited article, for more information. The research on best lengths for posts is sound, and fascinating, and the article was a hell of a find.

Is it still relevant, years later? Eh, kind of. You make the call, sports fans.

The best lengths for social media posts keep changing. But there’s one constant in life—cut to the chase!

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Conquer Your Fears and Get Together

Yes, you can—and should — get together! Life online is all well and good. Many of us spend large chunks of our time connected, whether that is via a desktop PC, a smartphone, a laptop, or a tablet. Newer technologies will, undoubtedly, make it even easier to get and stay connected.

But sometimes you’ve just got to say: Stop the Internet, I want to get off!

Of course you go offline every night for bed (er, you do, don’t you?), at the absolute minimum. But there’s more to it than that.

When your community has been around for a significant period of time (say, a year), your users are going to, naturally, be curious about meeting one another. In person. With no screens dividing them.

And this is excellent. It is a sign of the community jelling. You should encourage this. Or, if you like, you can even suggest a meeting yourself.

I mean, why the hell not?

Informal Gatherings

For informal gatherings, there is little, if anything, that you need to do. If you can attend, great! And if you can’t, ask people to take pictures. However, remind your users they should get permission before they take any photographs and post them online.

Furthermore, if there will be minors present, emphasize that photographs of them really should not appear online. Be prepared, if the child’s parents ask, to remove such photographs if they end up on your site. But that’s about it.

Formal Gatherings

Formal gatherings allow for a lot more dazzle. A get together can be as expensive or cheap as you like. Your attendees might wish to reserve a block of hotel rooms, or even a hall. Or you might just need to make reservations at a restaurant.

Or you could think outside the restaurant, and consider a visit to a museum, historical attraction or nature preserve. Your group might enjoy attending, say, a minor league baseball game (it’s often a nominal fee to get your site or company mentioned on the scoreboard or over the public address system. Usually this takes the form of a charitable donation).

Or your users might even enjoy a potluck, or a cruise, or a bowling tournament for fun. They might like to run a 5K race (or just watch) or even attend lectures or form a book group. And they might even enjoy helping to build a house for charity or volunteer at a soup kitchen for the day. The only limits are your imagination and the focus of your community.

Because a forum devoted to young mothers, for example, might enjoy a gathering where they can bring their children. Whereas a board focusing on a hip hop artist might prefer attending a concert.

Get Together Swag

For a gathering (in particular, for one specifically planned and sanctioned by you), it’s nice to bring swag. That is, forum- or company-specific merchandise. Make it free for the taking! Hats, tee shirts, frisbees, key chains, whatever you like.

The young mothers’ forum might like diaper bags or onesies. That hip hop forum might like licensed mix CDs, or special music that they can download.

Just give them the URL and a key or password, so they can get it exclusively, at least to start. And, it’s not a problem if people begin to share the URL and the password. Because you want them to do this.

Gatherings are fun. It’s enjoyable to finally see and get together with people you only know from online. Once you’ve heard their voices and seen their mannerisms in the flesh, you’ll never read their posts the same way again.

Want More About Community Management?

If my experiences with community management resonate with you, then check out my other articles about how online communities work.

Community Management Tidbits

4 Comments

Cognitive Surplus by Clay Shirky, A Book Review

Book Reviews, Killer UX Design, Content Nation by John Blossom, SEO Made Simple, Lee Odden, Dave Kerpen, Liana Evans, dummies, cluetrain manifesto, shama hyder kabadi, Numerati, Guerilla Marketing, White Space, Clay Shirky, Trust Agents, Kristina Halvorson, Stephen King, Zen, William Zinsser, Drupal for Dummies, Executive, XHTML, Communicating Design, Joshua Porter, Strategic Planning, Google Advertising Tools, Web Analytics, Right Hook, David Meerman Scott, web analytics, Revved Up, robot building, Charlene Li, Josh Bernoff, style guide, elements,

Cognitive Surplus by Clay Shirky, A Book Review

Published by Janet Gershen-Siegel on August 4, 2020

Let’s Look at Cognitive Surplus by Clay Shirky

Clay Shirky really has something here. Because I have to say, I just plain love this book. I am a fan! In addition, this book ended up tying with Groundswell for being my favorite of the six books that we were assigned to read in my first Quinnipiac University social media class, Social Media Platforms (ICM 522).

At the time, I started classes thinking I would only get a certification and nothing more. However, I ended up staying long enough to get my Master’s of Science in Communications in Interactive Media (social media). And a part of that decision can be traced directly back to reading this particular work.

Philosophy To Go

Furthermore, I really liked the philosophical and sociological aspects of his work. Essentially, what he ended up saying was – society is changing. It’s not just the Internet; it is happening to humans ourselves. We are in the process of becoming new, and different. Hence there is a seismic shift going on, in our society.

Of course, that is likely to just be the wealthiest slice of society. Because heartbreakingly poor people in Third World countries simply aren’t going to be adding to online or offline content any time soon. Or, if they are, it is far more likely to consist of content that is survival-based.

Hence this would be items for sale, rather than the products of truly creative pursuits. But the internet is also one, big, giant marketplace. And those contributions are just as valuable.

Clay Shirky on Amateurs vs. Professionals

In addition, I really love what he had to say about amateur participation. Because in Chapter 5, on page 154, Shirky persuasively writes:

“As more people come to expect that amateur participation is always an option, those expectations can change the culture.”

So, here’s to amateur participation. Because it is here to stay and I suspect it will never, truly go away.

Ten Years Later, What Do I Think?

I think what Shirky has to say is still useful. However, one piece of social media has a use case which he did not think of when he wrote the book. I am talking about people who do not own a tablet or a personal computer or a laptop. They don’t even own an e-reader. But they do own a smartphone.

There are great swathes of people, particularly in Asia and Africa, who consume social media only one way—via mobile.

Amateur participation is happening on ever smaller screens. And mobile users move quickly! If you don’t grab them in the first few seconds, guess what? They’ll swipe left.

I think my rating right now would be 4 1/2 stars. But that’s not really the fault of Clay Shirky. And, if he updates this seminal work to include more mobile-only users, then my rating would go right back up to 5 stars.

Rating

Review: 5/5 stars.

Want More Book Reviews?

If my experiences with book reviews for social media resonate with you, then check out my other book review articles.

Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy

• Avinash Kaushik’s Web Analytics 2.0, a Book Review
† The Cluetrain Manifesto: 10th Anniversary Edition, a Book Review
• Cognitive Surplus by Clay Shirky, A Book Review
† Content Nation by John Blossom, A Book Review
• Content Strategy for the Web by Kristina Halvorson, a Book Review
† Google Advertising Tools by Harold Davis, a Book Review
• Groundswell by Charlene Li and Josh Bernoff, An Updated Book Review
† Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

• Likeable Social Media by Dave Kerpen
† Michael Fleischner’s SEO Made Simple, a Book Review
• The New Rules of Marketing & PR by David Meerman Scott, A Book Review
† The Numerati by Stephen Baker, a Book Review
• Optimize by Lee Odden, A Book Review
† Social Media Marketing by Liana Evans, A Book Review
• Trust Agents by Chris Brogan and Julien Smith, a Book Review
† White Space is not your Enemy by Kim Golombisky and Rebecca Hagen, a Book Review
• The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Leave a Comment

… And Facebook for All – Your Home Page

Published by Janet Gershen-Siegel on July 16, 2020

Life, Liberty … And Facebook for All – Your Home Page

Your home page is vital. Log into Facebook, and it’s the first thing you see. It’s your Home Page. So here’s what’s in it. You can divide it into what look like columns.

NOTE: Facebook constantly A/B tests. Features move around, change, are renamed and resized, or disappear all the time. These are rolled out in stages; your neighbor may have a different-looking Home Page from yours. And this is 100% normal.

Home Page Links

So first of all, column one (left side, top):

• News Feed
† Messenger
• Watch
† Marketplace

Then shortcuts; this is a section you add to or subtract from.

Then …

• Explore
† Pages
• Groups
† Events
• Fundraisers
† Games etc.

Your Feed

Then column two (center):

• Status messages on friends’ pages
† Other friend activities
• Anything your friends or the pages you follow are sharing

Column Three

Then column three (right, top):

† Events
• Friends’ Birthdays
† Marketplace
• Groups You Might Like
† People You May Know
• Targeted Advertisements
† A list of friends available on chat (at the bottom)

Let’s start with Column One:

Groups

So this is a list of the groups you have joined.

Pages

These are pages you are following.

Friends

So pretty obviously, this is a way to access your entire list of friends.

Create Group

So you can create groups for any reason. And this includes to support a beloved entertainment figure, promote your business or just complain about people wearing Crocs. So I’ll get into the specifics later.

Games

These will rotate as you access more games, depending upon recency.

Status Messages on Friends’ Pages

So this is the actual News Feed itself. And you can comment on others’ statuses (statii?) or posted links.

Your Home Page Still Shows Other Friend Activities

First of all, you are served everyone’s activities. Facebook can be a tsunami of data. However, a lot is aggregated; you are usually shown that six people joined a group, rather than separate messages on all half-dozen.

Events

So if you’ve got upcoming events and you haven’t RSVP’d, they’ll show up here, but you can jettison them by clicking the x on the right side. Note that you’ll be invited to all sorts of stuff, including sponsored activities and openings by commercial ventures. And RSVP’ing is not strictly necessary. However, as an event organizer, I have to say it’s appreciated so as to at least get a handle on headcount (and know who not to expect).

You need not RSVP for commercial store openings or whatnot.

Friends’ Birthdays

Whether they’ve made the year apparent is their own business. But if they’ve got the month and day up on Facebook, birthdays will show up here. And of course you’re under no obligation to wish people a Happy Birthday, but it is kind of nice.

People You May Know

So this is based upon some sort of an algorithm whereby Facebook looks at things like your current friends list, their friends, your location and possibly also your school(s) and workplace(s). However, I don’t believe the latter are included at this time. So if you have any mutual friends, Facebook lists them as well.

Facebook does not always get this right, or it gets it wrong in interesting ways, e. g. Facebook says I “may know” the spouse of someone I attended High School with. Well, unless I went to High School with the spouse (over 30 years ago), then there isn’t much of a likelihood there.

Hence there are times when this list is bewildering. Hey, Facebook is doing the best it can.

Targeted Advertisements on Your Home Page

Well, they’re as targeted as Facebook can make them. This apparently has a basis in your click activity, your likes, your friends’ likes and whenever you click on an ad to get rid of it. Again, sometimes Facebook can get this wrong in rather spectacular ways; for example, when I wrote this post originally, it showed me an ad for Toyota. And I have neither owned nor contemplated owning one, ever.

Your Home Page has a List of Friends Available on Chat

It should go without saying that you should never click on links from chatters you don’t know well. And you’re under no obligation whatsoever to answer anyone’s instigated chat.

So a big part of the Facebook experience is not only playing games but also sharing them with others, or sharing status or links. The way you see and can participate in this sharing is via your Home Page. It is, essentially, a bulletin board between you and your pals. But keep your own wall the way you want it. If you don’t want people to swear or argue politics, etc., that is 100% within your rights.

Want More About Facebook?

If my experiences with Facebook resonate with you, then check out my other articles about the largest social network on the planet, by far.

… And Facebook for All

Leave a Comment

Getting Story Ideas

Getting Story Ideas

Inspiration Comes in Many Forms

Personal Methodology – This is What I Do

Getting Story Ideas: Takeaways

Like this:

Writing Progress Report – Third Quarter 2020

Progress Report –Third Quarter 2020

Third Quarter 2020 Posted Works

Milestones

More Published Works

WIP Corner

Prep Work

Third Quarter 2020 Queries and Submissions

In Progress

All Other Statuses

Stats

2020 Stats

Third Quarter 2020 Productivity Killers

Like this:

Community Management – From Small Things

Community Management Tidbits – From Small Things

Small Things Like SEO

Blogging

Facebook

Small Things About Site Redesign

Simplified Registration

Analysis

Want More About Community Management?

Community Management Tidbits

Like this:

Adventures in Career Changing Posts

Working With a Facebook Page

Adding images

Working On And Handling Updates

Setting Up a ‘Buy Now’ Button

Want More About Facebook?

… And Facebook for All

Like this:

Getting Story Ideas

Inspiration Comes in Many Forms

Personal Methodology – This is What I Do

Getting Story Ideas: Takeaways

Like this:

Progress Report –Third Quarter 2020

Third Quarter 2020 Posted Works

Milestones

More Published Works

WIP Corner

Prep Work

Third Quarter 2020 Queries and Submissions

In Progress

All Other Statuses

Stats

2020 Stats

Third Quarter 2020 Productivity Killers

Like this:

Ah, Swag

Bookmarks, a Very Common Form of Swag

Business Cards

Tee Shirts

Toys and Action Figures

Swag: Some Takeaways

Like this:

Going From a Collection of Users to a True Community

How Can This Happen to Your True Community (Without the Tragic Part)?

The Community Manager’s Role

The Benefits of the Off-Topic Section

Want More About Community Management?

Community Management Tidbits

Like this:

Community Management Tidbits – From Small Things

Small Things Like SEO

Blogging

Facebook

Small Things About Site Redesign

Simplified Registration

Analysis

Want More About Community Management?

Community Management Tidbits

Like this:

What Are The Best Lengths for Social Media Posts?

Blogs

Facebook

Best Lengths for LinkedIn Posts

Pinterest

Best Lengths for Twitter Posts

Best Lengths for Posts: Takeaways

Want More About Social Media?

Social Media in Our Society

Reviews of Books on Social Media

Working with Social Media

Social Media for Writers

Like this:

Conquer Your Fears and Get Together

Informal Gatherings

Formal Gatherings

Get Together Swag

Want More About Community Management?

Community Management Tidbits

Like this:

Let’s Look at Cognitive Surplus by Clay Shirky

Philosophy To Go

Clay Shirky on Amateurs vs. Professionals

Ten Years Later, What Do I Think?

Rating

Want More Book Reviews?

Check Out Book Reviews on Social Media, SEO, Analytics, Design, and Strategy

Like this:

Life, Liberty … And Facebook for All – Your Home Page

Home Page Links