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Author: Janet Gershen-Siegel

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Content Strategy with Kristina HalvorsonContent Strategy, Halvorson, Hip-Hop Content Strategy, Content Monster

Content Strategy with Kristina Halvorson

Published by Janet Gershen-Siegel on January 31, 2023

What Hath Kristina Halvorson Wrought?

So, Kristina Halvorson is the author of Content Strategy for the Web.

I was excited to hear her speak to the Content Strategy New England Meet Up group on May 24, 2010.

What are the Essential Elements of Content Strategy?

• Auditing and Assessment – so, what’s the available content? What are the skill sets of the persons in the organization? What is their work flow? Just what do their competitors do? What are the needs? Also, what are the Key Performance Indicators (KPIs)?

† Messaging/Substance – what are you trying to say? What should your readers leave with or act upon? Can you archive older, less vital material in order to retain it but also have it leave more room for content that is more in demand?

• Structure – usability and design are key. Make it easy to browse for and search for content. Add a taxonomy and metadata..

† Workflow and Governance – what are the tools to move content through an organization? What are the metrics, and how will they be analyzed? How does the organization decide which content is going to go out there? Who makes the decisions?

Companies With Issues

So, Ms. Halvorson talked a lot about working with companies that simply do not seem to get it. Also, she made it clear that these strategies need to be implemented by humans, not automated CMS systems.

Tips included:

• Make and stick to an Editorial Calendar
† Create a Governance Policy
• Identify Standards and Goals
† Create and adhere to Benchmarks
• Establish Guidelines
† Create a Content Inventory

The truth is, over fourteen years later, every single bit of this still applies. And Kristina Halvorson ends up looking like a dang prophet.

Recommendations from Kristina Halvorson

She recommended not only her own book but also a blog post by Rachel Lovinger, The Philosophy of Data.

And she had one final whimsical, yet still serious tip: When you find cool stuff, tweet about it.

And so, we will.

Twelve Plus Years Later…

Content strategy is less of a discipline that needs to justify itself. Rather, now, it is more of a discipline that needs to herd cats. It is a dance of social media, content, advertising, and corporate egos.

It is also a dance of language. A company has to know what it is saying, and it may have to define that for its customers and prospects—the primary audience for the blog and other content machines.

Also, much like years ago, companies don’t seem to know what they have half the time.

A Content Strategist can make a decent impact in a new job just by figuring out what the business actually owns. And then figuring out if it’s dated or current, relevant or out there, and if it’s following linguistic requirements.

This doesn’t even get into SEO and any attempts to use the various subsets of marketing (like advertising, etc.) in a synergistic fashion.

Advertising creates a campaign to tout a blog post, which you share on social media. It’s the transcription (more or less) of a recent livestream, now available on YouTube.

Embed the video in the blog post to aid visual learners. And link to the blog on YouTube and anywhere else you’re housing the video—so people can get the gist if they prefer the written word.

When all of these work together, content strategy is the conductor or perhaps the ringmaster, making everything work together and making everyone better.

And when they don’t, well, those egos may have had a little something to do with that…

But you never heard that from me.

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Social Media Background Check Being Used For Jury Selection

Published by Janet Gershen-Siegel on January 26, 2023

Is a Social Media Background Check Being Used for Jury Selection at all Ethical?

Social media background check? What? So, in 2010, the ABA Journal reported that lawyers admitted to using the Internet to ferret out information about potential jurors.

And essentially what happens: in some instances, while reading off the names of the members of a jury pool, a lawyer or paralegal Googles them. Sometimes the names are released the night before (at least, in Los Angeles County they can be), but it can also happen where lawyers only learn who would potentially sit on a jury on the day of selection.

State By State Differences

While state courts allow lawyers to bring laptops into courtrooms, Googling the jury panel isn’t what they have in mind, says Paula Hannaford-Agor, who directs the Center for Jury Studies at the National Center for State Courts.

However, preventing counsel from checking potential jurors’ backgrounds online might pose a Constitutional question and may very well violate the First Amendment. Though the law remains fluid in this area, with no decisions or tests yet.

Personal Thoughts

With all of the above said, I don’t know where I fall on the spectrum. Preventing Googling doesn’t just seem like a First Amendment issue – it also seems to exist as more of a common sense one. Because with the invention of the telephone, when a lawyer suddenly could learn more about jurors (and far more quickly than sending letters or asking a messenger to run somewhere or another), was that ever questioned?

And did it bother the jurors? Or did they perhaps not know about it? Or, maybe even if they did know, were they still so dazzled and flattered by the use of the brand-new technology? Did it make them not care, or see any implications?

Privacy?

And then we have the other end of things. Do I really want to be Googled if I’m in a jury pool? Welllll, lawyers look for every other possible advantage and nugget of information. So what would lead me to believe that they wouldn’t look there as well? If I exist as a somewhat sophisticated potential juror (and I’ve practiced law fer cryin’ out loud), I know that. And in particular in an expensive or high stakes (read: death row) case, both sides will look for every possible angle.

They scrutinize my bumper stickers. And my dress. My hair. Whether I’m wearing nail polish. My voter registration records. My work product, which is available online. Because they look at anything and everything.

Plus, as an avid Facebook and Twitter (and LinkedIn, and SparkPeople) user, I well understand the openness of my online life. And, for me, particularly after losing a boatload of weight, I feel it’s important to be open about a lot of things. Perhaps I overshare. No, wait, I definitely overshare. I know my life is open and there are all sorts of cracks in the armor.

Yet at the same time I, like many other people, feel there’s still a place to put on the brakes. Somewhere in there, there are vestiges of privacy. However, are they still available to me if I end up in a jury pool?

However, I’m not in a jury pool under my own volition. Hence I believe that, even as I share yet another “before” photo or mention that I’m turning a particular age or whatever, that I can throw up a wall.

Can’t I? Even a little bit?

Your Thoughts on a Social Media Background Check?

I’m curious as to what others think. Is this a squishy, I-want-to-be-left-alone area, or should we all just get over it? Is it the crest of a slippery slope? Would it erode privacy even more? Or did I get all hot and bothered over nothing?

Gentle reader, what do you think?

Years Later, What’s Different?

Right now, a social media background check seems almost quaint. You can more or less expect a social media background check for employment. And you can kind of expect a social media background check by the police. At least, in the higher profile cases, I would think.

Hell, you would probably do well to do a social media background check on yourself. So, this doesn’t feel so weird or invasive anymore.

It is, in its essence, just another way for the legal profession to attempt to get an advantage during a trial or for negotiations, nothing more.

I bet the next thing we are going to see are motions written by AI, or at least with its help. That is, if we are not seeing those already.

Want More About Social Media?

If my experiences with non-platform-specific social media resonate with you, then check out my other articles about navigating our social media obsessed world.

Social Media in Our Society

† Social Media Continues its Relentless Pace
• Social Media’s Seduction AKA Oops, Did I Do That?
† Social Media Background Check Being Used For Jury Selection
• Social Media: Hope, Hype or What?
† Social Media Balance
• How Social Media Can Ruin Your Life
† Happy Holidays, Social Media Style

Reviews of Books on Social Media

• Social Media Marketing by Liana Evans, A Book Review
† Book Review – Likeable Social Media by Dave Kerpen
• The Zen of Social Media Marketing by Shama Hyder Kabani, a Book Review

Working with Social Media

† A Day in the Life of a Social Media Marketer
• Five Ways for Charities to use Social Media
† Four Important Social Media Stats
• Social Networking/Social Media Tips
† The Best Lengths for Social Media Posts and More
• Jell-O on the Wall: Social Media Perfection is Fleeting
† When NOT to Post on Social Media Platforms

Social Media for Writers

• The Power of Social Media (Neurotic Writers’ Edition)
† Social Media and Writing
• Social Media and Writing Part 2
† Social Media and Writing Part 3
• Are You Promoting Your Writing With Social Media?

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Supercharging Your On-Line PresenceOnline Presence, Supercharging your online presence, pet peeves, careers, virality, Alibaba

Supercharging Your On-Line Presence

Published by Janet Gershen-Siegel on January 17, 2023

What Does it Mean When You Say You’re Supercharging Your On-Line Presence?

Supercharging? Yes! This post is a riff on the February 2011 edition of Law Practice Today

About a thousand (er, twenty) years ago, I used to practice law. And, of course, things were far different then as opposed to now. But I have retained some of my old interests and connections, and would get the paper version of the ABA Journal for years after I had hung up my shingle.

Once a lot of that started to go online, I renewed my interest in any number of facets of law practice, in particular how it collides and dovetails with the Internet and, these days, Social Media.

Viral Marketing Gone Wrong

And I have seen enough tone-deaf Social Media campaigns (Able2know is rife with laughably bad viral marketing attempts, for example) to see the need for a publication like Law Practice Today to try to clear up some misconceptions and get lawyers going in a good — or at least non-harmful — online direction.

What is great about this article is that it doesn’t just apply to attorneys.

Get Your Own Domain Name

The first point made in the article is: You need your own internet domain name. Well, yes. And it continues to surprise me when companies and individuals who are attempting to make a splash (or at least not appear to be totally out of it) online don’t do this.

C’mon, people, domain names are cheap! Go to GoDaddy or HostGator and buy one! You can direct WordPress to be posting through a domain name that has naught to do with WordPress. This is not too tough (hell, that’s what I’m doing with my blog), or you can hire someone to do this. It’s a lot, to me, like buying business cards with your actual name on them versus cards that just say “Lawyer”.

Rejuvenate Your Website

The next point is: Rejuvenate Your Website. No argument here. Stale websites are as appealing as stale bread. I am not saying that you need to update every minute or every day or even every week but I see an awful lot of abandoned blogs and websites out there — or at least they appear to be, as their most recent changes occurred in 2010.

That means it’s been at least nearly two months since anyone changed them. Surely there is news, or at least even cosmetic changes would give one’s readership/potential clients a feeling that someone was minding the store.

Use a Good Profile Picture

Point number three is: Your picture is worth a thousand words. A good picture is, well, good. You might not be able to afford to hire a professional as the article suggests. That’s okay if you at least get a decent photographer friend to take a lot of pictures. How many? How’s one hundred? Lighting varies. You might not smile perfectly the first time. Your tie might be crooked. Your hair might be flying in your face.

You might not be looking directly at the camera. There are any number of reasons why a photo can go wrong. And get your pal to snap photos of you in various places, doing various things, so long as they are germane to the site. For a lawyer, that could be in the office, or in front of a courthouse or in front of the office building or with colleagues or alone.

After all, with a good hundred photos, you might end up with several usable ones. If there are choices in different locations, you can use them to make different points on your site.

Fill Out All About Me and Profile Pages

Point number four is: It’s All About Me. That is, create an “About Me” page. There’s a place to put a photograph or two, eh? It doesn’t have to be long, but give it a little personality. Be sensible, of course. This is probably not the place (assuming you’re a lawyer) to tout your ninja skills.

But if you play tennis or have two kids or are from Omaha, by all means, those things are perfectly fine here. Otherwise, you’re just nameless, faceless Joe or Jane Lawyer — and I, as your prospective client, can find a million of them.

Give Visitors Takeaways

The next point is: Give visitors something to “take away” from your blog. Me, I write articles and I allow the reprint rights. So if my experiences can help you, then by all means reprint my articles, and I wish you well, so long as you respect my rights in the matter.

Work on SEO

The next point is: get on Google+ as it gives you a boost in rankings. For an SEO beginner, or someone with a limited budget, this is easy and free and it takes nearly no time.

Here’s another point: Make Sure You Advertise on Google Local. I felt no need to do this, but I’m not trying to push ecommerce directly through my site and blog. Your mileage will, undoubtedly, vary.

LinkedIn

Next point: Be LinkedIn. Hell yeah. Here’s my LinkedIn profile. Yes, I will link to you – just send me a request. Also, I have found that LinkedIn is an excellent way to get to know people attending an event with you. If you can get a hold of the guest list in advance (and with Eventbrite, evite and others, you can), look those people up on LinkedIn.

Hey, you might have something in common with them, their photo might be up so that you can recognize them and they might be someone you’d like to know, either personally or professionally.

Gather Business Intelligence

Then there’s the penultimate point: Use Social Networks To Gather Business Intelligence. People share all sorts of stuff these days. Want to know if someone is moving? Going on vacation? Selling their business? Changing jobs? A lot of that information is out there, free for the taking. And other things are out there, if you know how to dig.

I’m not suggesting that you turn yourself into a creepy stalker but if a possible client is tweeting about buying land, and you’ve got a real estate practice, well, do I really have to connect the dots for you?

Tell People the News (About You or Anything Else of Interest)

Here’s the last point: Be the Evening News. The idea is, broadcast Youtube-type stuff, either your own or pass along others’. Agreed, but I wouldn’t overdo this, particularly not at the expense of other types of content, which are generally easier for Google to index (and for you to get an SEO bounce from).

But by all means, if it adds value (there’s a big if right there. I adore the Old Spice Guy but he does not help me on my site), add it.

The bottom line, I think is: don’t be afraid. Yes, the Internet can bite you. But it can also be quite a good friend to you. So start supercharging.

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Starting a Twitter StreamTwitter, Twitter Stream, offsite connections, visual elements, Twitter followers, Optimizing Twitter, Professionalism, Demystifying Twitter, metrics, verbal elements, Amazoncart debuts, Optimizing Twitter, Professionalism, metrics, verbal elements, Bruins denounce Twitter hate, Twitter bigots, lost dogs, using Twitter to track, Shift in Twitter Trends

Starting a Twitter Stream

Published by Janet Gershen-Siegel on January 12, 2023

Let’s Look at Starting a Twitter Stream

How do you go about starting a Twitter stream? Should you plunge right in, or hang back? What about oversharing?

Yes, I know it’s called X now.

Your Account

You need a name! Let’s say you’ve taken my advice (or decided this on your own), and gone with an account just for writing. If you want a personal account, you make a second one.

Fine, but you need a name. How about a word like writer or author somewhere in there? You can’t go beyond 15 characters. Fortunately, you’ve got both letters and numbers, so you could conceivably add wr1ter or auth0r if you liked.

Go as short as you can while remaining coherent and unique. An abbreviations like wrtr is well-known, so you don’t have to worry about people getting confused.

Your Look

Settings are important in Twitter as they are with every social network. Twitter moves them on occasion. Every large site does beta testing, where they experiment with different layouts and looks to see what you’ll click on more often—this is normal.

Currently, they are under where it says “More”.

But you change your profile image from the profile page. Add a profile image and make it a head shot or at least a picture of the cover of your book, if you have one. Don’t keep the egg!

A background image is nice but not strictly necessary; Twitter has some pretty decent generic images if you are unsure of how you want things to look.

Who do you Follow?

Spend a little time chasing hashtags. #amwriting, #amediting, and #MSWL are great for getting started. Know an author you like is on Twitter? Then follow him or her! Publishers and agents are also good choices, as are your friends from NaNoWriMo or Wattpad or the rest of the writing community, even the fan fiction writing community.

Follow people who put words together into sentences and stories. Applaud their efforts and read what they have to say. It matters.

Your First Tweet

There’s no reason not to just say hi. It doesn’t have to be momentous. Be kind and supportive. Other writers are not your enemy and they’re generally not your competition.

That is to say, you can own both Untrustworthy (note shameless plug) or the Twilight books. Owning one does not make it impossible to have the other. A book collection is only limited by space, taste, and budget. It’s not like pie.

More to come later!

Want More About Twitter AKA X?

If my experiences with X resonate with you, then check out my other articles about Twitter/X. While it’s now got a new name, and has changed considerably, a lot of these tips will still work—and often with other social media platforms as well.

Almost Everything But the Tweet

• Starting a Twitter Stream
† Demystifying Twitter
• Twitter, Social Media and Professionalism
† Conquering Twitter (verbal elements)
• Conquering Twitter (visual elements)
† Optimizing Twitter
• Conquering Twitter (metrics and timing)
† Conquering Twitter (offsite connections)
• Getting More Twitter Followers

And, if you’re a fellow writer, you may want to check out:
† PitMad on Twitter

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Almost Everything But the Tweet – Conquering Twitter (Visual Elements)Twitter, Twitter Stream, offsite connections, visual elements, Twitter followers, Optimizing Twitter, Professionalism, Demystifying Twitter, metrics, verbal elements, Amazoncart debuts, Optimizing Twitter, Professionalism, metrics, verbal elements, Bruins denounce Twitter hate, Twitter bigots, lost dogs, using Twitter to track, Shift in Twitter Trends

Almost Everything But the Tweet – Conquering Twitter (Visual Elements)

Published by Janet Gershen-Siegel on January 10, 2023

Almost Everything But the Tweet – Conquering Twitter (visual elements)

Visual elements. There are two areas on Twitter where you can make a visual impact, and it has nothing to do with what you’re actually tweeting. No, scratch that, there are three. Kinda.

Avatar

So the first, most obvious one, consists of the account’s avatar. Here’s where you should put the company logo. Don’t have a logo? Then it can be a picture of the person doing the tweeting, as this is supposed to be something of a conversation.

And for God’s sake, make it someone real. Otherwise any offsite connections are going to get awkward right quick!

For authors, try the cover of your most recent book!

Other visual elements of choice for an avatar can be a picture of the company mascot, if there is one.

Or a photo of one person (the main user) on the Twitter team. Although if two or three people are doing the tweeting, what about a closeup of both or all three of them, photo booth style?

This will depend upon your industry and your image therein. But at the very least, you must get away from a generic Twitter avatar.

Background Visual Elements

Where’s the second area where you can make a visual impact? It’s your background. Here’s where your company logo can go if it’s not already being used for the account’s avatar.

And if you have a well-known logo, that will add to the visual impact, so long as you’re not using the logo for both the avatar and the background. Because that constitutes overkill unless both are subtle.

Depending upon monitor or device size and screen resolution, some parts of the background will be hidden or revealed. So make sure to place the logo on the left of the background, preferably near the top, and test the look on several different-sized monitors and devices, and using different resolutions and operating systems.

You will not be able to customize the look for each setup (like you can with Cascading Style Sheets), but at least you’ll get an idea of where you’re being cut off. Naturally, you want to optimize your visual elements for whatever setup your customers are most likely to be using.

If your target audience has vision problems (e. g. perhaps they’re elderly), the most likely setup may very well involve a larger than standard screen resolution.

More About the Background

Below the upper left corner is some space directly above where the tweeting actually occurs. To the left, vertically, you have a little room in which to place the company web address, a telephone number and possibly a short slogan.

Twitter is meant to be short and sweet; don’t get caught up in adding a lot of verbiage here. Less can certainly be more in this case. Keep in mind, too, that no one can search on any verbiage you place here in the background image.

You can also add a picture just below your logo, or in place of it, in the upper left corner or along the left side. Try, perhaps, a picture of the Twitter team. Because you can great impact from offering pictorial evidence of who’s listening. Another option: place a picture of your main product here.

There is also some space to the right. But it’s just the gifs or jpgs you’ve put into tweets. A savvy social media manager will look at design elements and see if they can use that space as a part of a more unified design, although not as a focal point.

For example, maybe it’s a recipe for making a roasted chicken. Your first image might show the bird (a before shot). The second might have a short list of ingredients (although keep in mind the print may be small).

Third might be brief instructions. Fifth could just be the cooking time and temperature. And the sixth and last one (currently, there are six images on the top right, but Twitter may change this) could be the finished recipe.

Tweet Now, Or Later?

What’s part three? Visuals are also something, like every other part of Twitter, that you can schedule. This can come from a free or quasi-free website or software like Buffer or HootSuite.

But, what do I mean by timing? Picture this. You’re up early, and you’re kind of groggy. So all you really need is a cup of coffee. Then wouldn’t an image of a cup of coffee catch your eye? It just might.

And maybe this is small or even too subtle. But it’s another way to use visuals. Consider what the day looks like for the people in your Twitter stream. When are your followers up?

If your followers are in the Philippines and not Boston, then you will need to think of everything as 12 hours opposite from the way you see it. So don’t put up a happy wake up cup of coffee image when your Filipino followers are heading to bed or going out to parties.

Visual Elements: The Upshot

What you tweet is, naturally, important, but consider the other areas where you can enhance your message. These basic visual elements can help you to place an exclamation point at the end of your tweets.

Want More About Twitter AKA X?

If my experiences with X resonate with you, then check out my other articles about Twitter/X. While it’s now got a new name, and has changed considerably, a lot of these tips will still work—and often with other social media platforms as well.

Almost Everything But the Tweet

• Starting a Twitter Stream
† Demystifying Twitter
• Twitter, Social Media and Professionalism
† Conquering Twitter (verbal elements)
• Conquering Twitter (visual elements)
† Optimizing Twitter
• Conquering Twitter (metrics and timing)
† Conquering Twitter (offsite connections)
• Getting More Twitter Followers

And, if you’re a fellow writer, you may want to check out:
† PitMad on Twitter

Next article

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Character Review — VelexioCharacter Review, Josie James, Greg Shapiro, Jazminder Parikh, MD, Johnny Barnes, Dalton Farouk, Peri Martin, Carmen D’Angelo, MD, Dr. Devon Grace, Tommy 2000, Lex Feldman, Velexio, Character Reviews are Coming, Ixalla, Elise Jeffries, MD, Frances Miller Ashford, Marnie Shapiro, Ceilidh O’Malley, Dr. Mei-Lin Quan, Trixie LaRue, Tathrelle, Nell Murphy, Craig Firenze, Adger, Astrid Hennigsen, Benjamin Chase, Bobby/Jerry Brodie, Cyndi Mendez, Dez Hunter, Eileen Bragin, Eleanor Braverman, Judge John Lowell, Keisha Darnell, Minka Lopez, Nell Murphy, Noah Braverman, Olga Nicolaev, Peter Ray, Rachel Gifford, Ralph Waldo Emerson, Sally Bowles/TSTO Tiles, Shannon Duffy, Student #17, Tad Lewis, Ginny Carey, TSTITO, Selkhet 3000, complex evil characters, Emma 1000, They Say This is the One, Elston Young, Trinity Hawthorne, Character Creation

Character Review — Velexio

Published by Janet Gershen-Siegel on January 3, 2023

Consider Velexio, One of My Original Characters

Who is Velexio?

I needed a true villain character for Untrustworthy. This was a character who would have exactly zero redeemable character traits. Enter Velexio.

Where Did Velexio Come From?

I realized I needed a villain for whom the reader could never possibly have any sympathy. Adger, at least, is someone doing things for love. Or at least lust. But not this guy. Nope. Never, ever this guy.

The Past is Prologue — Backstory for Velexio

While I do not really have a back story for him, my intent for 2022 NaNoWriMo (and possibly also 2023 NaNo, if I end up with too much material and not enough November), is to create a prequel story for this universe.

As a result, a lot of his motivation and history will come out in that prequel novella. But there isn’t a lot in Untrustworthy itself.

Description

Velexio, like all Cabossians, is bipedal, but his genitals are a part of his hands. Both men and women can get pregnant, and the main idea behind this society is what it prizes. Caboss only prizes fertility. Same-sex unions give rise to sterile offspring—and that simply will not do.

But he does not have to worry about any of that. His two fertile children neatly prove his virility.

And so he has no problem looking down his barely existent nose on the sterile members of the population.

Purpose/Theme/Motivation

When we first see him, he is already in a position of power. But as the timelines shift, so do his roles. However, he is never truly out of power or out of control.

Quotes

“Now, I do not have to tell you that things are rather dire indeed,” Velexio began. “The war is going rather badly, and we are definitely losing. Gentlemen and, uh, Tathrelle, we have been approached by the Cavirii about our terms for surrender.”

“Sir?” asked Tathrelle, “have they shown their faces yet? I know the people are most anxious to see what a real Cavirii looks like. There have been so many ridiculous rumors; I am sure no one really knows what to believe any more.”

“Uh, no, they haven’t,” Velexio said. He sighed. “I would like to speak without interruption now. It’s, it’s unfortunate, you see, for our Jacarollium mining operations have risen in efficiency to 26 percent.  We’d hoped to utilize it in our weaponry, but I am afraid that might not happen. And the percentage of steriles in the population is at 58 percent. All those potential soldiers! They could use that weaponry, I am sure of it. I, it’s rather troubling, and the people will understandably be alarmed.”

The general who was seated to the left of Tathrelle said, “It might mean rioting. We cannot have that. Order must be maintained, at all costs, for the security of Caboss.”

“All too true,” agreed the general on the other side of Tathrelle, “We cannot tell the people the details.”

“But that’s my job,” Tathrelle protested. “They elected me for the singular purpose of telling them the truth about the government – about how it’s run, about how things are going and all of that. If we outright lose the war, it’s going to affect everyone. You cannot tell me not to tell them.”

The general across from her, looking very smug, said, “You heard it; there’ll be rioting if we tell the people. We’ve got to be subtle about this sort of thing. You cannot just blurt it out, as if you were a child telling a secret in a schoolyard.”

“Do not, no, do not tell them all of it,” Velexio cautioned. “In fact, let’s do this, Tathrelle. I’d like for you to tell them that the war is going well and that the Cavirii are in communications with us and that the government needs to concentrate on those communications, so details will not be forthcoming.”

Outside, the disembodied voice intoned, “All steriles are strongly encouraged to volunteer for military service. Pregnant males are identified with orange clothing as they are carrying steriles. Females who are carrying steriles are strongly encouraged to voluntarily self-identify that they are carrying steriles by also wearing orange. Parents voluntarily sending their sterile infants to military rearing and service will be fairly compensated for their sacrifices. Remember, a self-sacrificing citizenry is a happy one.”

Tathrelle looked aghast at Velexio. “Are you suggesting that I lie to the people?”

Relationships

He definitely had a wife before the start of the book, but I have nothing about her. As the Cabossian society continues to slide inexorably into fascism, it becomes harder to be single, even if you’re a widower. So, he decides to pick up women. But it doesn’t go exactly as he plans.

Tathrelle

Because he has worked with Tathrelle, he knows her fairly well and can at least determine if he thinks they are at all compatible. Due to the application of a certain drug, he has about as much of a memory of older timelines as she does. He knows what she has been, and just what she could be.

The drug and the idea of memories crossing timelines, rather neatly predicts Time Addicts.

Ixalla

He doesn’t even know Ixalla and, when he comes onto her, she has fallen on hard times. But just like Pygmalion with Galatea, all he wants is to remake her. He wants no barriers to his enjoyment. He won’t allow for any.

Conflict and Turning Point

Just like with the other characters, the turning point is the rioting. As an alien Kristallnacht erupts, continues, and eventually dies down, he changes. Beyond being a man who wants political power, he turns into a killer. And into someone who wants to control, well, everyone. If absolute power corrupts absolutely, then it’s even worse when it crosses multiple timelines.

Continuity/Easter Eggs

Like with the other characters in the book, there isn’t a lot of continuity to tie him to any of my other universes.

Future Plans

He will—like the other three main characters—be a part of the prequel story, which I am tentatively calling Unreliable. I am toying with the idea of making that one multiple-POV, much like Mettle. His point of view will likely be as ruthless as I have been writing him all along.

Velexio: Takeaways

Every story needs some sort of a villain or at least some kind of an obstacle. This character absolutely takes to the villain character arc.

As my writing has improved, I can see that he should have more depth to him. Something, anything redeemable at all about him would have made for a better character. But in all, for a story I wrote when I had a lot less experience, I think he turns out well enough.

There is nothing easy about him.

Velexio — what, you didn’t think fascists only came from Earth now, did you?Click to buy Untrustworthy on Amazon

Want More of Velexio and the Rest of Untrustworthy?

If Untrustworthy resonates with you, then check out my other articles about how an alien society devolves into fascism.

Character Reviews: Untrustworthy

• Character Review—Adger
† Character Review—Ixalla
• Character Review—Tathrelle
† a href=”https://janetgershen-siegel.com/character-review-velexio/” target=”_blank” rel=”noopener”>Character Review—Velexio
• Character Review—Student #17

Untrustworthy Universe
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Writing Progress Report – Fourth Quarter 2022Writing Progress Reports, First Quarter 2018, Second Quarter 2018, Third Quarter 2018, Fourth Quarter 2018, First Quarter 2019, Second Quarter 2019, Third Quarter 2019, Fourth Quarter 2019, First Quarter 2020, Second Quarter 2020, Third Quarter 2020, Fourth Quarter 2020, First Quarter 2021, Second Quarter 2021, Third Quarter 2021, Fourth Quarter 2021, First Quarter 2022, Second Quarter 2022, Third Quarter 2022, Fourth Quarter 2022, First Quarter 2023, Second Quarter 2023, Third Quarter 2023, Fourth Quarter 2023, First Quarter 2024, Second Quarter 2024, Third Quarter 2024, Fourth Quarter 2024, Writing Progress Reports Hub, First Quarter 2024, Second Quarter 2024, Third Quarter 2024, Fourth Quarter 2024, First Quarter 2025, Second Quarter 2025, Third Quarter 2025, Fourth Quarter 2025

Writing Progress Report – Fourth Quarter 2022

Published by Janet Gershen-Siegel on December 29, 2022

Progress Report – Fourth Quarter 2022

How was fourth quarter 2022 for writing? It was a continuation of third quarter 2022, more or less.

So I spent fourth quarter 2022 preparing for and writing for NaNo, and then I was going to be editing The Real Hope of the Universe , but that has had to wait for next quarter. So there was that…

Fourth Quarter 2022 Posted Works

First of all, I worked on NaNoWriMo. Either I was preparing for it, or I was writing it. NaNo this year consisted of two prequel works. One was for the Real Hub universe (that one got very long) and the other was for the Obolonk universe, more specifically as a Time Addicts prequel. These are called The East Side of the Universe and The Dust Between Our Stars, respectively.

Then on Wattpad I posted on the WattNaNo profile and nowhere else. Also, I gave up running the Star Trek profile. I just plain do not have the time any more.

Milestones

Also, I have written over 3.4 million words (fan fiction and wholly original fiction combined). Another 120,000 in original words, and I will have finally surpassed fan fiction. Yeah, I really did write that much fan fic! The below is but the tip of that particular iceberg. So right now my stats on Wattpad for wholly original works are as follows:

• Dinosaurs – 40 reads, 9 comments
† How to NaNoWriMo – 25,946 reads, 340 comments
• My Favorite Things (like kibble) – 983 reads, 133 comments
† Revved Up – 59,435 reads, 531 comments
• Side By Side – 17 reads, 2 comments
† Social Media Guide for Wattpad – 15,812 reads, 592 comments
• The Canadian Caper – 506 reads, 37 comments
† The Dish – 250 reads, 24 comments
• There is a Road – 189 reads, 28 comments
† WattNaNo’s Top Picks 2018 – 1,967 reads, 45 comments
• WattNaNo’s Top Picks 2019 – 1,845 reads, 10 comments
† What Now? – 2,764 reads, 104 comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

A True Believer in Skepticism, published in Mythic Magazine.

Almost Shipwrecked, a story in the January 2019 edition of Empyreome, a site which unfortunately is no more.

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction, another site which is no more.

Three Minutes Back in Time, a short story published in Mythic Magazine.

Killing Us Softly, a short story published in Corner Bar Magazine.

Darkness into Light, a short story published in Corner Bar Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it’s all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. But then what?

Time Addicts – No One is Safe – so this one is all about what happens in the future when time travel becomes possible via narcotic.

Time Addicts – Nothing is Permanent – this is the second in this trilogy. What happens when time is tampered with and manipulated in all sorts of ways? It’s the ultimate in gaslighting, for one thing.

Time Addicts – Everything is Up For Grabs – as the timelines smack together and continue to diverge, it gets harder to tell the “real” timeline from all the newer fake ones. And what if some of the changes are for the better?

Fourth Quarter 2022 Prep Work

So currently, my intention, for 2024’s NaNoWriMo, is to write the third trilogy in the Time Addicts/Obolonks universe. But I need to iron out the plot! So a lot of this year has been spent on that. I have no name for this one yet.

For 2023 NaNoWriMo, I have decided to create a prequel for two or three more of the five main universes: Obolonks (while the Obolonks and Time Addicts are in the same universe, I just plain want to write two separate prequels!), Untrustworthy, The Enigman Cave, and Mettle.

If 2023 NaNo goes like 2022 NaNo did, then whichever one I do first will end up sticking to the script and complete relatively early, and then the second one will … meander.

If I had to choose two which would fill the bill in that fashion, it would either be Untrustworthy + Obolonks or Mettle + Enigman Cave. This is mainly because the first in each pairing are relatively well-defined, whereas the second of the pairings? Eh, not so much.

So, I anticipate a lot of fun and perhaps a little confusion. But it’s all good! And if I play my cards right, I can do the final pairing in 2024 and put off prepare the third trilogy till 2025.

Fourth Quarter 2022 Queries and Submissions

So here’s how that’s been going during fourth quarter 2022.

Reprint

Coming right out of the blue, Mythic Magazine wants to do a second Best of Mythic and chose A True Believer in Skepticism!!! Yay!!!!

In Progress

As of fourth quarter 2022, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

• I Used to Be Happy – Gemini Magazine
† Justice – Adbusters
• Mettle – RAB
† Soul Rentals ‘R’ Us – A Thousand One Stories
• Who Do We Blame for This? – Sonder Review

But the truth is, I suspect all of those are ghostings at this point. I don’t honestly have the energy to submit right now.

All Other Statuses

So be sure to see the Stats section for some details on any query statuses for fourth quarter 2022 which were not in progress.

Stats

So in 2018, my querying stats were:

68 submissions of 19 stories

† Acceptances: 4, 5.88%
• In Progress-Under Consideration: 3, 4.41% (so these don’t seem to have panned out)
† In Progress: 10, 14.71%
• Rejected-Personal: 14, 20.59%
† Rejected-Form: 24, 35.29%
• Ghosted: 13 (so these were submissions where I never found out what happened), 19.12%

So in 2019 my querying stats were:

23 submissions of 11 stories (so 6 submissions carry over from 2018)
† Acceptances: 4, 17.39%
• In Progress: 11 (so this includes 2 holdovers from 2018), 47.83%
† Rejected-Personal: 4, 17.39%
• Rejected-Form: 3, 13.04%
† Ghosted: 1 (so these are submissions where I never found out what happened), 4.35%

2020 Stats

So, in 2020 my querying stats were:

37 submissions of 12 stories (so 9 submissions carried over from 2019)

• Acceptances: 3, 8.11%
† In Progress: 7, 18.92%
• Rejected-Personal: 12, 32.43%
† Rejected-Form: 4, 10.81%
• Ghosted: 11 (so these are submissions where I never found out what happened), 29.73%

2021 Stats

So, in 2021 my querying stats were: 5 submissions of 5 stories (so 5 submissions carried over from 2020); 100% Ghosted.

2022 Stats

So, in 2022 my querying stats were:

6 submissions of 6 stories (so 5 submissions carry over from 2020 and 2021), plus 1 reprint!

† Acceptances (reprint; still waiting on it): 1,14.29%
• Rejected-Form: 1, 14.29%
† Ghosted: 5, 71.42%

It can be pretty discouraging and hard to go on when virtually nothing new comes up which is positive.

Fourth Quarter 2022—Productivity Killers

So it’s work, what else? I am working on a ton of things and then have to switch to fiction writing. And that isn’t always easy, and there’s no end in sight.

My focus right now, also, is to continue to redesign and overhaul this blog and website. So, that’s the priority, and creation will wait for it, and editing.

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Book Review: On Writing Well, by William ZinsserBook Reviews, Killer UX Design, Content Nation by John Blossom, SEO Made Simple, Lee Odden, Dave Kerpen, Liana Evans, dummies, cluetrain manifesto, shama hyder kabadi, Numerati, Guerilla Marketing, White Space, Clay Shirky, Trust Agents, Kristina Halvorson, Stephen King, Zen, William Zinsser, Drupal for Dummies, Executive, XHTML, Communicating Design, Joshua Porter, Strategic Planning, Google Advertising Tools, Web Analytics, Right Hook, David Meerman Scott, web analytics, Revved Up, robot building, Charlene Li, Josh Bernoff, style guide, elements,

Book Review: On Writing Well, by William Zinsser

Published by Janet Gershen-Siegel on December 22, 2022

Book Review: On Writing Well, by William Zinsser

As a part of our requisite readings for my social media writing class at Quinnipiac, we read On Writing Well, by William Zinsser. This was a terrific book. And sorry folks, but I big time prefer this one to the Stephen King book.

On Writing Well covers a multitude of issues that writers can face. Zinsser gives writers the freedom to occasionally break some rules, or at least to bend them. Moreover, he gives reasons why one type of construction might work better than another.

This is one of the best parts of this work—an explanation of why selecting one construction will work better. Because sometimes stories are too cute by half or otherwise not serving the subject matter properly.

What’s Important per William Zinsser

For Zinsser, the start and the end pack heavy punches. On Page 54, he writes,

“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead. Of such a progression of sentences, each tugging the reader forward until he’s hooked, a writer constructs that fateful unit, the ‘lead’.”

Not only is this good advice for fiction writing, it is excellent for report writing and for writing for the web. How many times have we had to slog through a ton of prose before getting to the good stuff?

How many times have we tried to hang in there when we would rather be doing anything but tackling an opaque garbage can full of prose?

And for fiction writers in particular, if we want to know why a sequel isn’t selling, it just may be because the last sentence of the preceding work didn’t pack enough of a punch.

Active Versus Passive Tense

Many writers get a message to prefer active to passive tense when writing.

Zinsser explains why, on Page 67,

“Use active verbs unless there is no comfortable way to get around using a passive verb. The difference between an active-verb style and a passive-verb style – in clarity and vigor – is the difference between life and death for a writer.”

A little over the top, maybe, but it does get the point across.

William Zinsser and Ray Bradbury: Who’s Better, Who’s Best?

I have read other books on writing. I also really love Ray Bradbury’s take.

Don’t dance around your subject. Be bold. And be clear. Be terse.

GET. THIS. BOOK.

Review: 5/5 stars.

Want More Book Reviews?

If my experiences with book reviews for writing resonate with you, then check out my other book review articles.

Check Out Book Reviews on Writing

• The Elements of Style, by Strunk, White, and Kalman
† On Writing Well, by William Zinsser
• Stephen King On Writing
† Zen in the Art of Writing

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Social Media Happy Holidays!Happy holidays from Adventures in Career Changing! Social Media Happy Holidays!

Social Media Happy Holidays!

Published by Janet Gershen-Siegel on December 20, 2022

Are You Having Happy Holidays?

Well, happy holidays from me!

So thanks to the fine folks at Canva, there’s a great holiday image and I’ve got to say I really love it.

Plus I was getting a little tired of reusing the older holiday post. Hence here’s something new which I hope will be a lot more timeless.

Reflections

Because the year is drawing to a close, I get a bit pensive. So I often wonder if the year worked out all right. Did I accomplish everything I had wanted to? What were my obstacles? And how did I try to overcome them? That is, if I tried to at all …

In addition, this is when I start to look forward to the following year. Some of this is in terms of resolutions. And some of this is in terms of goal making. Because I am working on becoming a more regular writer, many of these goals center around writing.

But also around its ancillary activities. Because editing, proofreading, beta reading (both for me, and for me to do for others), and promotions are also important.

A writer, if they are at all serious, will have to do all of these things. And by the way, that is even true of big time famous authors. They have to accept editing. And they have to promote their works. Plus we all need to work on our craft. None of us are perfect.

So without further ado, here are some possible goals for next year.

And some reflection on how things have gone. Yeah, it’s been a few years since I did this.

Next Year’s Goals (More or Less) Beyond the Holidays

Goals come in a few flavors.

Writing Goals

So in 2018, one great goal worked out beautifully. It was to write every day, every other month. Now, sometimes that was a bit difficult to do. There were some days when I just plain didn’t want to write something on top of everything else.

But the discipline, I feel, was good for me. So that’s one goal.

Dovetailing with this goal was writing short works during the off months. This I did a lot of although not enough. It came in mighty handy during my most tired days to already have a draft, and just need to polish and type it. Hence I need to do that more.

And in the past few years, writing has been sporadic at best.

For 2023, I would definitely love to write more. I feel most centered when I do. But I also need to work on this website. So, at least some original fiction writing will take a back seat.

Promotional Goals

Another goal from 2018 was to use the off months to promote. This one did not work out quite so well. Life was busy and I was tired. And I was suffering from some wicked imposter syndrome on top of everything else.

Hence I will need to work harder to promote. Fortunately, this blog is a part of my promotional efforts.

In the past few years, I didn’t promote much at all. However, I have updated this blog for speed, readability, and SEO. All of these help.

For 2023, yes, I should promote more. But I honestly have no idea if I will have any real bandwidth for it.

However, I have also gotten better at that. So, there’s something.

Publishing Goals

Yet another goal from 2018 was to query my unpublished works. And again, my adherence to that goal was kind of spotty. So I will need to do better in that area. It may help to get the whole process more organized.

And I have been trying to do just that. In addition, I need to know when to throw in the towel and instead pull the trigger on self-publishing.

For some works, that might be the best or even the only place to get them out there.

There is also the possibility of putting some of my shorter works up as free downloads here. For semi-throwaway works which do not tie to other, bigger works, that could be a good use for them.

A related goal is to really learn as much about self-publishing as I can, from the top down. This also ties in with promotions, to understand how to best promote my work and get it in front of the biggest audiences.

It might be in the form of giveaways, swag, conferences, conventions, or something else.

For the past few years, the same has been true: a spotty record of querying, and little to no time to learn about the craft. I’ve joined FB groups to get better. But, alas, I also don’t really have the time to read them, either.

For 2023, I know I should do better. Heh. We’ll see.

Community Goals

Finally, writing is a community and that means we need to have each others’ backs. While Facebook has splintered badly in that area,

Twitter is still a good place. Following and participating in author hashtags like #AuthorConfession or #OneLineWed already help.

It also doesn’t hurt that I’ve got over 1,000 Twitter followers. That is a tipping point in Twitter, I’ve noticed. In general, an account starts to get people following for the sake of following.

However, one thing I need to work on is if I can shunt some of the accounts I’m following to lists instead, and then unfollow. Because if the number of people I’m following stays below the number of people who are following me, it should help to bolster my influence.

For the past few years, I have actually been doing this! Yay and go me!

Holidays or no, in 2023, of course, I need to do more of the same. And since Twitter is still in the throes of a slow-motion meltdown, it would behoove me to expand to other parts of the community.

BookTok? Instagram? Substack? Egad, I am getting a headache just thinking about even half of all that.

Takeaways for The Holidays and Beyond

I realize this was a bit of a heavy topic for the holidays. Are you looking forward to next year? Are you planning, or just winging it? Do tell. And, by the way, if you can’t make every single goal you set for yourself, don’t worry. Don’t be hard on yourself. There’s always the next year.

Have fun during the holidays! And maybe get offline a little….

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A Crash Course in Copyright Law, Part 3 (Exceptions)Legal, Creative Commons, fanfiction, crash course, copyright law, exceptions, Practice Law, Avoiding Common Legal Mistakes, Transitioning, cyber infidelity,

A Crash Course in Copyright Law, Part 3 (Exceptions)

Published by Janet Gershen-Siegel on December 15, 2022

And Finally: A Crash Course in Copyright Law, Part 3 (Exceptions)

What are some exceptions to copyright infringement cases?

So, when is it all right?

Purdue University offers a terrific and very readable summary of the main known exceptions to copyright infringement claims.

Note: the law changes in every area. This blog is no substitute for talking directly with an experienced copyright attorney!

Fair Use

For the fair use defense, Purdue outlines four basic factors:

Purpose and character

Some specifics favor fair use. These include nonprofit, educational, and personal usages. Plus there are those which represent a potential tipping point.

These include teaching, research, scholarship, criticism, commentary, and news reporting. And there are those which favor needing permission. These include commercial, entertainment, and for-profit uses.

Hence, a nonprofit’s research is more likely to be fair use than a for-profit enterprise’s commercial use. Hence the for-profit business should seek the copyright holder’s permission.

Nature of work

To favor fair use, it should be a fact and/or published. But to favor needing permission, it should be a fiction and/or unpublished. E. g. It’s more likely to be fair use if you repeat a published fact about dinosaurs.

Whereas you more likely need permission for an unpublished novel about vampires.

Amount

Small and insignificant bits of copying are more likely to be fair use than large ones representing a work’s heart. As a result, those are more likely to require permission.

Hence, if I copy the character of Millicent Bulstrode, then the character is minor and small. But this does not necessarily mean JK Rowling won’t sue me. Still, copying Hermione Granger is another matter entirely.

Market Effect

You’re more likely to be in the fair use realm if:

† Licensing/permissions are unavailable or there is no major impact,
• There is limited/restricted access to the work, or
† The user or institution owns a legal copy.

But it’s different if there is a major impact, or licensing/permissions are readily available. Or the work has worldwide availability, or there is repeated or long-term use. Then the scale slides to requiring permission.

Profit and sales are not an element to this cause of action. Although selling the copied article, particularly multiple instances of it, can place the act into the ‘requires permission’ camp.

Exceptions for Face to Face Instruction

According to Purdue,

The traditional classroom or face-to-face instruction is when the instructor and the students of a nonprofit educational institution are in a place devoted to instruction and the teaching and learning take place at the same time. In this setting all performances and displays of a work are allowed.

Requirements:

† All materials must be legally acquired.
† Teaching activities must take place in a classroom or a similar place devoted to instruction.

Exceptions: Virtual Instruction

Like face-to-face instruction allowance, virtual instruction generally gets a pass, per Purdue University. However, there are some specifics. For example, the class must be a regular offering in the curriculum.

What about Parody Exceptions?

The American Bar Association notes the United States Supreme Court treats parody and satire separately. But the ABA feels it’s a distinction without much of a difference. Both are mockery. But satire is often more like commentary than outright mimicry.

For the ABA, and particularly when a work has both elements, the difference matters less. Although copyright holders might be more inclined to license satire rather than parody. This is because parody is pretty much a knockoff by definition.

Commentary generally falls under fair use. That commentary can be amusing or not, satirical or not. Copying generally isn’t fair use. But amusement and exaggeration blurs that line.

The best advice I can give you is: don’t make your work into a copyright test case.

In other words: be original!

And be sure to check out Part 1 and Part 2!

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