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Author: Janet Gershen-Siegel

I'm not much bigger than a breadbox.

Optimizing Twitter

Optimizing Twitter

Now that you’re on, it’s time to start optimizing Twitter.

Lists for Optimizing Twitter

What are lists on Twitter?

You may have noticed people who have a rather different follower to following ratio than you do. What do I mean by that?

Let’s say you follow 100 people. And 1000 people follow you. The ratio of follower to following is 100:1000, or 1:10. This is fantastic. Celebrities often have ratios that look like this, or even better, where they might be following 100 accounts but there are 100,000 people following them. Or more!

Newbies often end up at the other end of the spectrum, with 1000 people they are following and 100 are following them, for 10:1.  If you want to just read for the most part, this is perfectly fine, except it doesn’t mark you as a thought leader.

Celebs and Optimizing Twitter

Now, most people don’t sit down and calculate ratios. But they do glance at profiles. Sir Patrick Stewart, for example, might be following some 200 people but he’s followed by 2,000,000. Hence people will really notice if he starts following them.

Does he (or any other celebrity, major or minor) have a sparse news feed? Probably not. Because he might be using lists.

Go to the profile of someone you want to follow but, instead of hitting follow, pull down on the gear wheel and select Add to or Remove from Lists. Your lists will show up, and you can add someone to several at a time, or make a new list. You can even decide whether you want your list to be public.

Go to your own profile (e. g. click on your profile rather than your settings) and you’ll see whose lists you are on.

Why use a list rather than follow? You’ll still see that person’s tweets in your feed, but your ratio won’t change. Furthermore, a public list tells everyone what you’re interested in. How about lists for indie authors, agents, or publishers?

You can also follow others’ lists. Maybe someone will find yours to be definitive and will follow it.

Who to Follow

Who should you follow on Twitter?

Sometimes you want to publicly follow someone, rather than add them to a list. So long as you keep these people special, then this is perfectly great. I tend to keep friends as open follows and anyone more business-related on lists. But you may prefer otherwise.

Follow fellow indie writers (this is a community, after all), or publishers, or agents. Consider who can help you, and who you can help, and follow accordingly.

How to #Hashtag

What’s a hashtag, and how do you make one that isn’t lame?

A hashtag is a means of searching on Twitter. Hashtag something as, say, #amwriting, and click on that, and you’re led to a slice of Twitter of everyone who used that hashtag. Hashtags don’t look good if you use a ton of them.

Don’t just indiscriminately hashtag! Also, keep them short. #ILovePuppiesAndDolphinsAndUnicorns is probably not going to be something used by anyone else, or at least not that frequently. But #ILovePuppies is pretty popular.

Experiment by searching before you hashtag. Beware, your innocent-looking hashtag might already be coopted for an unexpected usage. Just do a search on #NeverForget or #IStayedBecause and you’ll know what I mean.

Takeaways for Optimizing Twitter

Consider your peers. Who do you love to follow and read? Who doesn’t seem to be trying too hard? Of course, if you want to start optimizing Twitter, you should copy what the former does.

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MSWL (Manuscript Wish List)

A Look at MSWL (Manuscript Wish List)

Have you ever seen the #MSWL hashtag on Twitter? It stands for Manuscript Wish List.

So, what the heck is a Manuscript Wish List?

What do publishers and agents want?

Agents and publishers have seen it all, or at least they think they have. They are on the lookout for something new but not so new, if that makes any sense.

Huh? you ask. Originality is important, yes, but the main objective for both agents and publishers is to acquire works which will sell.

Does your work have a coherent buyer persona, or ideal reader? Does it fit neatly into one or two genres? And what about works which are harder to define? What do you do?

If Manuscript Wishes were horses …

For #MSWL, at any time during the year, agents and publishers tweet about what they are looking for. Pay attention to their verbiage! Usually it’s something like Looking for cowboy version of The Hunger Games. If your manuscript fits the bill, answer them. If not, do not waste their and your time. That way lies madness, and it can actually hurt your cause.

This second MSWL site seems less ‘official’ but still has good information.

Manuscript Wish List: Takeaways

A tip: if you are answering an #MSWL, be sure to add something about your genre, e. g. #SF for science fiction, or #Romance, etc.

Above all, be sure to have fun with it. Who knows? It just might work out for you. However, there is a chance that it might not. In the meantime, you’ll keep getting better at presenting your work and, by extension, yourself.

Since so many independent writers seem to be so godawful at self-promotion, it will always pay to practice. This is a great exercise. It forces you to both be concise and to be coherent.

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Beta Readers and Editors

A Look at Both Beta Readers and Editors

Consider beta readers and editors – what’s the difference? Does it matter which one you use to help with your manuscript? Why yes, yes it does.

Beta Readers

Beta readers are people who read over your work. They evaluate it before it gets anywhere near a publisher. They might read for typos, spelling errors, grammatical issues, and punctuation problems, but that is not a very good way to work with them.

Beta Readers and Continuity Checks

Instead, you want them to help you with flow and continuity. If your main character is female and 5’2″ and has a chihuahua on page 4, then she should still be female, 5’2″, and the owner of a chihuahua on page 204, unless there is some on-page reason why she isn’t. E. g.:

  • They are transgender, and successfully transitioned (with or without surgery) to male. Or the character no longer identifies as female or male.
  • The character had a growth spurt and is taller, or has osteoporosis, and became shorter. Or maybe her legs were amputated (er, sorry, character!).
  • She gave away the chihuahua, or it ran away, etc.

The last thing you want is for your beta reader to wonder where the chihuahua went, particularly if the little dog isn’t a big part of the story.

Because if your beta reader is wondering, then a person who pays for your work will, too. And that confusing can rather easily turn into a bad review, or bad word of mouth.

Demographics

Good beta readers are in the demographics of the people you’re trying to reach with your novel. They like your genre or at least are willing to read in it and offer feedback. They don’t tear you a new one when they don’t like something, but they are also unafraid to tell you if something isn’t working for them.

Some Questions to Ask Them

Ask them:

  • Are the characters believable? Are they distinguishable?
  • Do you think the situations are plausible?
  • Are there good descriptions for the scenes? Can you picture yourself where the characters are?
  • Do the transitions work?
  • Are the conflicts plausible?
  • Is the conclusion a satisfying one?

Also ask about genre-specific issues, such as whether your mystery was too easy or difficult to solve, if your horror story was scary enough, if the technobabble in your science fiction novel was credible, etc.

The best way to get a beta reader is to be one! Offer a trade with another indie. Usually this work is done for free. So be kind, and either recommend your beta reader friend or at least donate a little something to one of their three favorite charities.

Beta feedback isn’t the gospel. You don’t have to listen to it all. And if you have a good reason to contradict what they are saying, then have at it. But if you’re going to just reject everything that they say, that should tell you something.

Either you’re not yet ready for people to critique your work, or you need other beta readers.

Editors

Editors are more professional than beta readers and they are generally people who you hire. They will do copy editing, where they check for typos, etc., although there should be a last pass by a proofreader before publishing, no matter what.

Editors can also check for continuity, but they will mainly read with the audience in mind. They are a good enhancement to the work of a beta reader, and are a good idea before you send your work out for querying.

Researching Editors

The best way to get an editor is to do some research. Ask people you know are published. After all, an editor no longer has to live in the same city or country as you (but you will do best with someone who is a native speaker of the language your book is in). Work with the editor on a sample chapter or pages. Do you get along? Are his or her suggestions reasonable? Are they slow?

And if you are absolutely, utterly stuck for funds, try a local college or university. You might be able to get an English major to help you, but be aware they probably won’t have experience and they may not be the best fit. But they may be all you’ve got.

And make sure to have a written agreement with them! This is a sample copyediting contract, and it’s pretty good. Be sure to change the contract to indicate the laws of your state apply!

Beta Readers: Takeaways

Perhaps one of the best parts about working with beta readers in particular is that they can often be your most ardent supporters. After all, they are getting early access to your raw, unfinish stuff! For writers with street teams, it makes sense for fans to do more than one of these tasks. That is, if they want to.

Also, if you ever join a critique group, you will most likely be doing some beta reading. And you will be receiving that kind of work/info in return. Try to check your ego at the door. Believe me when I tell you that I know how hard that can be. You are there to get feedback, and you cannot operate under the assumption that every person you meet is going to tell you how awesome you are.

In fact, if you are in a group where you are told how awesome you are all the time, then that’s a sure sign that you have outgrown a group and need to find one which will challenge you. It is, quite literally, the only way you are going to be able to get to the next level.

And above all else, be kind, both to your own beta readers and when you’re the one doing the beta reading.


Want More on Beta Reading and Editing?

If you want more on beta reading and editing, check out the following posts:

Beta Reading:

Editing:

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Working With a Facebook Page

Working With a Facebook Page

How do you go about working with a Facebook page?

Keep in mind that Facebook is constantly A/B testing (e. g. checking to see if new layouts or color schemes, etc. will make you click more), so these instructions might be a little out of date after a while. This is what currently works. Caveat emptor.

Adding images

Images are always helpful. Use them a measure of branding for your work, and always use images you have permission to post! If someone else created or photographed an image you are using, even if you now own the rights, it is a courtesy to link to them and give them a shout out. A lot of my father’s and husband’s photography is on my personal author page, and people like to see newer work from them.

It’s just another way to acknowledge that this is a community and this solitary pursuit is far from being completely solitary.

Working On And Handling Updates

It’s all about the updates. You can schedule a few months in advance, so make a point of doing this. You can cover a lot more if you spread out your work and set it to emerge at various times; just look at your insights to get an idea of when people are online, and match to those times as well as you are able to.

Setting Up a ‘Buy Now’ Button

You will definitely want one of these. Right in front of your background image, there are three buttons. The one on the left (which is actually in the middle of your background) is a variable. Pull down on it and choose what you want to showcase. Select Edit Call to Action and enter a link directly to buy your work. Be sure it is a link directly to your work on Amazon or Smashwords or wherever.

That is, clear away the extraneous junk on the URL. So for Amazon works, this is everything after the ISBN.

If you have nothing to currently sell, you can always upload a YouTube video and change the call to action to a call to watch a video on your site. There are other choices such as Call Now. So, use whatever works best for your needs.

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Getting Story Ideas

Getting Story Ideas

Getting story ideas can sometimes be difficult.

Where do your story ideas come from? Harlan Ellison was known to quip, “Schenectady.”

I wanted to use an image for a blog post about getting story ideas because it is perhaps the oddest thing. Because I really did see a dirty plate in the sink a few years ago. And I thought: there’s a story there.

Inspiration Comes in Many Forms

So for every dirty plate, there are a thousand other possible sources of inspiration. And I’ve been posting a lot of these sources. These are means of how I inspire myself but they are far from being all-inclusive. And you don’t have to find any of them inspiring if you don’t want to. Also, your methodology will, undoubtedly, differ from my own.

However, here are some things which have worked well for me.

Personal Methodology

  • Look at multiples. That is, if you see one thing that is of interest, pair it with something unexpected. Or maybe add another thing to it. As a result of doing this, I came up with the phrase, “Smart kangaroos“. And this phrase helped me to write a ton of fan fiction.
  • Flip the script. So what I mean is, consider the opposite of something you like. Or even consider something you dislike, and what it would take to make you like it.
  • Filter your outside stimuli. That is, look at the outside world like a character or a reader would. What do you notice? What do you ignore?
  • Let ideas settle and percolate.
  • Use brainstorming as a tactic. This means not filtering your ideas. The concept behind brainstorming is to throw a ton of jello against a wall and hope some of it sticks (or something like that; I’m probably mixing metaphors here). The short answer is: don’t self-censor.
  • Write down your dreams.
  • Write down your ideas, no matter what they are. They might be a turn of phrase, a scene, a name, a face, anything.

Getting Story Ideas: Takeaways

If all else fails, you can look at writing prompts and those are perfectly fine. But to make your own kinds of prompts, consider what you would be doing if you had to be the one coming up with the prompts.

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Writing Progress Report – Third Quarter 2020

Progress Report –Third Quarter 2020

How great was third quarter 2020? So I spent third quarter 2020 mostly working. The pandemic continued, as did the American conversation about race. Which is not a bad thing.

Third Quarter 2020 Posted Works

First of all, I worked on a number of new short stories. A lot of these had been drafted on paper and so I spent some time fixing and polishing them.

Then on Wattpad I posted on the WattNaNo profile and nowhere else.

Milestones

Also, I have written over two and a half million words (fan fiction and wholly original fiction combined). So right now my stats on Wattpad for wholly original works are as follows:

  • Dinosaurs – 29+ reads, 9+ comments
  • How to NaNoWriMo – 18,579+ reads, 231+ comments
  • My Favorite Things (like kibble) – 972 reads, 133 comments
  • Revved Up – 59,292+ reads, 530+ comments
  • Side By Side – 9+ reads, 0+ comments
  • Social Media Guide for Wattpad – 13, 479+ reads, 590+ comments
  • The Canadian Caper – 473 reads, 37 comments
  • The Dish – 250 reads, 24 comments
  • There is a Road – 188 reads, 28 comments
  • WattNaNo’s Top Picks 2018 – 1,814+ reads, 45+ comments
  • WattNaNo’s Top Picks 2019 – 1,124+ reads, 7+ comments
  • What Now? – 1,949+ reads, 48+ comments

More Published Works

Also, I am amassing quite the collection of published works!

Untrustworthy, which is my first published novel. So yay!

Almost Shipwrecked, a story in the January 2019 edition of Empyreome.

Canaries, a short story in the March 29, 2019, edition of Theme of Absence.

Complications, a story in the Queer Sci Fi Discovery anthology. So this is an anthology where the proceeds went to supporting the QSF website.

Cynthia and Wilder Bloom, stories in the Longest Night Watch II anthology.

Killing Us Softly, so this is a short story published in Corner Bar Magazine.

Props, a story in the Longest Night Watch I anthology. So this is an anthology where the proceeds go to Alzheimer’s research.

Surprises, a story in Book One of the 42 and Beyond Anthology set.

The Boy in the Band, a story in the Pride Park anthology. So this is an anthology where the proceeds go to the Trevor Project.

The Interview, the featured story in the December 14, 2018 edition of Theme of Absence. So they even interviewed me!

The Last Patient, a story in the Stardust, Always anthology. This was an anthology where the proceeds go to cancer research.

The Resurrection of Ditte, a story in the Unrealpolitik anthology.

This is My Child, a short story published in the April 8, 2019 edition of Asymmetry Fiction.

Three Minutes Back in Time, a short story published in Mythic Magazine.

Darkness into Light, so this is a short story to be published in Corner Bar Magazine.

WIP Corner

So my current WIPs are as follows:

The Obolonk Murders Trilogy – so this one is all about a tripartite society. But who’s killing the aliens?

The Enigman Cave – can we find life on another planet and not screw it up? You know, like we do everything else?

The Real Hub of the Universe Trilogy – so the aliens who live among us in the 1870s and 1880s are at war. But why is that?

Mettle – so it’s all about how society goes to hell in a hand basket when the metals of the periodic table start to disappear. But then what?

Time Addicts – No One is Safe – so this one is all about what happens in the future when time travel becomes possible via narcotic.

Prep Work

So currently, my intention, for this year’s NaNoWriMo, is that I am writing the second novel in the Time Addicts/Obolonks universe. But I need to iron out the plot! So a lot of this year will be spent on that. This one will be called Time Addicts – Nothing is Permanent.

Third Quarter 2020 Queries and Submissions

So here’s how that’s been going during third quarter 2020.

In Progress

As of third quarter 2020, the following are still in the running for publishing:

This list is the name of the story and then the name of the potential publisher.

  • A Kitten – The School Magazine, Zooscape
  • Blue Card – Salvage
  • Gentrification – Minola Review
  • I Used to Be Happy – Whiskey Island Magazine
  • Justice – Protean
  • None of This is Real – Journey Into…
  • Soul Rentals ‘R’ Us – Defenestration Magazine
  • The Guitarist – The New Southern Fugitives
  • The Student – Utopia Science Fiction
  • Who Do We Blame for This? – Short Story.me

All Other Statuses

So, be sure to see the Stats section for some details on any query statuses for third quarter 2020 which were not in progress.

Stats

So, in 2018, my querying stats were:

  • 68 submissions of 19 stories
  • Acceptances: 4, 5.88%
  • In Progress-Under Consideration: 3, 4.41% (so these don’t seem to have panned out)
  • In Progress: 10, 14.71%
  • Rejected-Personal: 14, 20.59%
  • Rejected-Form: 24, 35.29%
  • Ghosted: 13 (so these were submissions where I never found out what happened), 19.12%

So, in 2019 my querying stats were:

  • 23 submissions of 11 stories (so 6 submissions carry over from 2018)
  • Acceptances: 4, 17.39%
  • In Progress: 11 (so this includes 2 holdovers from 2018), 47.83%
  • Rejected-Personal: 4, 17.39%
  • Rejected-Form: 3, 13.04%
  • Ghosted: 1 (so these are submissions where I never found out what happened), 4.35%

2020 Stats

So, in 2020 my querying stats so far are:

  • 27 submissions of 12 stories (so 9 submissions carry over from 2019)
  • Acceptances: 2, 7.40%
  • In Progress: 11, 40.74%
  • Rejected-Personal: 8, 29.63%
  • Rejected-Form: 2, 7.40%
  • Ghosted: 4 (so these are submissions where I never found out what happened), 14.81%

It can be pretty discouraging and hard to go on when nothing new comes up which is positive. It was a huge lift when Killing Us Softly got an acceptance!

Third Quarter 2020 Productivity Killers

So, it’s work, what else? I am working on a ton of things and since that is also writing, it can sometimes burn me out. So there is a lot going on, and I am busy as all get out. Because you just know that third quarter 2020 will not be the end of that!

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Swag for Independent Writers

Ah, Swag

Do you like swag?

So, swag is necessary when you go on the road. Work a convention at a dealer’s table, or get your book into a library, and you may need a little extra something to give away. Hence here are a few choices.

Bookmarks, a Very Common Form of Swag

Maybe the best and closest kind of giveaway item is the humble bookmark. In one sense, it’s perfect because it relates directly to books and reading. And you can spend as much or as little as you like. Plus maybe you only want something straightforward, perhaps a section of your cover, often printed on one side on heavy cardboard stock. And that’s great!

Because you’ve got some real estate, consider some additions, such as your website or even a QR code for a discount off one of your books. However, I suggest leaving one side blank for notes. While that’s not strictly necessarily, it may end up cheaper for you, not to mention it having an actual purpose.

Bookmarks are particularly useful because not only can you put them in your own books, you can put them in library or bookstore books. Yes, they might be removed and discarded. However, you need to consider that these are loss leaders; you need to be ready to lose some cash on these.

Business Cards

These seem hit or miss. If you go to conventions and run a table or booth, you will need cards. And again, try to keep the back blank. Pro tip: use matte. Shiny card stock costs more and it makes it harder to write on the card. Because you want people writing on your cards. Oh, and don’t be stingy with them. Give them away. Meet someone? Give them a card. Someone stops by your table? Give them a card. Like bookmarks, these will be discarded by a lot of people. Accept that as a cost of doing business.

Tee Shirts

These can work really well if you have a fantastic and memorable cover design, or a great catch phrase. Imagine a tee shirt which has your cover on the front and your catch phrase on the back. You can make people into walking billboards this way. Be ready to give a lot of these away, and maybe even use them as contest prizes. Most people will not purchase these unless you become really famous. Again, this is a cost of doing business.

Toys and Action Figures

Funko Pops lets you design your own male and female characters. But volume is an issue here. And so is the startup cost. The blank figures in that link are almost $10 apiece. Hence a large run of these may not be in the cards – so take advantage of their rareness and play on the scarcity aspect when giving these away or selling them.

For other types of action figures, look at prices and consider what you want to settle with. If the figure doesn’t end up looking a lot like you, how will that make you feel? If the answer is ‘terrible, of course’, then you might want to do something else with your swag budget.

Swag: Some Takeaways

Giving away swag may seem counterintuitive. After all, you want to make money, rather than spend it. But if you are new on the scene, it can be a great way to get noticed and show how you’re different from all the rest.

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Hesitation Generation

What do I Mean by Hesitation Generation?

So, the Hesitation Generation. So as I travel around the ‘net, I also take note of what is happening in my own backyard. What I have seen is an odd and somewhat disturbing trend.

I am the Project Manager for Able2know and in some ways it’s got its finger on the pulse. But, a caveat, this is a rather limited pulse. This is a mere fraction of the web and therefore, by extension, an even tinier fraction of the world. Yet this is the world I know, and so I will report on it.

Relationships

A2K is a generalized Q & A website where people can post all manner of questions. The availability and quality of the answers varies greatly. Keep in mind: no one is paid to answer questions on Able2know.

Hence inquiries about voltage are generally answered with an admonition to hire a licensed electrician. Requests for medical advice are answered vaguely, and nearly always involve telling the poster to follow up with their personal physician. Inquiries about the law receive a nearly identical treatment, save for the advice to contact an attorney.

And then there’s relationships.

You don’t need a degree in psychology to be able to dispense advice. Anyone who appears to be clinically depressed is told to seek treatment. Anyone who appears to be abused is advised to leave, and to contact their local authorities.

But it’s the people in the middle who I’m talking about.

Communications

What does it mean when someone stares at you? What is a good idea for a first date? How do I ask someone out? How do I get someone to ask me out? And the saddest – how do I get over a heartache?

And it’s amazing to me (and it really should not be anymore) how many people are paralyzed at the thought of actually speaking to the object of their desire. They wait and think they are seeing signals, and then they ask what those supposed signals mean. It’s like reviewing the Zapruder film, frame by agonizing frame.

My advice is usually – ask.

  • How do you feel about me?
  • Do you want to go out for coffee?
  • Are you seeing anyone right now?
  • What would you like to do together?

So many of them thank me and promise they will ask (I have heard back from some, and  they tend to report either success or relief that they finally know).

But why the heck couldn’t these people have figured that out from the get-go?!?!?!

Back to Ike

It can be a little bit like the 1950s, where girls preen and sit by the telephone, waiting for Prince Charming  to deign to call – and heaven forfend he should take more than 20 minutes to get on the stick and call!

And guys hem and haw about the most letter-perfect thing to say, when the reality is that the perfect thing to say is something, as that beats the pants off saying and doing absolutely nothing. The same is true in non-cis relationships, of course.

I’m not so sure who that dynamic favors, except for the phone companies. Because minute numbers go sky high, and Facebook’s advertisers benefit as people check each other’s statuses and relationship statuses obsessively. And  then they get to serve yet more ads.

It seems as if everyone wants to fast-forward through the movie, and cut the suspense. Instead, all they seem to want is the sunset and the fateful kiss. Dorothy clicks her heels together before she ever leaves Kansas. And nobody seems to miss the Munchkins and the Wicked Witch and the Tin Man and the rest of the middle part. All that matters is the destination, and never the journey.

Risks

Something is missing here, and what’s missing is the taking of chances. I get that these are generally rather young people. The vast, vast majority of them are between the ages of 13 and 28. That 15-year span is the worst – it’s a combination of raging hormones and self-absorption.

But nowadays that’s spiked with a seemingly inbred inability to take a chance. Plus it’s all fueled by the artificial immediacy of far too much social media.

Instead of risk-taking, everyone seems to want the risks scrubbed out of their lives. They want the endgame handed to them on a silver platter yet refuse to do even a smidgen of the legwork required in order to get there.

Sample Size

A second caveat – this is, to be sure, a small group of people. Furthermore, they are self-selecting. Very confident folk are far less likely to request advice in any endeavor. Plus there is the age issue, as I have already mentioned.

People in their forties ask relationship questions, too, but those tend to be different. They are less about an initiation of connections and more about either reentering the dating pool or the dynamic of being a parent (or dating one) while in the game.

Upshot, Kinda, for the Hesitation Generation

So, where does that leave the Hesitation Generation and the rest of us?

An inability to take risks does not bode well. It clouds decisions on everything from trying a new brand of fabric softener to consenting to an experimental drug trial. It colors employment and investment choices, and keeps people out of new business ventures and away from new books, films and music.

The upside, naturally, is that it may be preventing sexually risky behaviors. That’s a good thing, of course.

However, risks are often good, and a life without them is rather dull indeed. It can be mindless consumerism as people give themselves the same personal rewards over and over again.

The trick, as in all things, is to find a balance.

And now, a bonus.

How Can You Mend a Broken Heart?

One last thing – here, for free, for Hesitation Generation, is my standard heartache cure. Your mileage, of course, will vary.

  • Expect to feel lousy for a while, and understand that that is a natural reaction. Congratulate yourself – you were affected enough to really feel something.
  • Relationships often keep us from doing other things, such as seeing other friends. So spend some time with your friends.
  • Explore things to do on your own. Some are inward, such as making art or even baking cookies. Others are more outward, like taking a class.

More You Can Do

  • Fill up your time. Being busy gives you few opportunities to wallow in misery. Your boss is likely not without sympathy, but you still need to write the reports, etc. or do whatever it is that you do. Treat your leisure time a little bit more like a job, in the sense that you should make some commitments and stick by them. If your leisure time is to paddle a canoe, then paddle the damned canoe. Don’t back out of that.
  • Do something physical. Exercise can not only fill up your time, it can also help with depression.
  • Do something for someone less fortunate than you. Read to a blind person. Serve at a soup kitchen. Visit people in a nursing home. Volunteer at a group home. These actions don’t just help the community, they can also help you gain some sorely needed perspective.
  • Don’t jump into a new relationship right away. Being single does not have to automatically mean being lonely. This is a time to cultivate your inner resources.
  • If you think you need it – and in particular, if you are experiencing suicidal ideation – please seek out the care of a professional. There is no shame whatsoever in getting the help that you need. If you need medical help to mend a broken heart, it should be no different from seeking medical help to mend a broken arm.

Enjoy the Bee Gees, Hesitation Generation.

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Community Management – Collection of Users to True Community

Going From a Collection of Users to a True Community

What is a True Community?

I’ve written at least seven obituaries.

That is, perhaps, an odd thing to confess. But when Jill, Kevin, Paul, Joanne, Olen, Joan, and Mary all passed on, it was up to me to write something, to not only commemorate their lives, but to try to help comfort a grieving community.

I am not saying you will write as many, or even if you will ever write even one. And I certainly hope you will never have to, as they can be gut-wrenching. But it was with the first one – Mary’s – that it became manifest (if it was not already self-evident) that, to paraphrase the old Brady Bunch theme, this group had somehow formed a family.

How Can This Happen to Your True Community (Without the Tragic Part)?

But no one has to cross over to the other side in order for your collection of users to coalesce into a Community with a capital C. The secret is very simple, although many companies don’t want to hear it: it’s going off-topic.

Let us assume, for example, that your community is a corporate-run one. And the product is a soft drink. Corporate tells you to stay on topic, on message. However, your users are saying something very different.

For it is easy, as you’re talking about the soft drink, to slide into discussing foods eaten with it (frankly, for such a community you’d almost have to go off-topic. Nobody but a truly dedicated corporate marketer can talk about a soft drink 24/7). Food slides into a discussion of recipes. Recipes turn into a talk about entertaining. And then suddenly you’re off to the races and talking about family relationships.

Corporate tries to pull you back on topic. Yet your users pull the true community ever further away. And they pinball from family relationships to dating, raising children, and elder care, if you let them.

The Community Manager’s Role

Here is where you, as the Community Manager, can talk to Corporate and forge a compromise. Corporate needs for people to talk about the product, tout it, and virally promote it. And they need people to make well-ranked (on Google) topics about it. Corporate may also realize that they need to hear the bad news about the product as well. The users need to talk.

So make a compromise. Create an off-topic area and move all off-message topics there. And be fairly loose with your definition of what’s on topic. In our soft drink example, the recipes topics, even if they don’t use the product as an ingredient, are still close enough so you can consider them on topic.

Also, don’t be surprised if the corollary is true. Hence topics that begin on message veer off it, even by the time of the first responsive post. That’s okay. Those topics should still be considered to be on message. Because Google is far more concerned with a forum topic’s title and initial post than with its tenth response.

The Benefits of the Off-Topic Section

Don’t be shocked if your off-topic section becomes a large one. And recognize that you and your Moderating staff (if you have one) may need to make on message topics in order to continue creating germane content. But your true community will be talking and the site will be a lively one.

It’s a party that’s going nonstop, your users will stick around and from this you can build a marketing database. And that is one of the standard corporate aims behind creating a community in the first place.

So when your users start talking about life events, such as births, school, divorce, moving, jobs, marriage, children and, yes, deaths, it matters. And when they start supporting each other through each of these phases, it marks a bright line distinction between a haphazard agglomeration of users and a true team of like-minded individuals.

Finally, that team, that family, that army, is what being in a true community is really all about.

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Community Management – From Small Things

Community Management Tidbits – From Small Things

What kind of small things? Small forums!

Every forum starts out small. Getting started is one thing. How do you get big?

The secrets to getting big go hand in hand with those for getting started: Search Engine Optimization and content.

Small Things Like SEO

Let’s start with SEO. If you haven’t checked your keywords in three months, check them now. Compare to your competitors, and check Google Adwords. Consider changing up your keywords for a while and see if you can draw more traffic.

The basic principles of offsite SEO apply: get your site listed on other sites which are more popular. Also, consider article marketing (if appropriate) and guest blogging. Perhaps some of your best content can be repurposed as articles or blog entries.

Ask the creator(s) of that content for their permission (even if your Terms of Service say that you own all posts, this is courteous) and update and repackage the content. Articles are a great way to generate interest in your site so long as you add your URL into the “About the Author” section.

And make it clear that you allow reprint rights only so long as the article remains completely intact, including the aforementioned “About the Author” section.

Blogging

One good blog deserves another. If you want to see if your better content can go on others’ blogs, why not create your own site blog? So at the absolute minimum, you can use it to inform your users of site changes and planned outages. But you can use it for a whole lot more.

Because you can showcase and expand better content, announce contests and promotions, and keep important site information front and center. Plus, if you add a blog, you can again make the rounds of basic social media bookmarking sites like Reddit.

Add an RSS feed if you have not already. You can feed it into Twitter and Facebook using a promotional site like HootSuite.

Facebook

Create a Facebook fan page and, at minimum, populate it with the RSS feed. And also use it to assure users if your site goes down, particularly for unexpected outages. Because such an outage can make some users nervous. So, Facebook (and Twitter, too) can be a means by which you reassure them.

Small Things About Site Redesign

Another area where you might be able to better grow your user base is with some site redesign. Be careful with this as a community can often take (frequently somewhat unfounded) proprietary interest in the site’s look and feel.

One way you can ease users into a change is by telling them (don’t ask for permission) that you’re going to be testing some site changes. Consider using A/B testing and compare a few different versions and see which one works better.

Simplified Registration

Consider simplifying your registration process, if you can, and embrace user-centered design. You still want to use a captcha code and you still want to have your members sign up with a real, usable email address.

But look at your process and see if there are any unnecessary hurdles. Are you asking for something like a potential user’s middle name or home city? Isn’t that kind of useless (and many users would feel that the home city information would be excessively intrusive)? Jettison the question and your registrations might increase.

Since you’re tinkering with the signup process and not the overall look and feel of the site, your regular membership might not take so much of a proprietary interest. They might not even notice.

Analysis

Check your metrics. Small things on a daily basis are not going to matter too much. But if you’ve got a continuing decline over time, or if membership is staying the same and not really increasing much, you may need to take action.

To grow your site, you need to continue to promote fundamental principles: improve your site design and test it; take care to add and promote good, keyword-rich content; and continue good onsite and offsite SEO practices. And be patient as small things become bigger ones. Most communities weren’t built in a day.

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